SiteBoost — Existing Post Optimization

You can copy this method and do it yourself on one published WordPress post. Buy Now is Will running the same three-layer pass on that post and pushing the changes live for you.

SiteBoost Existing Post Optimization is one post, already on your site. Not a new article. Not a redesign. The public SiteBoost pages call this the post-publish layer: SEO, then AEO, then GEO, written back through the WordPress REST API. No plugin install. Self-hosted WordPress only.

What you are optimizing

Pick one published post (post type post, not a Page). Fetch it. Read it as it sits today. Then run three passes in this order. The operator guide on tygartmedia.com is explicit: the layers are concentric, not three separate rewrites. One piece of content. Structure, density, and markup.

Pass 1. SEO

This is the foundation. Do not skip it to chase snippets or AI citations. The SiteBoost vertical pages and the wp-seo-refresh skill agree on the same fields:

1. Title tag. Primary keyword front-loaded. Target 50 to 60 characters. This is the H1 / browser title, not a clever headline that hides the query.
2. Slug. Lowercase, hyphenated, keyword-rich. Change it only if the current slug is junk. If the post already ranks on the old URL, leave the slug and add a redirect if you must change it.
3. Meta description. 140 to 155 characters on the SiteBoost sales pages, 155 to 160 in the wp-seo-refresh skill. Write a real sentence a human would click. Empty meta is the most common miss.
4. Heading structure. Real H2 / H3 hierarchy. No skipped levels. No H2 that is just a label with no answer under it.
5. Primary keyword in the first 100 words.
6. Note internal link opportunities. You will place them after the GEO pass, not while you are still rewriting the title.

Workflow from wp-seo-refresh: fetch the post with context=edit, analyze current on-page SEO, name the target keyword from the actual topic, generate the new title / meta / headings, write the post back, then report what changed.

Pass 2. AEO

Answer Engine Optimization. Same post. Restructure so a featured snippet or a People Also Ask box can lift a clean answer.

1. Add a 40 to 60 word definition box near the top. One sentence that answers “what is this?” without a wind-up.
2. Turn implied questions into H2s. Under each H2, put a 40 to 60 word direct answer, then the depth.
3. Add 6 to 8 FAQ pairs that match real People Also Ask questions for the topic. The older WordPress Publish skill used 3 to 5. The SiteBoost vertical pages use 6 to 8. Use 6 to 8 on a SiteBoost-style pass.
4. Add FAQPage JSON-LD for those pairs. Question and acceptedAnswer. Valid markup, not a plugin dump.

wp-aeo-refresh also looks for list-shaped answers and natural-language replies a voice result can read. If a section is a process, a numbered list beats a paragraph.

Pass 3. GEO

Generative Engine Optimization. Make the post citable by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

1. Entity saturation. Name the real organizations, standards, statutes, places, and tools the topic depends on. Entity density, not keyword stuffing.
2. Factual density. Replace “many companies” and “studies show” with a named source and a number you can actually point to. If you cannot name the source, cut the claim. The citing-sources article on tygartmedia.com is the rule: name the organization in the text, link the primary source, put a sources list at the bottom.
3. Speakable blocks. Short, self-contained sentences an AI or a voice assistant can lift without the rest of the page.
4. LLMS.txt as an HTML comment. A seed paragraph the page can carry for LLM citation signals. SiteBoost content standards put this on every page.
5. Visible last-updated date near the byline, and dateModified in Article schema that matches a real edit. Do not bump the date without changing the content.

wp-geo-refresh also asks for context richness (define the term, do not just mention it) and semantic clarity (connect related concepts in the same section).

Schema and IndexNow

After the three passes, the post should carry Article JSON-LD (headline, author, publisher, datePublished, dateModified) plus FAQPage. BreadcrumbList if the theme does not already emit it. Validate with Google’s Rich Results Test before you walk away. The schema injection sprint on tygartmedia.com is the same rule: pick the type the content actually is, inject JSON-LD, validate, fix failures.

Then tell the engines the URL changed. IndexNow: official WordPress plugin, or the IndexNow / Instant Indexing toggle in Rank Math or Yoast. Confirm the ping in Bing Webmaster Tools. A publish or an update that nobody recrawls is a pass you did for yourself.

What you do not touch

Posts, not Pages. SiteBoost does not rewrite service pages, bios, or the homepage unless someone asked in writing. Do not install a plugin to do this. Do not empty the excerpt into raw JSON. If the excerpt is polluted, strip it (that is the wp-clean-meta job) and write a real meta description.

A honest one-post checklist

1. Current title, slug, meta, word count, FAQ count, schema present or not. Write those six lines down. That is your before.
2. SEO pass. Title, slug, meta, headings, first 100 words.
3. AEO pass. Definition box, question H2s, 6 to 8 FAQs, FAQPage schema.
4. GEO pass. Named entities, sourced facts, speakable lines, LLMS.txt comment, last-updated + dateModified.
5. Two to five internal links to related posts on the same site, descriptive anchors, plus one or two outbound links to primary sources.
6. Validate schema. Ping IndexNow. Write the after: new title, new meta, new word count, FAQ count, schema types.

If the post is under 500 words, expand it before you call the SEO pass done. wp-content-expand’s rule: find H2s under 150 words, add 250 to 400 words of real section, append, do not overwrite. Thin posts do not earn the AEO or GEO layer.

If you want Will to do this post

You can run the three passes in the block editor this afternoon. Buy Now is the packaged, done-for-you version: Will connects, refreshes that one existing post through the REST API, and emails you what changed. Same Square button at the top of this page. $47 per post.

If you have ten posts that all need this, the Pilot Bundle is the volume door. If you do not have a connection or a baseline yet, start with Site Connection and Audit. This SKU assumes the post already exists and you already know which one.