Tag: SiteBoost

  • SiteBoost — Monthly Retainer

    SiteBoost — Monthly Retainer

    $997

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and run a month of WordPress work yourself. Buy Now is Will doing that month on your site: ten existing-post optimizations and four new articles, already connected.

    SiteBoost Monthly Retainer is a service. Square lists it per month at $997. The /siteboost/ hub defines the month as 10 posts + 4 articles. That is the scope. Not “unlimited blog support.” Not ads. Not a redesign.

    This SKU assumes the site is already connected and you have a baseline. If it is not, run Site Connection and Audit first (or the Pilot, which includes the connection). Self-hosted WordPress only. Posts, not Pages, unless you put a Page in writing.

    What a month includes

    From the public hub, two work types:

    • 10 existing-post optimizations. Same method as the $47 SKU, ten times. SEO, AEO, GEO, schema, interlink, IndexNow. Highest-opportunity published posts, agreed before the month starts if you can, or pulled from the last audit if you already have a queue.
    • 4 new articles. Same method as the $97 SKU, four times. Brief, write, three layers, taxonomy, internal links, publish, IndexNow.

    That is 14 URLs touched in a month if you finish the scope. The pilot is ten existing posts and a 60-day wait. The retainer is the ongoing version: keep refreshing the library and keep adding posts, on a calendar.

    The weekly rhythm

    The operator guide on tygartmedia.com is the calendar. Scope changes. Process does not.

    1. Monday. Audit and pick. Re-pull the inventory or last month’s leftover queue. Score content health. Pick this week’s existing posts and the next new-article brief. Do not start writing until the week’s list is written down.
    2. Tuesday to Thursday. Execute. Existing-post passes and new-article drafts. Every action gets all three layers by default. Schema on every URL you touch. Interlink into the cluster you are building, not random related-posts widgets.
    3. Friday. Verify. Re-read what you published or refreshed. Rich Results Test on the new or changed URLs. IndexNow pings. Log what shipped: URL, what changed, word count, schema types, which brief it came from.

    The 23-site stack article adds the monthly maintenance layer on top of that week: taxonomy health, orphan detection, meta-pollution scan (wp-clean-meta), and a look at rankings / competitor movement if you have Search Console and a research tool. Do that once a month, not every Monday, or you will spend the retainer on reports.

    How to pick the ten and the four

    Existing ten, same rules as the pilot:

    • Impressions but empty meta / no FAQ / no schema.
    • Over 500 words, real query, missing AEO and GEO.
    • Across pillars, not ten from one tag.
    • Skip stubs, test posts, and anything you are about to redirect.

    Four new articles, same rules as New Article Publishing:

    • Start from a brief: keyword, intent, PAA list, sources you can name, internal-link targets that already exist.
    • Prefer spokes that point back to a hub you already optimized, or a hub you will optimize this month. The SiteBoost cluster process is hub and spoke with bidirectional links. A new post that does not link to anything, and is linked from nothing, is a wasted slot.
    • content-quality-gate before publish: no unsourced claims, no fabricated stats.

    A month on a legal pad

    Write these lines on day 1, then fill them as you go:

    1. Site URL. Connection still works? (users/me 200)
    2. This month’s ten existing URLs (before title / after title).
    3. This month’s four briefs (keyword, intent, target publish date).
    4. Monday notes: what the audit still says is on fire.
    5. Friday logs, four of them.
    6. Month-end: Search Console on the 14 URLs versus last month. What you would pick next month. What you would stop.

    If you cannot name the 14 URLs at month-end, you did not run a retainer. You blogged.

    What a month does not include

    • Page redesigns, theme work, or plugin installs.
    • Google Ads, GBP posts, or social, unless you hired those separately.
    • Editing attorney bios, service pages, or the homepage without a written ask.
    • A promised ranking. The public SiteBoost copy measures at 60 days and treats traditional SEO as 60 to 90 days on competitive terms. A single month is a shipping month, not a miracle month.

    How this sits next to the other doors

    Connection and Audit is the one-time setup. Pilot is connection + ten existing posts + a 60-day report, once. Retainer is the monthly machine after that. Existing Post Optimization and New Article Publishing are the à la carte versions of the same two work types if you do not want a month.

    If you want the skill files so your own Claude can run the week, that is the WordPress SEO Skill Pack. Pro has the full refresh stack and the content pipeline. Agency adds new-site setup and thin-content expansion, which is what you need if you are the one retaining other people’s sites.

    If you want Will to run the month

    You can keep the Monday / midweek / Friday rhythm on your own staff. Buy Now is Will doing the month: ten existing-post passes, four new articles, shipped through the REST API, with a log of what changed. Same Square button at the top. $997 per month.

    Email the site URL after checkout. If the site is not connected yet, the first month still needs the Application Password and the baseline. Do not send the login password. Application Password only.

  • SiteBoost — Site Connection & Audit

    SiteBoost — Site Connection & Audit

    $297

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and connect and audit the site yourself. Buy Now is Will doing the one-time setup: Application Password, REST API check, full inventory, and the baseline reports.

    Site Connection and Audit is a service. Square lists it as a one-time setup at $297. It is the front door for every other SiteBoost SKU. The public vertical pages include it inside the pilot. Alone, it is how a site gets on the board without anyone rewriting a post yet.

    Self-hosted WordPress only. REST API on (the default). Squarespace, Wix, and Webflow are not compatible. The /siteboost/ hub is blunt about that.

    How Will connects a site

    wp-connect is the gateway skill. Nothing else in the WordPress stack runs until this works. The 23-site stack article on tygartmedia.com puts a new site at about 20 minutes: Application Password, registry, first audit.

    1. Confirm the site is self-hosted WordPress. Open /wp-json/wp/v2/ in a browser. You should see a JSON index, not a 404. If the REST API is blocked, stop and fix that before anyone shares a password.
    2. In WordPress, go to Users → Profile (or Users → Application Passwords, depending on version). Create an Application Password for a user who can edit posts. Name it something you will recognize later, like “SiteBoost” or “REST audit.” Copy it once. This is not the login password. wp-connect will not use the login password.
    3. Test the connection. GET https://yoursite.com/wp-json/wp/v2/users/me with HTTP Basic auth, username plus the Application Password. A 200 with your user object means you are in. A 401 means the password or user is wrong. A 403 often means a security plugin is blocking REST for that user.
    4. Confirm you can list posts: GET /wp-json/wp/v2/posts?per_page=1&status=publish. If users/me works but posts 403, the user is missing the edit_posts capability.
    5. Write down: site URL, WordPress version if you can see it, hosting (WP Engine, SiteGround, Flywheel, Kinsta, Cloudflare in front, or other), whether Yoast / Rank Math / AIOSEO is present, and who holds the Application Password. Do not put the password in a public doc.

