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  • Business Continuity Plan (BCP) Template

    Business Continuity Plan (BCP) Template

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    Direct Answer / Product Definition

    The Business Continuity Plan (BCP) Template by Tygart Media is an eleven-section continuity framework for restoration contractors and property managers, mapping FEMA essential functions, ISO 22301 RTO/RPO targets, and Code Red ACT. Will Tygart documents the full DIY method on this page; the $29 Square product delivers a pre-wired Notion workspace (plan page plus five databases) by email within 24 hours of checkout.

    Business Continuity Plan (BCP) Template

    $29

    Notion workspace delivered by email within 24 hours after Square checkout.

    Buy on Square — $29 →

    Secure checkout via Square — all major cards accepted

    Tygart Media publishes this method so restoration shops and property managers can build a real Business Continuity Plan without a consultant. Copy the eleven sections into a spreadsheet or Notion. The $29 Buy on Square option is Will Tygart’s packaged Notion duplicate: the plan page plus five databases already wired, delivered by email within 24 hours after checkout.

    This walks a property manager, a restoration company, or any shop that needs a living plan (not a binder on a shelf) through the same structure. Fill the fields. Practice the tree. Update it every six months.

    DIY Spreadsheet vs $29 Notion Workspace

    Option Price Deliverable Best For
    Copy from this page $0 Eleven-section method + field lists (RTO 0–4h through 7+ days) First tabletop before spend
    BCP Template (this product) $29 Notion plan + 5 linked databases Ops leads who want structure day one
    Complete Restoration Operations Kit $97 Job, claims, and KPI Notion ops stack Shops running daily mitigation + rebuild

    What a good BCP actually is

    Five steps: risks, roles, comms, vendors, drill for a restoration BCP
    A good BCP is practiced — not laminated and forgotten.

    It is not about the document. It is about the capability. A plan in a drawer is worthless. A plan your team has practiced, your vendors know about, and you update on a review cycle is the difference between a company that keeps running and one that does not.

    Three frames sit under this template:

    • FEMA: essential functions must still get done during any disruption.
    • ISO 22301: deliver services inside acceptable timeframes.
    • Code Red ACT: Assessment, Communication, Training.

    This template combines those into something you can build and maintain yourself. Restoration ERP-style cloud BCP tools exist if you need branded mobile apps and automated SMS. This is the planning foundation: the thinking, the structure, the documentation. That is the part that matters most, and you can customize it.

    Start with the plan header

    Write these six fields on page one. Do it today.

    • Plan Owner: a named person, not “the office.”
    • Organization: legal name people will see on the copy.
    • Last Updated: today’s date.
    • Next Review Date: six months from now.
    • Plan Version: start at 1.0.
    • Distribution: who gets a copy (owner, ops, office, key vendors).

    Build it in this order

    Restoration SOP clipboard with checklist, moisture meter, and gloves on a jobsite table
    Build it in order — functions, risks, tree, vendors, drill.

    Eleven sections. Do them in sequence. Each one is a how-to, not an essay.

    1. Business Impact Analysis (BIA). Identify the functions that matter most and how long you can survive without them.
    2. Risk Assessment. What threats exist, how likely, how severe.
    3. Critical Functions and Recovery Objectives. RTO and RPO for every essential function.
    4. Emergency Contact and Communication Tree. Who to call, in what order, through what channels.
    5. Incident Response Procedures. Step-by-step for the first 24–72 hours.
    6. Recovery Strategies. How to restore each critical function.
    7. Facility and Infrastructure. Building systems, utility shutoffs, alternate locations.
    8. Vendor and Contractor Directory. Pre-qualified emergency vendors with contracts on file.
    9. IT and Data Recovery. Backups, cloud access, cybersecurity incident response.
    10. Training and Exercise Log. Tabletop exercises, drills, lessons learned.
    11. Plan Maintenance and Review. Keep the plan alive.

    How to fill Critical Business Functions

    Make one row per function. Restoration shops usually start with dispatch / first notice, mitigation crews, equipment, claims / documentation, billing, and payroll. Use the real names you use in the shop.

    For each function, fill:

    • Function Name
    • Department. Operations, Finance / Accounting, Sales / Business Dev, IT / Technology, HR / People, Legal / Compliance, Customer Service, Facilities, or Executive
    • Owner: person responsible in a crisis
    • Alternate: backup if the owner is unavailable
    • Priority. P1 Mission Critical, P2 Essential, P3 Important, P4 Deferrable
    • RTO (Recovery Time Objective, max acceptable downtime). 0–4 hours, 4–12 hours, 12–24 hours, 1–3 days, 3–7 days, or 7+ days
    • RPO (Recovery Point Objective, max acceptable data loss). Zero data loss, 1 hour, 4 hours, 24 hours, or 7 days
    • Impact if Down: what actually happens if this stops
    • Revenue Impact. Direct revenue loss, Delayed revenue, Indirect cost increase, Reputational, or Minimal
    • Dependencies: systems, people, vendors this function needs
    • Systems Required: software, hardware, access
    • Recovery Strategy: how you restore it
    • Last Tested and Notes

    If you cannot name an Alternate, that function is a single point of failure. Write that down. Fix it in the recovery strategy, not later.

