Tygart Media

Tag: AI Strategy

  • Proposal & Scope of Work Builder — Claude AI Skill for Service Businesses

    Proposal & Scope of Work Builder — Claude AI Skill for Service Businesses

    Describe the engagement. Get a professional proposal and scope of work in under ten minutes.

    Who This Is For

    Built for consultants, agencies, freelancers, and service businesses who spend hours writing proposals that should take minutes — and lose deals while their proposal is still being drafted.

    The Problem

    Speed matters in proposal writing. The business that responds with a professional, complete proposal within 24 hours of a conversation has a material advantage over the one that takes a week. Most service businesses take a week because writing proposals is slow, tedious work that requires assembling the same components in slightly different form for every engagement. This skill makes it fast.

    What It Does

    • Executive summary: frames the client’s problem and your solution in the language that wins deals
    • Detailed scope of work: included deliverables, excluded deliverables, and assumptions — the clarity that prevents disputes later
    • Timeline with milestones and key dependencies
    • Investment summary with payment schedule options
    • Terms and conditions framework covering intellectual property, revisions, and termination
    • Professional cover letter you can personalize before sending

    What You Get

    The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

    Proposal & Scope of Work Builder — Claude AI Skill for Service Businesses

    $47

    Delivered to your inbox within 24 hours — skill file, prompt library, and setup guide

    Buy Now →

    Secure checkout via Square — all major cards accepted

    Want a custom version built specifically for your business? Email will@tygartmedia.com

    Frequently Asked Questions

    Does the skill write the proposal in my voice?

    The output is professional and neutral by default. For a version tuned to your specific voice and positioning, consider The Fitting — the overnight Claude deployment service — which includes voice calibration as part of the setup.

    Can I use this for different engagement types?

    Yes — the skill adapts to the engagement you describe. Fixed-price projects, retainers, hourly engagements, and hybrid models all produce different scope and investment structures.

    How long does a complete proposal take to generate?

    Under ten minutes for a typical engagement. The skill asks clarifying questions for anything that is ambiguous, then generates all six sections in one output.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

    Does this require a paid Claude subscription?

    A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

    Can I get a custom version built for my specific business?

    Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

  • Weekly Business Review Builder — Claude AI Skill for Business Owners

    Weekly Business Review Builder — Claude AI Skill for Business Owners

    Your numbers, your wins, your priorities — formatted for a 15-minute CEO review every week.

    Who This Is For

    Built for business owners and operators who want to run a structured weekly review but keep skipping it because assembling the inputs takes longer than the review itself.

    The Problem

    The weekly business review is one of the highest-leverage operating habits a business owner can build. Fifteen minutes with the right data tells you whether you are on track, what is blocked, what decisions need to be made, and what matters most this week. The problem is that most owners skip it because pulling together the numbers, the wins, the issues, and the priorities from wherever they live is itself a 30-minute task. This skill makes it a two-minute input.

    What It Does

    • Weekly revenue and pipeline summary — actual vs. target, current vs. prior period
    • Top wins and completed deliverables — what got done and what it means
    • Open issues and blockers with owner and status — nothing falls through
    • Key decisions needed this week — surfaces them explicitly so they get made
    • Priorities for the coming week, ranked by impact
    • Team pulse check summary — a lightweight read on how the team is doing

    What You Get

    The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

    Weekly Business Review Builder — Claude AI Skill for Business Owners

    $47

    Delivered to your inbox within 24 hours — skill file, prompt library, and setup guide

    Buy Now →

    Secure checkout via Square — all major cards accepted

    Want a custom version built specifically for your business? Email will@tygartmedia.com

    Frequently Asked Questions

    What inputs do I need to provide?

    Whatever you have — revenue numbers, a list of wins, a brain dump of issues, your priorities. The skill accepts messy input and formats it into a clean review document. The input template guides you through what to include.

    How long does the review document take to generate?