    The public SiteBoost pages name the hosts they have used this pattern on: WP Engine, Flywheel, SiteGround, Cloudflare-proxied sites, GCP Compute Engine, DigitalOcean, Kinsta, bare metal. The requirement is the REST API, not a specific host.

    Do not install a plugin to “help” the connection. SiteBoost’s rule is no plugins added to the client site. Application Passwords are built into WordPress 5.6 and later.

    What the audit checks

    wp-site-audit is the skill that runs at the start of any new site. Fetch all published posts (per_page=100, walk pages). For each post, score the same fields:

    • Word count. Thin is under 500 words.
    • Title tag and slug quality.
    • Excerpt / meta description present, empty, or polluted (raw JSON or leftover code in the excerpt is a real pattern; wp-clean-meta exists to strip it).
    • Categories and tags. Uncategorized is a fail. wp-taxonomy-fix wants 1 to 2 categories and 5 to 10 tags.
    • Featured image present or not.
    • Internal links in (orphans: nothing points here) and internal links out (dead-end posts).
    • Schema present or not, and which types if you can see them (Article, FAQPage, HowTo, BreadcrumbList, Speakable).
    • FAQ section present or not.
    • Outbound source citations present or not.

    Also roll up site-level numbers: total published posts, total pages (count them, do not edit them), taxonomy health (how many categories, how many unused tags, how many posts still Uncategorized).

    The 60-point WordPress SEO Audit Template on tygartmedia.com is the longer human version of this, in six categories: Technical, On-Page, Content, Schema, Local, Analytics. Tools it wants open: Google Search Console, Bing Webmaster Tools, PageSpeed Insights, your SEO plugin, validator.schema.org, an incognito window. Order matters: Technical first, then On-Page, Content, Schema, Local, Analytics. A quick pass is the high-impact rows. A full pass is a few hours the first time. Re-audit quarterly, and after a redesign, a migration, or a plugin purge.

    SiteBoost’s service audit, as sold, is the content-and-baseline cut of that: inventory, schema gaps, FAQ gaps, before numbers. It is not a Core Web Vitals engagement and it is not a local-pack rebuild. If you want the 60-point sheet as a Notion checklist, that is a different SKU (WordPress SEO Audit Template).

    The four reports you should produce

    The public SiteBoost pages name these deliverables. If you are doing this yourself, write the same four:

    1. Content inventory. One row per published post. URL, title, date, word count, category, meta yes/no, FAQ yes/no, schema yes/no, internal links in/out, notes.
    2. Schema gap report. Which posts have no JSON-LD. Which have plugin-bloated or invalid markup. Priority by page type (Article on posts, FAQPage where a FAQ exists or should, HowTo only on real procedures).
    3. FAQ gap report. Which posts have no Q and A block and no FAQPage schema. Those are the AEO queue.
    4. Before baseline. Search Console coverage and the queries / URLs you will watch. A short note on AI visibility for a handful of real questions in your market (do you show up in Perplexity or an AI Overview today?). Write the date. This is what a 60-day report compares to.

    Priority the way wp-site-audit does: Critical (taxonomy / metadata), High (SEO / AEO / thin content), then optimization (links, expansion). The recommended next skills, if you are running Claude, are wp-taxonomy-fix, wp-content-expand, wp-schema-inject, wp-interlink, then the refresh stack.

    What you do not do in this SKU

    • Do not rewrite posts. That is Existing Post Optimization or the Pilot.
    • Do not publish new articles. That is New Article Publishing.
    • Do not edit Pages, bios, or service templates unless the owner asked in writing. Toolbox rule: posts, not pages.
    • Do not leave the Application Password in chat logs or a public Notion page.
    • Do not claim results. You do not have a after yet. You have a before.

    If you want Will to connect and audit

    You can create the Application Password and fill a spreadsheet this afternoon. Buy Now is Will doing the connection and the four reports, then emailing you the baseline and the recommended ten. Same Square button at the top. $297, one time.

    The Pilot Bundle includes this connection plus ten post optimizations and the 60-day report. The Monthly Retainer assumes the site is already connected. If you only want the skill files so your own Claude can connect and audit, that is the WordPress SEO Skill Pack (Starter has wp-connect, wp-post-fetch, and wp-site-audit).

  • SiteBoost — Pilot Bundle (Best Value)

    SiteBoost — Pilot Bundle (Best Value)

    $597

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and run a ten-post pilot yourself. Buy Now is Will connecting the site, picking the ten, running the three-layer pass on each, and sending the 60-day impact report.

    The Square catalog names this SKU “Connection + 10 Posts.” The /siteboost/ hub calls it the best-value door at $597. The public vertical pages (law firms and the rest of the cluster) spell out the same package: Site Connection and Audit, ten existing-post optimizations, and a 60-day impact report. They price the pieces at $767 if you bought them separate ($297 audit + 10 × $47). The bundle is the cheaper way to get a first measured pass.

    What the pilot is, and is not

    It is a retrofit of ten published posts. SEO + AEO + GEO + schema on each. Changes via the WordPress REST API. No plugin left behind. Results looked at around day 60. It is not a retainer, not a redesign, and not ten brand-new articles. New Article Publishing is a different SKU. The monthly retainer is the ongoing door after you like the pilot.

    Self-hosted WordPress only. Squarespace, Wix, and Webflow are out. Posts, not Pages, unless you put a specific Page in writing.

