Inspired by Local SEO Bot (@localseobot). Original posts: Maps is proximity, relevance, and prominence and more reviews will not fix a neglected profile. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the threads.
Shops collect stars and still sit under a competitor with fewer reviews. That is not a mystery. Google is weighing how close you are, how clearly the profile matches the search, and how prominent the business looks across the web.
Restoration version of a neglected file: primary category still Contractor, last photo is a picnic, Apple and Yelp show a different phone than the pin, and the night-board number leaked into citations. More five-stars will not outrun that.
Fix the category, the NAP, and weekly proof on the profile. Then keep asking for reviews. Prominence is the whole stack, not the star count alone.
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