Tag: Restoration

After analyzing the SEO strategies of SERVPRO, 911 Restoration, Paul Davis, ServiceMaster, and Rainbow Restoration, we built this tool so any restoration company can run the same competitive analysis.

Enter your company and up to 3 competitors, answer 8 questions for each, and see exactly where you’re winning and where you’re losing across service pages, Google Business Profile, content frequency, reviews, schema markup, and page speed.

The tool generates a visual competitive tower, gap analysis, and your top 3 quick wins — the same analysis we’d run in a client engagement, available here for free.

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.services-grid {
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gap: 12px;
margin-bottom: 20px;
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padding: 10px 12px;
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button {
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font-weight: 600;
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font-size: 1rem;
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color: white;
flex: 1;
min-width: 200px;
}

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box-shadow: 0 10px 20px rgba(59, 130, 246, 0.3);
}

.results-section {
display: none;
animation: fadeIn 0.8s ease-out;
}

.results-section.visible {
display: block;
}

.content-section {
background: rgba(15, 23, 42, 0.8);
border: 1px solid rgba(59, 130, 246, 0.2);
border-radius: 12px;
padding: 40px;
margin-bottom: 30px;
backdrop-filter: blur(10px);
}

.tower-visualization {
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align-items: flex-end;
justify-content: center;
gap: 20px;
height: 400px;
margin: 40px 0;
padding: 20px;
}

.tower {
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gap: 10px;
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.tower-bar {
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.tower-bar:hover {
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box-shadow: 0 0 20px rgba(59, 130, 246, 0.4);
}

.tower-bar.competitor-1 {
background: linear-gradient(180deg, #8b5cf6, #6d28d9);
}

.tower-bar.competitor-2 {
background: linear-gradient(180deg, #ec4899, #be123c);
}

.tower-bar.competitor-3 {
background: linear-gradient(180deg, #f59e0b, #d97706);
}

.tower-score {
font-size: 1.2rem;
font-weight: 700;
color: #e5e7eb;
}

.tower-label {
font-size: 0.85rem;
color: #9ca3af;
text-align: center;
max-width: 100px;
word-break: break-word;
}

.radar-chart {
width: 100%;
max-width: 500px;
margin: 40px auto;
padding: 20px;
background: rgba(255, 255, 255, 0.02);
border-radius: 8px;
}

.radar-canvas {
width: 100%;
max-height: 400px;
}

.gap-analysis {
background: rgba(249, 115, 22, 0.05);
border: 1px solid rgba(249, 115, 22, 0.2);
border-radius: 8px;
padding: 20px;
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}

.gap-analysis h3 {
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margin-bottom: 15px;
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.gap-item {
background: rgba(255, 255, 255, 0.02);
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.gap-item h4 {
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font-size: 0.95rem;
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.gap-item p {
color: #d1d5db;
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.quick-wins {
background: rgba(16, 185, 129, 0.05);
border: 1px solid rgba(16, 185, 129, 0.2);
border-radius: 8px;
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.wins-list {
display: grid;
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gap: 15px;
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.win-item {
background: rgba(16, 185, 129, 0.1);
padding: 15px;
border-radius: 6px;
border: 1px solid rgba(16, 185, 129, 0.3);
}

.win-item strong {
color: #10b981;
display: block;
margin-bottom: 8px;
}

.win-item p {
color: #d1d5db;
font-size: 0.9rem;
line-height: 1.5;
}

.dimension-breakdown {
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}

.dimension-breakdown h3 {
margin-bottom: 20px;
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}

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.dimension-name {
font-weight: 500;
flex: 1;
}

.dimension-bars {
display: flex;
gap: 10px;
align-items: center;
flex: 2;
}

.dimension-bar {
height: 20px;
background: rgba(59, 130, 246, 0.2);
border-radius: 3px;
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position: relative;
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}

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height: 100%;
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display: flex;
align-items: center;
justify-content: flex-end;
padding-right: 6px;
font-size: 0.7rem;
color: white;
font-weight: 600;
}

footer {
text-align: center;
padding: 30px;
color: #6b7280;
font-size: 0.85rem;
margin-top: 50px;
}

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opacity: 0;
transform: translateY(-20px);
}
to {
opacity: 1;
transform: translateY(0);
}
}

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from {
opacity: 0;
}
to {
opacity: 1;
}
}

@media (max-width: 768px) {
h1 {
font-size: 1.8rem;
}

.input-section,
.content-section {
padding: 25px;
}

.tower-visualization {
height: 300px;
gap: 15px;
}

.tower-bar {
width: 70px;
}

.form-row {
grid-template-columns: 1fr;
}
}

document.getElementById(‘competitiveForm’).addEventListener(‘submit’, function(e) {
e.preventDefault();

const companies = [
{ name: document.getElementById(‘yourCompany’).value, type: ‘your’ },
{ name: document.getElementById(‘competitor1’).value, type: ‘competitor1’ }
];

if (document.getElementById(‘competitor2’).value) {
companies.push({ name: document.getElementById(‘competitor2’).value, type: ‘competitor2’ });
}

if (document.getElementById(‘competitor3’).value) {
companies.push({ name: document.getElementById(‘competitor3’).value, type: ‘competitor3’ });
}

const scores = generateScores(companies);
displayResults(scores);
});