    How to run the pilot yourself

    Week 0. Connect and baseline

    Do the connection and audit first. The method is on the Site Connection and Audit page. Short version:

    1. Create a WordPress Application Password (Users → Profile). Not the login password.
    2. Test GET /wp-json/wp/v2/users/me with that user and app password. If that fails, stop. Nothing else will work.
    3. Pull published posts (per_page=100, paginate if you have more). Inventory every post: title, slug, word count, excerpt/meta, categories, tags, featured image, internal links in, internal links out, schema present or not, FAQ present or not.
    4. Write four artifacts and keep them. Content inventory. Schema gap report. FAQ gap report. Before baseline (the numbers you will compare at day 60: rankings and impressions you can actually see in Search Console, plus a note on AI visibility if you check Perplexity / ChatGPT / AI Overviews on a few queries).

    wp-site-audit’s priority stack: Critical = taxonomy and metadata problems. High = SEO / AEO / content quality. Then link and expansion opportunities. Use that order when you pick the ten.

    Pick the ten

    Highest-opportunity existing articles, with your approval before anyone starts rewriting. That is the rule on the public SiteBoost pages. A practical pick list, from the same audit fields:

    • Posts that already get impressions but have empty meta, no FAQ, and no schema. Those move first.
    • Posts over 500 words that are still missing the AEO and GEO layer. Do not spend the pilot on stubs.
    • Posts that sit on a real query (you can name the keyword). Skip diary posts and leftover test content.
    • A mix across your actual topic pillars, not ten posts from one tag.

    Write the ten URLs down. Get a yes. Then do not swap them mid-pilot unless a post is broken.

    Weeks 1 to 3. Ten existing-post passes

    For each of the ten, run the same method as Existing Post Optimization:

    1. SEO: title 50 to 60, slug, meta 140 to 155, H2/H3, keyword in the first 100 words.
    2. AEO: 40 to 60 word definition box, question H2s with 40 to 60 word answers, 6 to 8 FAQ pairs, FAQPage JSON-LD.
    3. GEO: named entities, sourced facts, speakable blocks, LLMS.txt comment, last-updated + dateModified.
    4. Article schema. Validate. Two to five internal links into the rest of the cluster. IndexNow on the update.

    Sequence on a single post is SEO, then AEO, then GEO, then schema, then interlink. That is wp-full-refresh. Do not GEO a post whose title and meta are still empty.

    If a chosen post is under 500 words, expand it first (append real sections, do not overwrite) or swap it for a thicker post on the same topic. Thin content wastes a slot.

    Day 60. Impact report

    The public pages measure three things: traditional rankings and impressions, People Also Ask / snippet placements, and AI citation visibility. Pull Search Console for the ten URLs (and the queries they were aimed at) versus the before baseline. Recheck the same AI prompts you wrote down in week 0. Do not invent a win. If nothing moved, say so. The report is the point of a pilot. You are deciding whether a retainer is worth it.

    Traditional SEO on competitive terms is often 60 to 90 days. The same pages note that FAQPage / PAA and some AI crawlers can show sooner (they cite 2 to 4 weeks for PAA). Treat those as ranges from the public SiteBoost copy, not a guarantee.

    What you should have on disk at the end

    • Connection notes (site URL, that an app password was created, who holds it).
    • The four audit artifacts from week 0.
    • The list of ten URLs and the before/after for each (title, meta, word count, FAQ count, schema types).
    • The 60-day comparison. What moved, what did not, what you would do next (more existing posts, new articles, or stop).

    If you want Will to run the pilot

    You can do every step above with an Application Password and a spreadsheet. Buy Now is the packaged pilot: Will connects, audits, agrees the ten with you, runs the three layers on each post, and sends the 60-day impact report. Same Square button at the top. $597.

    After a pilot you like, the Monthly Retainer is 10 existing-post passes plus 4 new articles per month. If you only need the connection and the baseline, buy Site Connection and Audit. If you only need one post touched, buy Existing Post Optimization.

  • SiteBoost — New Article Publishing

    SiteBoost — New Article Publishing

    $97

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and publish the article yourself. Buy Now is Will researching, writing, optimizing, and publishing one new WordPress post for you.

    SiteBoost New Article Publishing is a new post, not a refresh of something already live. The /siteboost/ hub prices it at $97 per article. The same three layers as an existing-post pass still apply. You just start from a brief instead of from a published URL.

    The six-step workflow

    This is the unified content workflow from the operator’s guide on tygartmedia.com. One draft. SEO, AEO, and GEO built in. Not three versions of the same piece.

    1. Keyword and intent

    Name the target query. Classify intent: informational, navigational, commercial, or transactional. Look at what already ranks and match the format Google is already rewarding. This step is ordinary SEO. Do not skip it because you are “writing for AI.”

    2. Question landscape

    Search the keyword. Collect People Also Ask questions, related searches, and autocomplete variants. Group them. Those groups become H2s and FAQ items. The operator guide budgets 15 to 20 minutes here. This is the AEO setup. If you skip it, you will write headings that feel like an outline and not like queries.

    3. Write with the direct-answer pattern

    Write the article once, with both SEO and AEO in the draft:

    • Primary keyword in the H1 and in the first 100 words.
    • Every major section is a question-shaped H2, then a 40 to 60 word answer, then the depth.
    • Internal links with descriptive anchors to posts that already exist on the site. If the site is new and there is nothing to link to, note the gaps. Do not invent destinations.
    • A 40 to 60 word definition box near the top.

    The WordPress Publish skill’s quality bar before anything goes live: title 50 to 60 characters with the primary keyword, meta 140 to 160 characters, a unique H1, at least one direct-answer section, a FAQ with 3 to 5 Q and As on a new article (SiteBoost existing-post passes use 6 to 8; for a new article start at 3 to 5 and add more if the PAA list is real), Article JSON-LD, FAQPage JSON-LD, and at least one cited fact per major section.

    4. GEO enhancement

    After the draft exists, do a factual-density pass. The operator guide budgets 20 to 30 minutes on a 1,500-word article. For every claim: a number, a date, a named organization, or cut it. The citing-sources article is the house rule:

    1. Name the organization in the text, not only in a hyperlink.
    2. Link the primary source. If it is paywalled, link a credible secondary that cites it.
    3. Put a sources list at the bottom.
    4. Show a last-updated date near the byline.
    5. Put datePublished and dateModified in Article schema.

    Do not add fake statistics to look dense. The operator guide calls that out as a backfire when AI systems cross-check you.