    How to fill Risk Assessment

    One row per threat. Categories in the template: Natural Disaster, Fire, Water / Flood, Cybersecurity, Pandemic / Health, Utility Failure, Supply Chain, Key Person Loss, Legal / Regulatory, Civil Unrest, Infrastructure Failure, Other.

    For each threat, fill:

    • Threat / Risk: a specific sentence, not “weather”
    • Likelihood. Almost Certain, Likely, Possible, Unlikely, Rare
    • Impact Severity. Catastrophic, Major, Moderate, Minor, Negligible
    • Risk Score. Critical, High, Medium, Low (your call from likelihood × severity)
    • Affected Functions: which rows from the functions table this hits
    • Current Mitigation: what you already have
    • Additional Mitigation Needed: the gap
    • Insurance Coverage. Fully Covered, Partially Covered, Not Covered, Unknown
    • Owner, Last Reviewed, Notes

    Start with the threats you have already lived: a freeze, a key tech leaving, a software outage, a shop fire, a Category 3 loss at your own building. Then add the ones you have not lived yet.

    How to fill the Communication Tree

    One row per person. Call Order 1 is the first call. If you cannot reach them, you call their Backup Person.

    Fields:

    • Name, Role (Plan Owner, Executive Team, Department Head, Team Lead, Key Employee, Board / Ownership, or External: Legal, Insurance, IT, Restoration, Government, Media)
    • Phone – Primary and Phone – Alternate
    • Email, Location
    • Call Order (number)
    • Backup Person
    • Responsibilities in Crisis
    • Can Authorize Spending (yes/no)
    • Can Speak to Media (yes/no)

    Print a copy. Put one in the go-bag and one at the shop. A tree that only lives in a laptop fails when the laptop is in a flooded office.

    How to fill the Vendor Directory

    Pre-qualify before you need them. Categories in the template: Restoration / Mitigation, General Contractor, Plumbing, Electrical, HVAC, Roofing, IT / Cybersecurity, Data Recovery, Security / Guard, Cleaning / Janitorial, Temporary Staffing, Equipment Rental, Document Recovery, Environmental / Hazmat, Legal, Insurance Adjuster, Other.

    For each vendor: name, contact, phone, email, service area, 24/7 available, response time (Under 1 hour through Next day, or Unknown), contract on file, contract expiry, rate notes, rating (Excellent through Do Not Use), last used, notes.

    If Contract on File is no, that is this week’s homework, not a crisis-day task.

    How to run a tabletop (Training & Exercise Log)

    Restoration technicians training in a shop bay with equipment demo and whiteboard
    Tabletop drill: the log proves you trained, not just wrote.

    A BCP you have never practiced is a draft. Log every exercise.

    • Exercise Name, Date, Duration, Facilitator, Participants
    • Type. Tabletop Exercise, Walk-Through, Functional Drill, Full-Scale Exercise, Training Session, or After-Action Review
    • Scenario: the disaster you simulated
    • Key Findings: what worked, what failed, what surprised you
    • Action Items: specific improvements
    • Status. Scheduled, Completed, Cancelled, Action Items Open, All Actions Closed
    • Next Exercise Due

    Pick one P1 function and one High risk. Walk the first 24 hours out loud with the people on the tree. Write what broke. Close the action items before the next review date.

    The other sections, short

    • Incident response (first 24–72 hours): who declares the incident, who calls the tree, who talks to staff and customers, who authorizes spend, where you meet if the shop is unusable.
    • Recovery strategies: one paragraph per P1/P2 function. Point at the Alternate, the Systems Required, and the vendor who can stand it up.
    • Facility: shutoff locations, generator, alternate location, key box, who has after-hours access.
    • IT and data: where backups live, who can restore, what happens if email or the CRM is down, how you handle a cyber incident without guessing.
    • Maintenance: review date on the header is a real date. After any real incident or any exercise, bump the version.

    Frequently Asked Questions

    What is the Business Continuity Plan Template by Tygart Media?

    The Business Continuity Plan Template by Tygart Media is an eleven-section BCP framework aligned with FEMA essential functions, ISO 22301 recovery objectives, and Code Red ACT. The $29 Square product delivers a pre-built Notion workspace with five databases; the same method is free to copy from the page.

    Who is this BCP template for?

    Tygart Media built it for property managers, restoration contractors, and SMB operators who need a living plan with RTO and RPO fields, a communication tree, vendor directory, and tabletop exercise log—not a binder on a shelf.