    Under five minutes once you have your weekly inputs. The skill formats and organizes. You review and decide.

    Can I share the review document with my team?

    Yes. The output is a clean document you can copy into Notion, email, or share in Slack. Several owners use it as their weekly team standup agenda.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

    Does this require a paid Claude subscription?

    A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

    Can I get a custom version built for my specific business?

    Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

  • Client Onboarding Generator — Claude AI Skill for Service Businesses

    Client Onboarding Generator — Claude AI Skill for Service Businesses

    Notes from the intake call in. Complete client onboarding package out.

    Who This Is For

    Built for consultants, agencies, and service business owners who want every new client to feel like they hired a firm three times their size — starting from the first document they receive.

    The Problem

    Client onboarding is a first impression that most service businesses give too little attention. The engagement is sold. The contract is signed. And then the client waits — sometimes days — for documentation that tells them what happens next, who to contact, what to expect, and when. That wait erodes confidence. A professional, complete onboarding package delivered within hours of signing tells a different story about how you operate.

    What It Does

    • Welcome letter personalized to the client, the engagement, and the first milestone
    • Project brief: scope, goals, success metrics, and how you will measure them
    • Communication preferences document: primary channels, expected response times, escalation path
    • Key contacts and responsibilities matrix — who owns what on both sides
    • Deliverables list with timeline and owner assigned
    • Client first-week checklist: what you need from them and when

    What You Get

    The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

    Client Onboarding Generator — Claude AI Skill for Service Businesses

    $47

    Delivered to your inbox within 24 hours — skill file, prompt library, and setup guide

    Buy Now →

    Secure checkout via Square — all major cards accepted

    Want a custom version built specifically for your business? Email will@tygartmedia.com

    Frequently Asked Questions

    Can I use this for different types of service engagements?

    Yes — the skill adapts the onboarding package to whatever engagement type you describe. A retainer engagement gets different documentation than a project-based one.

    How long does it take to generate a complete onboarding package?

    Under ten minutes from intake notes to complete package. The skill asks a few clarifying questions if needed, then generates all six documents in one output.

    Can I white-label this for client delivery?

    Yes. The output is yours to use however you like. Add your letterhead, your brand, your signature. The content is generated for your specific engagement.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

    Does this require a paid Claude subscription?

    A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

    Can I get a custom version built for my specific business?

    Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

  • Is Your Site AI-Ready? Self-Assessment — 47-Point Checklist

    Is Your Site AI-Ready? Self-Assessment — 47-Point Checklist

    Find out exactly what is keeping your website invisible to AI systems — and what to fix first.

    The Shift That Changed Everything

    For two decades, ranking on Google was the game. Then something changed. ChatGPT, Perplexity, Google AI Overviews, and a dozen other AI-powered platforms became the first place an increasingly large share of buyers go when they are researching. These systems do not rank your website. They either cite it or they do not. And whether they cite it depends on signals that are completely different from traditional SEO.

    Most websites — including most professionally built ones — are invisible to these systems. Not because the content is bad, but because the structure is wrong. Missing schema. No entity architecture. Content formatted for humans but not for machines. No speakable blocks. No LLMS.txt signal. Problems that take hours to fix once you know what they are, but that are completely invisible until someone shows you the checklist.

    This is that checklist.

    What’s Inside

    • 47 checkpoints organized across 5 categories: schema markup, entity structure, content format, technical signals, and GEO optimization
    • Scoring guide: calculate your AI readiness score and see what tier your site is in
    • Priority fix matrix: each gap ranked by how much it hurts you and how fast it is to fix — so you know where to start
    • Plain-language explanations for every checkpoint — no jargon, no assumed technical knowledge
    • Delivered as a Notion workspace you can run against any site, any time, and save your results

    Who This Is For

    Business owners who have heard about AI search and want to know where they actually stand. Marketing managers who need a structured framework for evaluating and improving AI visibility. WordPress site owners who want to understand what the SEO plugins are not covering. Anyone who has wondered why their site does not show up when people ask AI assistants about their category.