    5. Schema

    Minimum on a new SiteBoost article: Article (or BlogPosting) plus FAQPage. Add HowTo if the piece is genuinely step-by-step. Add BreadcrumbList if the theme does not already emit it. Add Speakable on the definition box and one other self-contained block. JSON-LD in the post, validated with Google’s Rich Results Test. The schema injection sprint is the same sequence: pick the type, generate valid JSON-LD, inject, validate, fix failures.

    SiteBoost content standards also embed an LLMS.txt HTML comment on the page. A short seed paragraph, not a second article.

    6. Pre-publish audit, then publish

    Run the three-layer checklist. Title, meta, headings, snippet readiness, factual density, schema validation, entity signals. Then publish as a post, not a page.

    The production pipeline used on Tygart Media sites is: brief (content-brief-builder) to draft to SEO to AEO to GEO to schema to taxonomy to interlink to publish (wp-content-pipeline). content-quality-gate sits in front of publish and flags unsourced claims. You can do that as a human checklist if you are not running Claude skills.

    Taxonomy and internal links

    Assign 1 to 2 categories that are real content pillars, never Uncategorized. Assign 5 to 10 tags that cover topic, use case, audience, and format. That is the wp-taxonomy-fix rule. Then place 3 to 5 internal links to related posts in the same cluster, plus outbound links to the sources you named. Hub and spoke. The new post should not be an orphan on day one, and it should not be a dead end.

    IndexNow

    On publish, ping IndexNow. Official plugin, or Rank Math / Yoast Instant Indexing. Confirm the URL in Bing Webmaster Tools. New posts that sit in a sitemap waiting for a crawl waste the first week.

    What “done” looks like on one new article

    1. Brief: target keyword, intent, PAA list, existing internal-link targets, sources you will actually cite.
    2. Draft written with definition box, question H2s, and sourced facts.
    3. Title 50 to 60, meta 140 to 160, slug clean.
    4. FAQ section + FAQPage schema. Article schema with both dates.
    5. Categories and tags set. 3 to 5 internal links. Sources list.
    6. Rich Results Test pass. IndexNow ping. Status = publish (or draft if you want a human read first).

    Self-hosted WordPress only. Squarespace, Wix, and Webflow are not this SKU. Do not modify existing Pages to “make room” for the article. Publish a post.

    If you want Will to write and publish it

    You can run the six steps in your own editor. Buy Now is the packaged, done-for-you article: Will writes it, runs the three layers, publishes it to your site, and emails you the URL. Same Square button at the top. $97 per article.

    A single new post next to a neglected library is a weak play. If the existing posts are empty of FAQ, schema, and meta, optimize those first (Existing Post Optimization, or the Pilot Bundle for ten). If the site is not connected yet, start with Site Connection and Audit.

  • SiteBoost — Existing Post Optimization

    SiteBoost — Existing Post Optimization

    $47

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and do it yourself on one published WordPress post. Buy Now is Will running the same three-layer pass on that post and pushing the changes live for you.

    SiteBoost Existing Post Optimization is one post, already on your site. Not a new article. Not a redesign. The public SiteBoost pages call this the post-publish layer: SEO, then AEO, then GEO, written back through the WordPress REST API. No plugin install. Self-hosted WordPress only.

    What you are optimizing

    Pick one published post (post type post, not a Page). Fetch it. Read it as it sits today. Then run three passes in this order. The operator guide on tygartmedia.com is explicit: the layers are concentric, not three separate rewrites. One piece of content. Structure, density, and markup.

    Pass 1. SEO

    This is the foundation. Do not skip it to chase snippets or AI citations. The SiteBoost vertical pages and the wp-seo-refresh skill agree on the same fields:

    1. Title tag. Primary keyword front-loaded. Target 50 to 60 characters. This is the H1 / browser title, not a clever headline that hides the query.
    2. Slug. Lowercase, hyphenated, keyword-rich. Change it only if the current slug is junk. If the post already ranks on the old URL, leave the slug and add a redirect if you must change it.
    3. Meta description. 140 to 155 characters on the SiteBoost sales pages, 155 to 160 in the wp-seo-refresh skill. Write a real sentence a human would click. Empty meta is the most common miss.
    4. Heading structure. Real H2 / H3 hierarchy. No skipped levels. No H2 that is just a label with no answer under it.
    5. Primary keyword in the first 100 words.
    6. Note internal link opportunities. You will place them after the GEO pass, not while you are still rewriting the title.

    Workflow from wp-seo-refresh: fetch the post with context=edit, analyze current on-page SEO, name the target keyword from the actual topic, generate the new title / meta / headings, write the post back, then report what changed.

    Pass 2. AEO

    Answer Engine Optimization. Same post. Restructure so a featured snippet or a People Also Ask box can lift a clean answer.

    1. Add a 40 to 60 word definition box near the top. One sentence that answers “what is this?” without a wind-up.
    2. Turn implied questions into H2s. Under each H2, put a 40 to 60 word direct answer, then the depth.
    3. Add 6 to 8 FAQ pairs that match real People Also Ask questions for the topic. The older WordPress Publish skill used 3 to 5. The SiteBoost vertical pages use 6 to 8. Use 6 to 8 on a SiteBoost-style pass.
    4. Add FAQPage JSON-LD for those pairs. Question and acceptedAnswer. Valid markup, not a plugin dump.

    wp-aeo-refresh also looks for list-shaped answers and natural-language replies a voice result can read. If a section is a process, a numbered list beats a paragraph.

    Pass 3. GEO

    Generative Engine Optimization. Make the post citable by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

    1. Entity saturation. Name the real organizations, standards, statutes, places, and tools the topic depends on. Entity density, not keyword stuffing.
    2. Factual density. Replace “many companies” and “studies show” with a named source and a number you can actually point to. If you cannot name the source, cut the claim. The citing-sources article on tygartmedia.com is the rule: name the organization in the text, link the primary source, put a sources list at the bottom.
    3. Speakable blocks. Short, self-contained sentences an AI or a voice assistant can lift without the rest of the page.
    4. LLMS.txt as an HTML comment. A seed paragraph the page can carry for LLM citation signals. SiteBoost content standards put this on every page.
    5. Visible last-updated date near the byline, and dateModified in Article schema that matches a real edit. Do not bump the date without changing the content.

    wp-geo-refresh also asks for context richness (define the term, do not just mention it) and semantic clarity (connect related concepts in the same section).

