SpyFu Competitor Intelligence Dashboard — Notion Template & Automation

The Problem With Manual Competitive Research

You know you should be monitoring competitors regularly. You rarely do, because it takes 45 minutes to log into SpyFu, run the searches, note the changes, and put them somewhere useful. This system does all of that automatically and deposits a structured report in Notion every Monday before you start your week.

What You Get

• Notion database template with competitor profiles, tracked keyword rankings, weekly change logs, and ad activity sections — pre-structured and ready to populate
• Google Apps Script automation (completely free) that authenticates with the SpyFu API, pulls weekly data for your tracked domains, and writes results to your Notion database automatically
• Competitor profile pages with historical ranking trend views — see which direction each competitor is moving
• Alert rules that flag competitors who gained 10 or more positions on your tracked keywords — the moves worth paying attention to
• Client-ready report templates that pull from the Notion database and format into a presentation-ready competitive summary
• Setup guide — running end-to-end in under 2 hours, no developer required

How It Works

You set up the Google Apps Script once (the setup guide takes you through it step by step). You add your competitor domains and target keywords to the Notion database. Every Sunday night, the script runs automatically, pulls the latest SpyFu data, and writes structured records to Notion. Monday morning, your competitive dashboard is already updated.

Requires SpyFu Pro plan ($79/mo) for API access. Requires a free Notion account and a free Google account for Apps Script. No ongoing fees beyond your SpyFu subscription.

FAQ

How hard is the setup?

Under 2 hours following the guide. The hardest part is getting your SpyFu API key, which takes 5 minutes. The Google Apps Script setup has screenshots for every step. The Notion template is pre-built — you duplicate it and add your domains.

Do I need a paid Notion account?

No. The template works on Notion’s free tier. If you have a lot of competitor domains and keyword history, a Notion Plus account ($10/mo) gives you more block space, but it’s not required to get started.

What happens if SpyFu changes their API?

The kit includes plain-English documentation of how each query works, so you can update the endpoint calls if needed. SpyFu’s API has been stable for years, but if something breaks, email will@tygartmedia.com and we’ll send you an updated version.