    What Happens After

    The self-assessment tells you what to fix. If you want help fixing it, every item on the checklist maps to a service we offer — from the $29 WordPress Schema Starter to a full SiteBoost engagement. But the checklist is genuinely useful on its own. Most of the fixes are things any site owner can implement with basic WordPress access and thirty minutes.

    Frequently Asked Questions

    Does this require technical knowledge?

    No. Every checkpoint has a plain-language explanation. The scoring guide tells you whether each item is a DIY fix, a developer task, or something you can handle with a plugin. You do not need to know what schema markup is before you start — you will understand it by the time you finish the first section.

    How long does it take to run?

    About 90 minutes for a thorough first pass on a site you know well. Faster if you are already familiar with your site’s technical setup. The Notion format lets you save your work and return to it.

    Does this work for sites that aren’t on WordPress?

    Yes. Most checkpoints are platform-agnostic. A few reference WordPress-specific tools but note alternatives for other platforms.

    Is Your Site AI-Ready? Self-Assessment

    $19

    Delivered to your inbox within 24 hours — no shipping, no waiting

    Buy Now →

    Secure checkout via Square — all major cards accepted

  • The Fitting — Your Claude, Deployed Overnight

    The Fitting — Your Claude, Deployed Overnight

    Anthropic ships Claude. We ship your Claude.

    The Problem With Off-the-Shelf Claude

    You bought Claude. Maybe Claude Max. Maybe a Team account. You have used it a few times and gotten results ranging from impressive to generic. The thing is — Claude does not know you. It does not know your industry, your workflows, your customers, your voice, your tools, or your business. It is a suit off the rack. Brilliant fabric, wrong fit.

    The companies getting extraordinary results from Claude did not just buy a subscription. They built infrastructure around it: custom skills for their specific workflows, a Notion workspace structured so Claude can read and act on it, connectors wired to the tools they already use, and a prompt library that reflects how they actually think. That infrastructure is what makes Claude a genuine operational lever instead of an impressive toy.

    Building that infrastructure takes weeks if you do it yourself. We deliver it overnight.

    What Happens

    You email us. We schedule a 60-minute discovery call — same day if you want it. On that call we learn your business: what you do, how you do it, what tools you use, what your best work looks like, and where the friction is. That night we go into the factory and build.

    By 9am the next morning you have a deployment waiting in your inbox with a Loom walkthrough showing you exactly what was built and how to use it. Everything is yours. No subscription to us. No ongoing fees unless you want them.

    What Ships

    • Custom Claude skills built for your specific workflows — the work you actually do, not generic prompts
    • Notion Second Brain configured for your business: your projects, your clients, your content, your knowledge — structured so Claude can read and act on it
    • Wired connectors where applicable: WordPress, Metricool, Google Calendar, Gmail, Google Drive — whatever makes sense for your stack
    • Prompt library in your voice — 20 to 50 prompts calibrated to how you think and what you produce
    • One to two Books for Bots seeds — we extract and encode the most important operational knowledge from the discovery call
    • Loom walkthrough of everything that was built and how to use it

    Pricing

    Starting at $1,500. Scope varies based on tool complexity and number of connectors. We quote within an hour of your intake email. No surprises.

    Who This Is For

    Business owners, operators, and teams who have Claude and are not getting full value from it. People who want to move fast and would rather pay to have it done right than spend weeks figuring it out themselves. Restoration companies, professional service firms, agencies, consultants, local businesses — anyone who does real work and wants AI that knows how to help with it specifically.

    The Overnight Promise

    Order by 9pm PT. Delivered by 9am PT. We can make this promise because the factory already exists — the skills infrastructure, the Notion architecture, the connector templates, the prompt calibration process. We are not building from scratch every time. We are fitting something that already works to someone new. That is what makes it deliverable overnight.

    Order by 9pm PT. Delivered by 9am PT.