    Schema and IndexNow

    After the three passes, the post should carry Article JSON-LD (headline, author, publisher, datePublished, dateModified) plus FAQPage. BreadcrumbList if the theme does not already emit it. Validate with Google’s Rich Results Test before you walk away. The schema injection sprint on tygartmedia.com is the same rule: pick the type the content actually is, inject JSON-LD, validate, fix failures.

    Then tell the engines the URL changed. IndexNow: official WordPress plugin, or the IndexNow / Instant Indexing toggle in Rank Math or Yoast. Confirm the ping in Bing Webmaster Tools. A publish or an update that nobody recrawls is a pass you did for yourself.

    What you do not touch

    Posts, not Pages. SiteBoost does not rewrite service pages, bios, or the homepage unless someone asked in writing. Do not install a plugin to do this. Do not empty the excerpt into raw JSON. If the excerpt is polluted, strip it (that is the wp-clean-meta job) and write a real meta description.

    A honest one-post checklist

    1. Current title, slug, meta, word count, FAQ count, schema present or not. Write those six lines down. That is your before.
    2. SEO pass. Title, slug, meta, headings, first 100 words.
    3. AEO pass. Definition box, question H2s, 6 to 8 FAQs, FAQPage schema.
    4. GEO pass. Named entities, sourced facts, speakable lines, LLMS.txt comment, last-updated + dateModified.
    5. Two to five internal links to related posts on the same site, descriptive anchors, plus one or two outbound links to primary sources.
    6. Validate schema. Ping IndexNow. Write the after: new title, new meta, new word count, FAQ count, schema types.

    If the post is under 500 words, expand it before you call the SEO pass done. wp-content-expand’s rule: find H2s under 150 words, add 250 to 400 words of real section, append, do not overwrite. Thin posts do not earn the AEO or GEO layer.

    If you want Will to do this post

    You can run the three passes in the block editor this afternoon. Buy Now is the packaged, done-for-you version: Will connects, refreshes that one existing post through the REST API, and emails you what changed. Same Square button at the top of this page. $47 per post.

    If you have ten posts that all need this, the Pilot Bundle is the volume door. If you do not have a connection or a baseline yet, start with Site Connection and Audit. This SKU assumes the post already exists and you already know which one.

  • SiteBoost Skill — URL SEO Audit & Fix List — Claude AI Skill

    SiteBoost Skill — URL SEO Audit & Fix List — Claude AI Skill

    Paste any URL. Get a prioritized SEO fix list in under two minutes.

    Who This Is For

    Built for website owners, marketers, and WordPress operators who want to know what is wrong with a specific page and what to fix first — without paying an agency for an audit.

    The Problem

    Most pages that underperform in search have obvious, fixable problems. Missing or weak title tags. Thin content. No schema markup. Heading structure that search engines cannot parse. Missing meta descriptions. The problem is not identifying these issues — it is having a reliable system to check every page, every time, and get a prioritized list of what matters most. This skill does that in under two minutes per URL.

    What It Does

    • Evaluates on-page SEO signals from any publicly accessible URL
    • Checks title tags, meta descriptions, H1/H2/H3 structure — missing, weak, or over-optimized
    • Assesses content depth and keyword alignment
    • Flags missing or incorrect schema markup by page type
    • Evaluates AI search visibility signals: entity coverage, speakable content, LLMS.txt
    • Outputs a prioritized fix list ranked by impact — tells you what to do first

    What You Get

    The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

    SiteBoost Skill — URL SEO Audit & Fix List — Claude AI Skill

    $47

    Delivered to your inbox within 24 hours — skill file, prompt library, and setup guide

    Buy Now →

    Secure checkout via Square — all major cards accepted

    Want a custom version built specifically for your business? Email will@tygartmedia.com

    Frequently Asked Questions

    Does this work on any website or only WordPress?

    Any publicly accessible URL. The skill evaluates what is visible in the page source — works on WordPress, Squarespace, Shopify, Wix, or any other platform.

    How is this different from tools like Ahrefs or Screaming Frog?

    Those tools crawl sites at scale. This skill does a deep, judgment-based evaluation of a single page — assessing not just technical signals but content quality and AI search visibility in ways automated crawlers cannot.

    Can I run this on competitor pages?

    Yes. The skill evaluates any public URL. Running it on competitor pages can reveal opportunities they are missing.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

    Does this require a paid Claude subscription?

    Installing as a custom skill requires a paid Claude plan (Pro, $20/mo, or higher) with code execution enabled. Your download also includes a free-plan setup option — paste the skill into a Claude Project’s instructions — which works on any plan.

    Can I get a custom version built for my specific business?

    Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

  • SiteBoost for Fractional CMO Services and Independent Marketing Leadership

    SiteBoost for Fractional CMO Services and Independent Marketing Leadership

    What SiteBoost for Fractional CMO Practices Is: A structured SEO and content program for fractional CMOs and independent marketing leadership consultants who need to be found by the founders and CEOs searching for senior marketing strategy — not just another marketing agency. We build content around the searches growth-stage companies use at the exact moment they realize they need strategic marketing leadership but cannot yet justify a full-time CMO hire.

    The Search Opportunity for Fractional Marketing Leadership

    The fractional executive market has expanded significantly, and the CMO category is no exception. Growth-stage companies — particularly in B2B SaaS, professional services, and technology — have a well-documented marketing leadership gap between what a junior marketing manager can execute and what a full-time CMO would cost. The fractional CMO fills that gap. The problem is that most fractional CMOs have no content program that helps those companies find them.

    The searches that signal real buying intent in this category are highly specific. A CEO who searches “fractional CMO for B2B SaaS” or “how much does a fractional CMO cost” or “part-time CMO for Series A startup” is not browsing. They are in evaluation mode with a real need and a budget. Most fractional CMO websites cannot be found for those searches.

    The competitive gap: The fractional CMO category has grown substantially in demand but almost no players have built serious SEO infrastructure. The same dynamic that exists in fractional CFO applies here — enormous market growth, near-zero content investment from practitioners, and a buyer who researches extensively before making contact. The content program you build now captures demand that has no incumbent to compete with.

