Inspired by Noah Igler (@noahiglerSEO). Original post: GBP, location page, and service pages each have one job. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.
The HVAC version is clean. The Google Business Profile competes in the map pack around the office. People who tap it should land on a city page that matches the pin — same NAP, local jobs, easy call. Separate service pages win the organic queries for the work you want.
Restoration version of those service pages: water extraction, sewage, mold, fire and smoke, pack-out, commercial emergency. Each URL answers one search. The city page links to those services. Those pages link back to the markets where you actually roll in 45 minutes.
Website pages do not rank in the map pack. Profiles do. Copying 50 city pages does not create 50 pins. A second market needs a legitimate GBP, a matching location page, real local proof, and reviews from that place.
Leave a Reply