    Tell us what you do, what tools you use, and what you wish Claude could help you with. We scope it and quote it within the hour.

    will@tygartmedia.com

    Email only. No forms, no Calendly, no commitment.

    Frequently Asked Questions

    How is this delivered?

    Within 24 hours of purchase. You will receive the files directly via email from will@tygartmedia.com.

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

  • Books for Bots — The Complete GA4 Intelligence Series

    Books for Bots — The Complete GA4 Intelligence Series

    TYGART MEDIA

    Books for Bots

    Six GA4 intelligence kits built around Claude-in-Chrome. Each extracts a different layer of behavioral data from your Google Analytics property using query architectures developed on live sites.

    6
    Kits in series
    70+
    Copy-paste queries
    Free
    Tool required

    What you need: Claude-in-Chrome (free from Anthropic) and Editor or Analyst access to a GA4 property with Analytics Advisor enabled. No SQL, no BigQuery, no data analyst.

    The Complete Series

    GA4 AI Referral Audit Kit

    BOOK 01

    GA4 AI Referral Audit Kit

    Which AI sends you traffic, to which pages, and how engaged those users actually are. 4 sessions, 26 queries, content variant framework included.

    $27 PDF DownloadVIEW KIT
    GA4 Time Intelligence Kit

    BOOK 02

    GA4 Time Intelligence Kit

    When your best traffic arrives. Peak windows by day and hour, dead zones, and the hidden late-night audience averaging 15 minutes on page.

    $27 PDF DownloadVIEW KIT
    GA4 Exit Intelligence Kit

    BOOK 03

    GA4 Exit Intelligence Kit

    Distinguish satisfied exits from abandoned ones. Dead-end page audit and an Advisor-generated internal link opportunity map.

    $27 PDF DownloadVIEW KIT
    GA4 Referral Quality Audit

    BOOK 04

    GA4 Referral Quality Audit

    Rank referral sources by quality not volume. Find the hidden gem sending 8 sessions at 74% engagement that you have been ignoring.

    $27 PDF DownloadVIEW KIT
    GA4 New vs Returning Kit

    BOOK 05

    GA4 New vs Returning Kit

    What brings people back. Identify your loyalty anchor pages, best retention channel, and returning user retention baseline.

    $27 PDF DownloadVIEW KIT
    GA4 Search Intent Alignment Kit

    BOOK 06

    GA4 Search Intent Alignment Kit

    Surface intent mismatch. Extract internal search gaps and get a baseline alignment score to track quarterly.

    $27 PDF DownloadVIEW KIT

    BUNDLE

    The Complete Books for Bots Library

    All six kits. AI referral, time, exit, referral quality, loyalty, and intent alignment.

    $162 separately$97

    Save $65 — all six PDFs instant download

    COMING SOON

    Developed on live GA4 properties. April 2026.
    Read the methodology story

  • AI Prompt Library for Service Businesses — 100 Tested Prompts

    AI Prompt Library for Service Businesses — 100 Tested Prompts

    100 prompts that actually work. Organized so you can find what you need in 30 seconds.

    Who This Is For

    Built for service business owners and operators who are using AI occasionally but getting inconsistent results — sometimes great, sometimes useless — and want a reliable library of prompts that produce good output the first time.

    The Problem

    Prompting AI is a skill, and most people are learning it one bad output at a time. The difference between a prompt that produces something usable and one that produces generic filler is usually the framing — how you give context, what format you ask for, what constraints you set. This library is the shortcut. Every prompt has already been tested, refined, and confirmed to produce useful output for the situation it is built for.