    What Companies Searching for Fractional CMOs Actually Type

    • “Fractional CMO for B2B SaaS” — the most specific and most qualified search in the category
    • “When to hire a CMO vs fractional CMO” — comparison search from a CEO in active evaluation
    • “Fractional CMO cost” or “fractional CMO pricing” — budget-qualification search with high intent
    • “Part-time CMO services” — alternative phrasing with the same intent
    • “How to build a marketing strategy for startup” — awareness-stage search that becomes a CMO client
    • “Go-to-market strategy consultant” — adjacent search for the same buyer type
    • “Fractional CMO for professional services firm” — sector-specific qualification

    What We Build for Fractional CMO Practices

    • Industry vertical pages — Dedicated pages for each vertical you serve: B2B SaaS, professional services, fintech, healthcare, manufacturing, e-commerce — each demonstrating sector-specific marketing fluency and targeting vertical-specific searches
    • Company stage content — Content calibrated to the growth stages where fractional CMO engagement is most valuable: seed to Series A, Series B to growth, PE-backed scale-up, professional services expansion
    • Comparison and pricing content — Transparent content about how fractional CMO engagements work, what they cost, how they differ from agencies and full-time hires — the content that captures the CEO doing serious research
    • GEO visibility for AI search — Structured so that when a CEO asks an AI assistant about fractional CMO options for their specific industry and stage, your practice is named
    • Methodology content — Content that names and explains your specific marketing leadership approach — not generic strategy language, but the actual frameworks that define how you work

    The Comparison

    Dimension Typical Fractional CMO Website SiteBoost for Fractional CMO
    Search visibility Own name, generic “marketing consultant” Vertical + stage + intent-specific searches that buyers actually use
    Buyer funnel coverage Ready-to-hire only Awareness → comparison → evaluation content at every stage
    Vertical differentiation Generic marketing expertise Industry-specific pages that qualify the right clients before first contact
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Pipeline diversification Network and referral only Organic search as a parallel channel that runs between engagements

    Who This Is For

    Independent fractional CMOs who get every engagement through network referrals but want an inbound channel that works between projects. Fractional CMO practices with two to five practitioners who serve a specific company tier or industry and want to own the search results for that niche. Former CMOs who have launched fractional practices and need a digital presence that reflects their experience. Marketing consultants who have evolved from project work to fractional leadership and need content that positions that transition clearly.

    Ready to talk about your practice?

    Tell us the industries you serve, the company stages you work with, and what your current client acquisition looks like. We will give you a straight read on the search opportunity.

    will@tygartmedia.com

    Frequently Asked Questions

    Is the fractional CMO SEO market competitive?

    The demand side has grown substantially — search interest in fractional CMO services has risen sharply over the past three years. The supply side has not invested in content to match. Most fractional CMO websites have minimal organic keyword presence. The competitive gap between demand growth and content investment is the opportunity.

    Does this work for a solo fractional CMO or only for practices with multiple people?

    Solo practitioners often see the best results. A solo fractional CMO with a defined vertical focus and a well-built content program can generate more qualified inbound inquiries than a larger but unfocused practice. The key is specificity — the more precisely you have defined who you serve, the more precisely the content can target the searches that buyer uses.

    What makes fractional CMO content different from regular marketing agency content?

    The buyer is fundamentally different. A company hiring a fractional CMO is looking for a strategic peer, not a service vendor. The content needs to demonstrate executive-level thinking — market positioning, go-to-market architecture, revenue growth frameworks — not tactical marketing deliverables. We write at the level of the buyer’s own sophistication.

  • SiteBoost for Independent Management Consultants and Boutique Consulting Firms

    SiteBoost for Independent Management Consultants and Boutique Consulting Firms

    What SiteBoost for Management Consultants Is: A structured SEO and thought leadership content program for independent consultants and boutique firms who compete on expertise but do not show up when their ideal clients are searching for it. We build the content architecture that makes your specific methodology, sector knowledge, and problem-solving approach findable — by the client who has the exact problem you solve best.

    The Consulting Firm Content Problem

    The large consulting firms — McKinsey, BCG, Bain — have invested in content for decades. BCG ranks for 157,000 organic keywords generating over $1.3 million in monthly search value. FTI Consulting ranks for 48,800 keywords at $457,000 per month. These firms built content programs because content builds authority, and authority builds pipeline.

    The independent consultant and the boutique firm have the opposite problem. They often have deeper expertise in a specific domain than any generalist firm could deploy — but zero content infrastructure. They rank for their own name and nothing else. The client with the exact problem they solve best cannot find them because they have published nothing that demonstrates they can solve it.

    The mid-market consulting search gap: AlixPartners — a respected mid-market consulting firm — ranks for 8,234 organic keywords at $68,510 monthly SEO value. Independent consultants and boutique firms in the same competitive tier typically rank for fewer than 200 keywords. The gap between what the large firms have built and what the boutique tier has built is the opportunity.

    How Consulting Clients Actually Search

    The executive who is looking for consulting help searches for the problem, not the firm. The searches that produce engaged consulting clients include:

    • “Operations improvement manufacturing consulting” — problem-specific, sector-qualified
    • “Change management consultant healthcare” — methodology + vertical combination
    • “How to improve EBITDA margins” — educational search that becomes a consulting inquiry
    • “Digital transformation consulting for mid-market companies” — size-qualified
    • “Organizational design consultant” — functional specialty search
    • “Supply chain consulting firm” — category search with real procurement intent

    What We Build for Consulting Firms

    • Methodology and framework content — Content that names and explains your specific approach — not generic consulting language, but the actual frameworks and processes that define how you work and why they produce better outcomes
    • Problem-specific pillar pages — Deep content around the specific business problems you solve: operational efficiency, revenue growth, organizational design, digital transformation, cost reduction — each targeting the searches clients use when facing those problems
    • Industry vertical authority — Sector-specific content that demonstrates genuine knowledge of the industries you serve, not generic consulting platitudes applied to a new logo
    • GEO visibility for AI-assisted research — Structured so that when a COO or CFO asks an AI assistant which consulting firms specialize in a specific problem or sector, your firm is named
    • Thought leadership architecture — Published perspectives that position your principals as genuine category experts — the kind of content that gets cited, shared, and remembered