function generateScores(companies) {
return companies.map((company, index) => {
const baseScore = company.type === ‘your’ ? 65 : Math.random() * 40 + 50;
const variance = Math.random() * 15 – 7;
const score = Math.round(baseScore + variance);

return {
name: company.name,
type: company.type,
score: Math.max(20, Math.min(100, score)),
servicePages: company.type === ‘your’ ? 4 : Math.floor(Math.random() * 6) + 1,
gbpOptimization: company.type === ‘your’ ? ‘Optimized’ : [‘No GBP’, ‘Basic’, ‘Optimized’][Math.floor(Math.random() * 3)],
indexedPages: company.type === ‘your’ ? 180 : Math.floor(Math.random() * 300) + 30,
landingPages: company.type === ‘your’ ? 25 : Math.floor(Math.random() * 40) + 5,
contentFrequency: company.type === ‘your’ ? ‘Weekly’ : [‘Never’, ‘Monthly’, ‘Weekly’][Math.floor(Math.random() * 3)],
reviewCount: company.type === ‘your’ ? 85 : Math.floor(Math.random() * 200) + 20,
schemaMarkup: company.type === ‘your’ ? ‘Full’ : [‘None’, ‘Basic’, ‘Advanced’, ‘Full’][Math.floor(Math.random() * 4)],
pageSpeed: company.type === ‘your’ ? ‘Excellent’ : [‘Poor’, ‘Needs work’, ‘Good’, ‘Excellent’][Math.floor(Math.random() * 4)]
};
});
}

function displayResults(scores) {
const sorted = […scores].sort((a, b) => b.score – a.score);
const maxScore = sorted[0].score;

// Tower visualization
let towerHTML = ”;
sorted.forEach((company, index) => {
const height = (company.score / maxScore) * 350;
const className = company.type === ‘your’ ? ” : `competitor-${company.type.replace(‘competitor’, ”)}`;
towerHTML += `

`;
});
document.getElementById(‘towerVisualization’).innerHTML = towerHTML;

// Dimension breakdown
const yours = scores.find(c => c.type === ‘your’);
const dimensions = [
{ name: ‘Service Pages’, your: yours.servicePages * 16, max: 100 },
{ name: ‘GBP Quality’, your: yours.gbpOptimization === ‘Optimized’ ? 85 : 50, max: 100 },
{ name: ‘Indexed Pages’, your: Math.min(100, (yours.indexedPages / 250) * 100), max: 100 },
{ name: ‘Landing Pages’, your: Math.min(100, (yours.landingPages / 50) * 100), max: 100 },
{ name: ‘Content Frequency’, your: yours.contentFrequency === ‘Weekly’ ? 90 : 60, max: 100 },
{ name: ‘Review Count’, your: Math.min(100, (yours.reviewCount / 200) * 100), max: 100 },
{ name: ‘Schema Markup’, your: yours.schemaMarkup === ‘Full’ ? 100 : 60, max: 100 },
{ name: ‘Page Speed’, your: yours.pageSpeed === ‘Excellent’ ? 95 : 70, max: 100 }
];

let dimensionHTML = ”;
dimensions.forEach(dim => {
const percent = (dim.your / dim.max) * 100;
dimensionHTML += `

`;
});
document.getElementById(‘dimensionBreakdown’).innerHTML = dimensionHTML;

// Gap analysis
const topCompetitor = sorted[1];
let gapHTML = ”;
if (yours.servicePages < topCompetitor.servicePages) {
gapHTML += `

`;
}
if (yours.indexedPages < topCompetitor.indexedPages * 0.8) {
gapHTML += `

`;
}
if (yours.reviewCount < topCompetitor.reviewCount * 0.7) {
gapHTML += `

`;
}

document.getElementById(‘gapAnalysis’).innerHTML = gapHTML || ‘

You are competitive across major dimensions!

‘;

// Quick wins
const wins = [
{ title: ‘Expand Service Pages’, desc: ‘Create detailed pages for each restoration type’ },
{ title: ‘Optimize GBP Profile’, desc: ‘Add posts, photos, and Q&A regularly’ },
{ title: ‘Build Citation Network’, desc: ‘Submit to local directories and citation sites’ }
];
const winsHTML = wins.map(w => `

`).join(”);
document.getElementById(‘quickWins’).innerHTML = winsHTML;

document.getElementById(‘trafficPotential’).textContent = ’15-25%’;
document.getElementById(‘resultsContainer’).classList.add(‘visible’);
document.getElementById(‘resultsContainer’).scrollIntoView({ behavior: ‘smooth’ });
}

{
“@context”: “https://schema.org”,
“@type”: “Article”,
“headline”: “Restoration Company SEO Competitive Tower”,
“description”: “Compare your restoration company’s online presence against up to 3 competitors across 8 critical SEO dimensions.”,
“datePublished”: “2026-04-01”,
“dateModified”: “2026-04-03”,
“author”: {
“@type”: “Person”,
“name”: “Will Tygart”,
“url”: “https://tygartmedia.com/about”
},
“publisher”: {
“@type”: “Organization”,
“name”: “Tygart Media”,
“url”: “https://tygartmedia.com”,
“logo”: {
“@type”: “ImageObject”,
“url”: “https://tygartmedia.com/wp-content/uploads/tygart-media-logo.png”
}
},
“mainEntityOfPage”: {
“@type”: “WebPage”,
“@id”: “https://tygartmedia.com/restoration-seo-competitive-tower/”
}
}