    What You Get

    • 20 sales and business development prompts: proposals, follow-up sequences, objection handling scripts, cold outreach
    • 20 marketing and content prompts: blog post frameworks, social captions, email sequences, ad copy
    • 20 operations prompts: SOP drafting, meeting summaries, process documentation, hiring templates
    • 20 client communication prompts: onboarding emails, project update messages, difficult conversation scripts
    • 20 research and analysis prompts: competitor analysis, market research, summarization, decision frameworks
    • Delivered as a searchable Notion database plus a plain text file — use however you like

    AI Prompt Library — 100 Tested Prompts

    $27

    Delivered to your inbox within 24 hours — no shipping, no waiting

    Buy Now →

    Secure checkout via Square — all major cards accepted

    Frequently Asked Questions

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. You will receive a download link for the ZIP file and/or Notion duplicate link immediately.

    Do I need any special software?

    Works with any modern AI assistant including Claude, ChatGPT, and Gemini. A free Notion account is recommended for the database format.

    Can I customize this for my specific business?

    Yes — that is the point. Everything is built to be edited. Swap in your company name, add your specific workflows, remove anything that does not apply. It is a starting point, not a locked template.

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

  • SiteBoost for Fractional CMO Services and Independent Marketing Leadership

    SiteBoost for Fractional CMO Services and Independent Marketing Leadership

    What SiteBoost for Fractional CMO Practices Is: A structured SEO and content program for fractional CMOs and independent marketing leadership consultants who need to be found by the founders and CEOs searching for senior marketing strategy — not just another marketing agency. We build content around the searches growth-stage companies use at the exact moment they realize they need strategic marketing leadership but cannot yet justify a full-time CMO hire.

    The Search Opportunity for Fractional Marketing Leadership

    The fractional executive market has expanded significantly, and the CMO category is no exception. Growth-stage companies — particularly in B2B SaaS, professional services, and technology — have a well-documented marketing leadership gap between what a junior marketing manager can execute and what a full-time CMO would cost. The fractional CMO fills that gap. The problem is that most fractional CMOs have no content program that helps those companies find them.

    The searches that signal real buying intent in this category are highly specific. A CEO who searches “fractional CMO for B2B SaaS” or “how much does a fractional CMO cost” or “part-time CMO for Series A startup” is not browsing. They are in evaluation mode with a real need and a budget. Most fractional CMO websites cannot be found for those searches.

    The competitive gap: The fractional CMO category has grown substantially in demand but almost no players have built serious SEO infrastructure. The same dynamic that exists in fractional CFO applies here — enormous market growth, near-zero content investment from practitioners, and a buyer who researches extensively before making contact. The content program you build now captures demand that has no incumbent to compete with.

    What Companies Searching for Fractional CMOs Actually Type

    • “Fractional CMO for B2B SaaS” — the most specific and most qualified search in the category
    • “When to hire a CMO vs fractional CMO” — comparison search from a CEO in active evaluation
    • “Fractional CMO cost” or “fractional CMO pricing” — budget-qualification search with high intent
    • “Part-time CMO services” — alternative phrasing with the same intent
    • “How to build a marketing strategy for startup” — awareness-stage search that becomes a CMO client
    • “Go-to-market strategy consultant” — adjacent search for the same buyer type
    • “Fractional CMO for professional services firm” — sector-specific qualification

    What We Build for Fractional CMO Practices

    • Industry vertical pages — Dedicated pages for each vertical you serve: B2B SaaS, professional services, fintech, healthcare, manufacturing, e-commerce — each demonstrating sector-specific marketing fluency and targeting vertical-specific searches
    • Company stage content — Content calibrated to the growth stages where fractional CMO engagement is most valuable: seed to Series A, Series B to growth, PE-backed scale-up, professional services expansion
    • Comparison and pricing content — Transparent content about how fractional CMO engagements work, what they cost, how they differ from agencies and full-time hires — the content that captures the CEO doing serious research
    • GEO visibility for AI search — Structured so that when a CEO asks an AI assistant about fractional CMO options for their specific industry and stage, your practice is named
    • Methodology content — Content that names and explains your specific marketing leadership approach — not generic strategy language, but the actual frameworks that define how you work