    The Comparison

    Dimension Typical Boutique Consultant SiteBoost for Consulting Firms
    Search presence Own name only, under 200 keywords Problem + methodology + sector content that earns qualified searches
    Content depth Services page and bio Framework explainers, problem-specific guides, industry perspective
    vs. large firms Invisible in category searches Dominant in specific problem and sector searches the generalists ignore
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Business development Conference and referral only Organic search as a parallel inbound channel that compounds over time

    Who This Is For

    Independent consultants with a specific methodology or sector focus who have no content presence. Boutique consulting firms with two to fifteen practitioners who compete on expertise but lose visibility to generalist firms with larger marketing budgets. Former Big Four or MBB partners who have launched independent practices and need to build a digital presence that reflects their experience. Specialty consultants — operational excellence, revenue growth, organizational design — who dominate specific problem types and want the searches for those problems to find them.

    Ready to talk about your practice?

    Tell us your methodology, the problems you solve best, and the industries you focus on. We will show you what the search opportunity looks like for your specific positioning.

    will@tygartmedia.com

    Frequently Asked Questions

    Can an independent consultant compete with McKinsey in search results?

    Not for “management consulting” — and that is not the point. An independent consultant who owns the search results for “operational efficiency consulting food and beverage” or “change management consultant for PE portcos” is not competing with McKinsey for that search. Those are entirely different queries. The boutique wins by being the most visible expert for a specific problem in a specific context. That is a category where there is almost no content competition today.

    How do you write consulting content without giving away the methodology?

    The goal is not to publish your proprietary frameworks in full. It is to publish enough to demonstrate that you have a serious approach — the kind of content that signals expertise without being a free consulting engagement. We write at the level of a good HBR article, not a client deliverable.

    Does this work for a solo consultant or only for firms?

    It works best for solos who have a specific positioning. A solo consultant with a defined methodology, a clear sector focus, and a well-built content program often outranks a larger generalist firm for the searches that matter to their practice. Specificity is the advantage.

  • SiteBoost for Corporate and Business Transaction Attorneys

    SiteBoost for Corporate and Business Transaction Attorneys

    What SiteBoost for Corporate Attorneys Is: A structured SEO and content program for business transaction attorneys and boutique corporate law practices that need to be found by founders, executives, and business owners who are researching legal options before they are ready to pick up the phone. We build content that demonstrates genuine command of the subject matter, earns visibility for the high-intent searches your best clients use, and structures your practice so AI platforms cite it when executives are deciding who to call first.

    Why Corporate Law Practices Lose the Search

    Business law searches carry some of the highest CPCs in any professional services category — because the client at the other end of a “startup equity compensation attorney” or “commercial real estate transaction lawyer” search represents substantial lifetime value. Yet most boutique corporate practices have almost no content infrastructure.

    Cooley ranks for 47,270 organic keywords and $254,500 in monthly search value. It does not get there by being a better law firm than every competitor — it gets there by having published more useful legal content over more years. The boutique corporate attorney who serves founders, PE-backed companies, and mid-market businesses often has deeper practical expertise than a large firm associate. But they are invisible because they have published nothing.

    The corporate law search reality: The clients who find attorneys through search are often the highest-quality clients — they are doing research, not just calling the first name their colleague mentioned. The founder who searches “how does a Series A term sheet work” or “what is a drag-along provision” before hiring counsel is a more prepared, more engaged client than one who was handed a referral. Content earns those clients.

    What Business Clients Actually Search For

    • “Startup attorney equity compensation” — founder searching for specific transaction expertise
    • “Business purchase agreement attorney” — buyer or seller with an active transaction
    • “How does an asset sale vs stock sale work” — educational search that becomes a client relationship
    • “Commercial contract lawyer small business” — local search with real intent
    • “Shareholder agreement attorney” — specific document need with clear hire intent
    • “LLC operating agreement attorney” — high-volume, high-conversion search
    • “What is a representations and warranties insurance” — sophisticated buyer in an active deal

    What We Build for Corporate Law Practices

    • Transaction type content — Deep explainers for the transaction types you handle: M&A, equity raises, commercial agreements, business formation, employment agreements — each targeting the searches clients use when facing those transactions
    • Educational client content — Content that answers what your clients are actually Googling before they call: how specific legal structures work, what documents they need, what the process looks like, what questions to ask any attorney they interview
    • Practice area entity optimization — Named legal entities and concepts — Reg D, SAFE agreements, Section 409A, operating agreements — that signal depth of expertise to search engines and AI systems
    • GEO visibility for AI-assisted research — Structured so that when a founder or executive asks an AI assistant about attorneys specializing in a specific transaction type, your practice is named
    • Industry and client type pages — Sector-specific pages for the client types you serve: startups, PE-backed companies, family businesses, real estate investors — each with the vocabulary and concern-set of that client

    The Comparison

    Dimension Typical Boutique Corporate Practice SiteBoost for Corporate Attorneys
    Search presence Own firm name, minimal other rankings Transaction type + practice area + client type searches
    Content depth Practice area list Transaction explainers, process guides, document-specific content
    Client quality from search Not a channel Research-mode clients with real intent — often the best clients
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Compliance handling Avoided entirely Educational framing that informs without creating legal relationships

    Who This Is For

    Boutique corporate practices with two to twenty attorneys who serve founders, growth companies, and mid-market businesses. Solo business attorneys who built their practice through referrals and want an organic search channel that reflects their expertise. Transaction attorneys with specific deal-type specializations — startup equity, commercial real estate, M&A, employment — who are invisible for the searches buyers of those services use. Corporate practices expanding into new markets or client segments who need content that establishes credibility in that new context.

    Ready to talk about your practice?

    Tell us your transaction focus, the clients you serve best, and what your current referral and digital presence looks like. We will give you an honest assessment of the search opportunity.

    will@tygartmedia.com

    Frequently Asked Questions

    How do you handle legal advertising compliance in the content?

    We write educational content that informs readers about legal concepts, processes, and considerations — not content that creates attorney-client relationships or makes specific legal promises. All content includes appropriate disclaimers and goes through attorney review before it publishes. We have experience in compliance-sensitive content verticals and understand where the lines are.

