Tygart Media documents the multi-site operator method on this page so agencies can onboard clients, expand thin posts, and run SEO → AEO → GEO → schema → interlink without a Tygart retainer. The $149 Buy on Square option delivers 19 packaged .skill files plus three reference guides by email within 24 hours of checkout.

Agency is the top tier of the WordPress SEO Skill Pack by Will Tygart. It includes everything in Pro ($79)—14 production skills plus wp-full-refresh and the content pipeline—plus an SEO reference guide with schema templates, an AEO reference guide, a GEO reference guide, wp-content-expand, and wp-new-site-setup. Deliverables are genericized production workflows: placeholders you fill with your own Application Passwords, never bundled client credentials.

Starter vs Pro vs Agency

What “agency” means here

Not a Tygart Media retainer. The pack is for someone who already has (or is about to have) more than one self-hosted WordPress site and wants the same connect → audit → refresh → publish machine on each. The 23-site stack article is the operating picture: one Application Password per site, one audit at the start, skills composed so a full refresh is a named sequence instead of a vibe.

Requirements stay the same: Claude Pro / Max / Team, REST API on, Application Password, no plugin required. Install the files in Claude Desktop (Cowork) or Claude Code. Connect per site. Do not reuse one app password across clients.

Onboard a site (wp-new-site-setup)

The 23-site article times a new site at about 20 minutes: generate the Application Password, add the site to your registry, run the setup / audit skill, and the stack is usable. wp-new-site-setup is that onboarding workflow. By hand, the same steps are:

1. Confirm /wp-json/wp/v2/ answers. Self-hosted only.
2. Create an Application Password for an editor-capable user. Label it with the client and the date.
3. wp-connect. users/me = 200.
4. wp-site-audit. Full published-post inventory. Critical / High / optimization lists.
5. Note the SEO plugin (Yoast, Rank Math, AIOSEO) because meta fields differ. A WeConvene audit note in Notion called this out: a skill that only knows Yoast / Rank Math will miss AIOSEO fields.
6. Write the four baseline artifacts from the SiteBoost audit page: inventory, schema gaps, FAQ gaps, before numbers in Search Console.
7. Agree the first ten posts or the first briefs before anyone writes. Agency without a queue is just a folder of skills.

Toolbox rule you should keep: posts, not pages, unless the client put a Page in writing. Do not “clean up” the homepage on day one.

Expand thin posts (wp-content-expand)

This is the Agency skill Pro does not have. Never overwrite. Fetch with context=edit. Flag sections under 150 words, intros under 100, missing subtopics, missing examples, outdated stats, missing close. Add 250 to 400 words per new section. Append. Update the modification date because you actually changed the content. Report the word-count increase. The skill’s own bar: get the post over 500 words before you pretend it has SEO authority.

Then run the Pro refresh stack on the expanded post. Expansion without SEO / AEO / GEO / schema is just a longer stub.

The Pro stack, still the daily work

Once a site is onboarded, Agency work is Pro work, repeated:

• wp-seo-refresh → wp-aeo-refresh → wp-geo-refresh → wp-schema-inject → wp-interlink, or wp-full-refresh to run that chain.
• wp-taxonomy-fix, including the two-layer category / tag descriptions if archive pages are stubs.
• content-brief-builder → wp-content-pipeline → content-quality-gate for new articles.
• wp-clean-meta whenever an excerpt is polluted.

The three reference guides are the templates sitting next to those skills: SEO (on-page + schema templates), AEO (direct-answer / FAQ / PAA), GEO (entities, density, speakable, citations). Use them as the written standard when more than one person is allowed to run a refresh. If the guide and the skill disagree, the skill’s field list wins for execution; the guide wins for “what good looks like.”

A week across more than one site

Same rhythm as the operator guide, scoped to a roster:

1. Monday: per-site audit score. What is still Critical. This week’s existing posts and this week’s briefs, named by URL and keyword.
2. Tuesday to Thursday: expand anything under 500 words that you committed to, then full-refresh. New articles through the pipeline and the quality gate.
3. Friday: Rich Results Test, IndexNow, log. One log line per URL. If you cannot say what changed, it did not ship.

Monthly, not weekly: taxonomy health, orphan scan, meta-pollution scan, Search Console versus last month. That is the maintenance layer from the 23-site article. Do not burn a week on dashboards.

IndexNow on every publish and every update. Official plugin or Rank Math / Yoast Instant Indexing. Confirm in Bing Webmaster Tools. Agency volume without a ping is a lot of work the engines have not been told about.

What this pack is not

• It is not SiteBoost. SiteBoost is Will (or Tygart Media) doing the work on the site. This pack is the skill files so you can do it.
• It is not the $297 Connection and Audit service, the $597 pilot, or the $997 retainer. Those are done-for-you doors. The methods on those pages are the same layers. The deliverable is different.
• It is not a prompt pack of 50 one-liners. The launch page’s distinction: workflows with error handling and a report, genericized from production skills.

If you only have one site and you only need on-page, Starter is enough. If you have one site and you want the full refresh + pipeline, Pro is enough. Agency is the onboarding + expansion + reference-guide tier.

Frequently Asked Questions

If you want the packaged files

You can run every step in this article with Application Passwords and a checklist. Buy Now is the Agency zip: 19 skills and the three reference guides, delivered by email after checkout, placeholders only, no one else’s credentials. Same Square button at the top. $149.

If you would rather not run Claude at all, buy the matching SiteBoost service instead of this pack.