    The Comparison

    Dimension Typical Fractional CMO Website SiteBoost for Fractional CMO
    Search visibility Own name, generic “marketing consultant” Vertical + stage + intent-specific searches that buyers actually use
    Buyer funnel coverage Ready-to-hire only Awareness → comparison → evaluation content at every stage
    Vertical differentiation Generic marketing expertise Industry-specific pages that qualify the right clients before first contact
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Pipeline diversification Network and referral only Organic search as a parallel channel that runs between engagements

    Who This Is For

    Independent fractional CMOs who get every engagement through network referrals but want an inbound channel that works between projects. Fractional CMO practices with two to five practitioners who serve a specific company tier or industry and want to own the search results for that niche. Former CMOs who have launched fractional practices and need a digital presence that reflects their experience. Marketing consultants who have evolved from project work to fractional leadership and need content that positions that transition clearly.

    Ready to talk about your practice?

    Tell us the industries you serve, the company stages you work with, and what your current client acquisition looks like. We will give you a straight read on the search opportunity.

    will@tygartmedia.com

    Frequently Asked Questions

    Is the fractional CMO SEO market competitive?

    The demand side has grown substantially — search interest in fractional CMO services has risen sharply over the past three years. The supply side has not invested in content to match. Most fractional CMO websites have minimal organic keyword presence. The competitive gap between demand growth and content investment is the opportunity.

    Does this work for a solo fractional CMO or only for practices with multiple people?

    Solo practitioners often see the best results. A solo fractional CMO with a defined vertical focus and a well-built content program can generate more qualified inbound inquiries than a larger but unfocused practice. The key is specificity — the more precisely you have defined who you serve, the more precisely the content can target the searches that buyer uses.

    What makes fractional CMO content different from regular marketing agency content?

    The buyer is fundamentally different. A company hiring a fractional CMO is looking for a strategic peer, not a service vendor. The content needs to demonstrate executive-level thinking — market positioning, go-to-market architecture, revenue growth frameworks — not tactical marketing deliverables. We write at the level of the buyer’s own sophistication.

  • SiteBoost for Independent Management Consultants and Boutique Consulting Firms

    SiteBoost for Independent Management Consultants and Boutique Consulting Firms

    What SiteBoost for Management Consultants Is: A structured SEO and thought leadership content program for independent consultants and boutique firms who compete on expertise but do not show up when their ideal clients are searching for it. We build the content architecture that makes your specific methodology, sector knowledge, and problem-solving approach findable — by the client who has the exact problem you solve best.

    The Consulting Firm Content Problem

    The large consulting firms — McKinsey, BCG, Bain — have invested in content for decades. BCG ranks for 157,000 organic keywords generating over $1.3 million in monthly search value. FTI Consulting ranks for 48,800 keywords at $457,000 per month. These firms built content programs because content builds authority, and authority builds pipeline.

    The independent consultant and the boutique firm have the opposite problem. They often have deeper expertise in a specific domain than any generalist firm could deploy — but zero content infrastructure. They rank for their own name and nothing else. The client with the exact problem they solve best cannot find them because they have published nothing that demonstrates they can solve it.

    The mid-market consulting search gap: AlixPartners — a respected mid-market consulting firm — ranks for 8,234 organic keywords at $68,510 monthly SEO value. Independent consultants and boutique firms in the same competitive tier typically rank for fewer than 200 keywords. The gap between what the large firms have built and what the boutique tier has built is the opportunity.