    Will educational legal content give too much away for free?

    The client who finds you because you explained how a drag-along provision works is not going to represent themselves in a transaction. They are going to call the attorney who demonstrated they understood the concept well enough to explain it clearly. Educational content does not replace the attorney — it demonstrates why the attorney is necessary.

    What is GEO optimization for a law practice?

    When a founder asks an AI assistant about attorneys who specialize in startup equity compensation or Series A transaction documentation, your practice needs to be named. GEO structures your content so AI systems have enough context to cite you as a credible source when those queries happen. Those are the highest-quality inbound moments in legal client acquisition — a recommendation from an AI assistant before the first human conversation.

  • SiteBoost for Executive Search Firms and Boutique Retained Recruiters

    SiteBoost for Executive Search Firms and Boutique Retained Recruiters

    What SiteBoost for Executive Search Firms Is: A structured SEO and content program for boutique retained search and executive recruiting firms that need to be found — by both the CEOs who hire them and the C-suite candidates they need to attract. We build content that demonstrates sector expertise, earns authority in specific functional and industry categories, and structures your firm so AI platforms cite it when board members and CHROs are researching their options.

    The Two-Sided Search Problem in Executive Recruiting

    Executive search firms have a unique challenge that most other professional services firms do not: they need to rank for two completely different audiences simultaneously. The hiring client — typically a CEO, board member, or CHRO — searches things like “retained executive search firm technology,” “C-suite recruiting firm healthcare,” or “boutique executive search manufacturing.” The candidate pool — executives in active or passive consideration — searches “executive search firms that place CFOs,” “how executive search firms work,” or specific firm reputation queries.

    The major firms — Spencer Stuart, Egon Zehnder, Korn Ferry — have built content programs over decades. Spencer Stuart ranks for over 15,000 organic keywords generating $125,000 in monthly search value. Walker Hamill, a boutique competitor, ranks for 44 keywords. That gap is not talent. It is content infrastructure.

    What SpyFu data reveals: Spencer Stuart has strength 46 and 15,260 organic keywords. Egon Zehnder has strength 44 and 6,967 keywords. The boutique tier beneath them averages under 50 keywords — essentially zero search presence. The boutique firm with a serious content program moves from invisible to dominant in its specific category within months, not years.

    What Client Companies Actually Search For

    Companies searching for executive search partners use highly specific language that reveals both their need and their sophistication. The searches that convert into retained engagements include:

    • “Retained executive search firm [industry]” — sector-specific, ready-to-engage search
    • “How to hire a CTO” or “how to find a CFO for a startup” — awareness-stage searches from founders who will become clients
    • “Executive search fees” or “retained vs contingency search” — comparison-stage research with real intent
    • “C-suite recruiting firm [city or region]” — geographic qualification
    • “Board director search firm” or “independent director recruiting” — specialized governance searches with minimal competition
    • “Executive search for PE-backed company” — institutional client qualifier

    What We Build for Executive Search Firms

    • Functional specialty pages — Dedicated pages for each C-suite function you place: CEO, CFO, CTO, CMO, CHRO, COO, General Counsel — each targeting the specific searches hiring clients use for that role
    • Industry vertical pages — Sector-specific content for the industries you recruit in: technology, healthcare, manufacturing, financial services, private equity, nonprofit — demonstrating the sector knowledge that differentiates a boutique from a generalist
    • Candidate-facing authority content — Content that attracts and credentializes your firm to executives who are evaluating which search firms are worth their time: how you work, how you protect candidate confidentiality, what your placement process looks like
    • GEO visibility for AI search — Structured so that when a CHRO or board chair asks an AI assistant which boutique retained search firms specialize in a specific function or sector, your firm is named
    • Thought leadership architecture — Published perspectives on executive leadership trends, compensation benchmarks, and talent market conditions that build your firm’s credibility as a category expert

    The Comparison

    Dimension Typical Boutique Search Firm SiteBoost for Executive Search
    Search visibility Under 50 organic keywords (boutique average) Function + sector + geography targeting across all practice areas
    Audience coverage Client-facing only Client acquisition + candidate attraction simultaneously
    Sector credibility signals Claimed but not demonstrated Industry-specific content that proves sector fluency
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    vs. major firms Invisible in organic search Dominant in specific category searches the majors do not own

    Who This Is For

    Boutique retained search firms with genuine sector or functional expertise who are invisible in organic search despite having real capabilities. Executive recruiting firms transitioning from contingency to retained who need credibility infrastructure. Single-practice specialists — technology CFOs, healthcare CEOs, PE operating partners — who own their niche in the room but not in search results. Regional search firms who compete nationally on specific functional categories but have no digital presence that reflects it.

    Ready to talk about your firm?

    Tell us your functional and sector focus, your current client acquisition model, and what you feel your digital presence does not say about you. We will give you a straight read on what is possible.

    will@tygartmedia.com

    Frequently Asked Questions

    Can a boutique search firm realistically compete with Spencer Stuart and Korn Ferry on SEO?

    Head-to-head, no — and that is not the strategy. Spencer Stuart ranks for 15,260 organic keywords. A boutique firm targeting “retained search firm for PE-backed healthcare companies” or “CFO search firm technology startups” is not competing with Spencer Stuart for those searches. It is competing with other boutiques who have zero content. That is an entirely winnable category.

    How do you address the two-sided audience — clients and candidates?

    We build separate content tracks for each audience. Client-facing content targets hiring searches and positions your expertise for the companies that will retain you. Candidate-facing content builds your reputation with executives evaluating which firms are worth their time — and a strong candidate network is what makes your client promises credible. Both tracks reinforce each other.

    What is GEO optimization and why does it matter for recruiting?

    When a board chair asks an AI assistant “which boutique search firms specialize in placing CFOs at growth-stage technology companies,” your firm needs to be in that answer. GEO structures your content so AI platforms have enough context to name you. That is a recommendation from an AI assistant — happening before a human referral call is made.

    How long before a search firm sees results?

    Functional and sector-specific pages typically show rank movement in two to four months. For boutique firms entering search from near-zero keyword presence, the trajectory is faster because the baseline is so low. AI search citation patterns emerge within four to six months of full build-out.