    How Consulting Clients Actually Search

    The executive who is looking for consulting help searches for the problem, not the firm. The searches that produce engaged consulting clients include:

    • “Operations improvement manufacturing consulting” — problem-specific, sector-qualified
    • “Change management consultant healthcare” — methodology + vertical combination
    • “How to improve EBITDA margins” — educational search that becomes a consulting inquiry
    • “Digital transformation consulting for mid-market companies” — size-qualified
    • “Organizational design consultant” — functional specialty search
    • “Supply chain consulting firm” — category search with real procurement intent

    What We Build for Consulting Firms

    • Methodology and framework content — Content that names and explains your specific approach — not generic consulting language, but the actual frameworks and processes that define how you work and why they produce better outcomes
    • Problem-specific pillar pages — Deep content around the specific business problems you solve: operational efficiency, revenue growth, organizational design, digital transformation, cost reduction — each targeting the searches clients use when facing those problems
    • Industry vertical authority — Sector-specific content that demonstrates genuine knowledge of the industries you serve, not generic consulting platitudes applied to a new logo
    • GEO visibility for AI-assisted research — Structured so that when a COO or CFO asks an AI assistant which consulting firms specialize in a specific problem or sector, your firm is named
    • Thought leadership architecture — Published perspectives that position your principals as genuine category experts — the kind of content that gets cited, shared, and remembered

    The Comparison

    Dimension Typical Boutique Consultant SiteBoost for Consulting Firms
    Search presence Own name only, under 200 keywords Problem + methodology + sector content that earns qualified searches
    Content depth Services page and bio Framework explainers, problem-specific guides, industry perspective
    vs. large firms Invisible in category searches Dominant in specific problem and sector searches the generalists ignore
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Business development Conference and referral only Organic search as a parallel inbound channel that compounds over time

    Who This Is For

    Independent consultants with a specific methodology or sector focus who have no content presence. Boutique consulting firms with two to fifteen practitioners who compete on expertise but lose visibility to generalist firms with larger marketing budgets. Former Big Four or MBB partners who have launched independent practices and need to build a digital presence that reflects their experience. Specialty consultants — operational excellence, revenue growth, organizational design — who dominate specific problem types and want the searches for those problems to find them.

    Ready to talk about your practice?

    Tell us your methodology, the problems you solve best, and the industries you focus on. We will show you what the search opportunity looks like for your specific positioning.

    will@tygartmedia.com

    Frequently Asked Questions

    Can an independent consultant compete with McKinsey in search results?

    Not for “management consulting” — and that is not the point. An independent consultant who owns the search results for “operational efficiency consulting food and beverage” or “change management consultant for PE portcos” is not competing with McKinsey for that search. Those are entirely different queries. The boutique wins by being the most visible expert for a specific problem in a specific context. That is a category where there is almost no content competition today.

    How do you write consulting content without giving away the methodology?

    The goal is not to publish your proprietary frameworks in full. It is to publish enough to demonstrate that you have a serious approach — the kind of content that signals expertise without being a free consulting engagement. We write at the level of a good HBR article, not a client deliverable.

    Does this work for a solo consultant or only for firms?

    It works best for solos who have a specific positioning. A solo consultant with a defined methodology, a clear sector focus, and a well-built content program often outranks a larger generalist firm for the searches that matter to their practice. Specificity is the advantage.

  • SiteBoost for Corporate and Business Transaction Attorneys

    SiteBoost for Corporate and Business Transaction Attorneys

    What SiteBoost for Corporate Attorneys Is: A structured SEO and content program for business transaction attorneys and boutique corporate law practices that need to be found by founders, executives, and business owners who are researching legal options before they are ready to pick up the phone. We build content that demonstrates genuine command of the subject matter, earns visibility for the high-intent searches your best clients use, and structures your practice so AI platforms cite it when executives are deciding who to call first.

    Why Corporate Law Practices Lose the Search

    Business law searches carry some of the highest CPCs in any professional services category — because the client at the other end of a “startup equity compensation attorney” or “commercial real estate transaction lawyer” search represents substantial lifetime value. Yet most boutique corporate practices have almost no content infrastructure.

    Cooley ranks for 47,270 organic keywords and $254,500 in monthly search value. It does not get there by being a better law firm than every competitor — it gets there by having published more useful legal content over more years. The boutique corporate attorney who serves founders, PE-backed companies, and mid-market businesses often has deeper practical expertise than a large firm associate. But they are invisible because they have published nothing.

    The corporate law search reality: The clients who find attorneys through search are often the highest-quality clients — they are doing research, not just calling the first name their colleague mentioned. The founder who searches “how does a Series A term sheet work” or “what is a drag-along provision” before hiring counsel is a more prepared, more engaged client than one who was handed a referral. Content earns those clients.

    What Business Clients Actually Search For

    • “Startup attorney equity compensation” — founder searching for specific transaction expertise
    • “Business purchase agreement attorney” — buyer or seller with an active transaction
    • “How does an asset sale vs stock sale work” — educational search that becomes a client relationship
    • “Commercial contract lawyer small business” — local search with real intent
    • “Shareholder agreement attorney” — specific document need with clear hire intent
    • “LLC operating agreement attorney” — high-volume, high-conversion search
    • “What is a representations and warranties insurance” — sophisticated buyer in an active deal

    What We Build for Corporate Law Practices

    • Transaction type content — Deep explainers for the transaction types you handle: M&A, equity raises, commercial agreements, business formation, employment agreements — each targeting the searches clients use when facing those transactions
    • Educational client content — Content that answers what your clients are actually Googling before they call: how specific legal structures work, what documents they need, what the process looks like, what questions to ask any attorney they interview
    • Practice area entity optimization — Named legal entities and concepts — Reg D, SAFE agreements, Section 409A, operating agreements — that signal depth of expertise to search engines and AI systems
    • GEO visibility for AI-assisted research — Structured so that when a founder or executive asks an AI assistant about attorneys specializing in a specific transaction type, your practice is named
    • Industry and client type pages — Sector-specific pages for the client types you serve: startups, PE-backed companies, family businesses, real estate investors — each with the vocabulary and concern-set of that client

    The Comparison

    Dimension Typical Boutique Corporate Practice SiteBoost for Corporate Attorneys
    Search presence Own firm name, minimal other rankings Transaction type + practice area + client type searches
    Content depth Practice area list Transaction explainers, process guides, document-specific content
    Client quality from search Not a channel Research-mode clients with real intent — often the best clients
    AI search visibility Not considered GEO optimization for ChatGPT, Perplexity, Google AI Overviews
    Compliance handling Avoided entirely Educational framing that informs without creating legal relationships

    Who This Is For

    Boutique corporate practices with two to twenty attorneys who serve founders, growth companies, and mid-market businesses. Solo business attorneys who built their practice through referrals and want an organic search channel that reflects their expertise. Transaction attorneys with specific deal-type specializations — startup equity, commercial real estate, M&A, employment — who are invisible for the searches buyers of those services use. Corporate practices expanding into new markets or client segments who need content that establishes credibility in that new context.

    Ready to talk about your practice?

    Tell us your transaction focus, the clients you serve best, and what your current referral and digital presence looks like. We will give you an honest assessment of the search opportunity.

    will@tygartmedia.com

    Frequently Asked Questions

    How do you handle legal advertising compliance in the content?

    We write educational content that informs readers about legal concepts, processes, and considerations — not content that creates attorney-client relationships or makes specific legal promises. All content includes appropriate disclaimers and goes through attorney review before it publishes. We have experience in compliance-sensitive content verticals and understand where the lines are.

    Will educational legal content give too much away for free?

    The client who finds you because you explained how a drag-along provision works is not going to represent themselves in a transaction. They are going to call the attorney who demonstrated they understood the concept well enough to explain it clearly. Educational content does not replace the attorney — it demonstrates why the attorney is necessary.

    What is GEO optimization for a law practice?

    When a founder asks an AI assistant about attorneys who specialize in startup equity compensation or Series A transaction documentation, your practice needs to be named. GEO structures your content so AI systems have enough context to cite you as a credible source when those queries happen. Those are the highest-quality inbound moments in legal client acquisition — a recommendation from an AI assistant before the first human conversation.