    What is included in the $29 Notion duplicate?

    The $29 checkout includes the plan page plus five Notion databases: Critical Business Functions, Risk Assessment, Emergency Contact and Communication Tree, Vendor and Contractor Directory, and Training and Exercise Log. Tygart Media emails access within 24 hours after Square checkout.

    How often should a BCP be reviewed?

    Tygart Media recommends updating the plan header every six months, running at least one tabletop exercise per review cycle, and bumping the plan version after any real incident or drill.

    If you want the packaged Notion workspace

    You can build every table above in a spreadsheet. Buy Now is the Notion duplicate with the plan page and the five databases already built (Critical Business Functions, Risk Assessment, Emergency Contact & Communication Tree, Vendor & Contractor Directory, Training & Exercise Log). Delivered by email after checkout. Same Square button at the top of this page.

    $29

    Notion plan + 5 databases — email delivery within 24 hours via Square.

    Buy on Square — $29 →

    Related Operations & Systems

    Companion Systems: Commercial Restoration Sales Kit ($47) · Complete Restoration Operations Kit ($97) · Tygart Media Shop.

    Author: Will Tygart, Founder of Tygart Media — continuity and operations systems for property restoration and facility teams.

  • Restoration Leadership Toolkit — Claude Edition

    Restoration Leadership Toolkit — Claude Edition

    Restoration Leadership Toolkit — Claude Edition

    $197

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and do it yourself. Run the interviews. Score your own bench. Write your own 90-day plan to get out of the truck. Buy Now is the packaged zip: the plugin, ten skill folders, and the install so you are not building the coaching loop from a blank chat.

    This is the AI companion to the Restoration Leadership Toolkit. A restoration owner attaches it to their own Claude. restoration-setup interviews them. Then nine leadership skills coach from doer to leader, using their team, their roles, and their pain points.

    What it is

    Three cards for 1-3-1, 5 Ds, and bench building in a leadership toolkit
    Skills that move owners from doer to leader.

    A 9-skill Claude plugin plus a shared setup skill. Install into Claude Code, the Claude Desktop app, or Cowork. Setup writes a company-profile.md. Every leadership skill reads it. If you already ran setup from the Operations Kit, it reuses the same profile. One profile powers both.

    You need any Claude that supports Skills / Plugins.

    The skills

    1. restoration-setup. Say “Set up the kit.” Interview plus customize. Shared with the Ops kit.
    2. delegation-1-3-1. Say “Help me delegate this.” Convert an escalated question into one issue, three options, one recommendation. That is the handoff. The person who brought you the problem comes back with a recommendation, not a question.
    3. owner-bottleneck-assessment. Say “Where am I the bottleneck?” A scored self-assessment. Names the top places the company still depends on you.
    4. succession-5ds-checklist. Say “Am I exposed if something happens to me?” Death, Divorce, Disease, Drugs, Departure. Your exposure, plus what to shore up.
    5. accountability-planner. Say “I have a hard conversation to plan.” Structured plan: the issue, the change, the expectation, the consequence. Outputs a script plus a 30-day follow-up.
    6. leadership-readiness-checklist. Say “Is my team ready to lead?” Assess the current bench. Flag single points of failure.
    7. middle-manager-scorecard. Say “Should I promote this person?” Score a person on 9 traits. Recommendation: promote, develop, or not yet.
    8. owner-dependency-audit. Say “What breaks if I disappear for 30 days?” Dependency audit across functions plus a decision-rights map.
    9. leadership-bench-builder. Say “Build my leadership bench.” Candidates, skill gaps, a 90-day development plan per person.
    10. doer-to-leader-90-day. Say “Give me a 90-day plan to step back.” A personalized 12-week transition plan, week by week.

    How to install it yourself

    Option A: plugin (recommended)

    /plugin marketplace add /path/to/leadership-kit
    /plugin install leadership-kit@profit-detective
    /leadership-kit:restoration-setup

    On Desktop and Cowork, add the plugin from Customize → Plugins instead; the /plugin commands are for Claude Code.

    Option B: personal skills (simplest)

    Copy each folder in skills/ into ~/.claude/skills/ (Windows: C:\Users\<you>\.claude\skills\). Then tell Claude “run restoration setup.”

    First run

    Run restoration-setup. About five minutes on your company and team. It saves company-profile.md. After that, every tool is tailored to your people and how you run jobs.

    Using it

    Just talk.

    • “My ops manager keeps escalating everything to me. Help me delegate it.” → delegation-1-3-1
    • “Score my lead tech for a crew-chief promotion.” → middle-manager-scorecard
    • “What breaks if I take two weeks off?” → owner-dependency-audit
    • “Build me a 90-day plan to get out of the truck.” → doer-to-leader-90-day

    The 1-3-1 handoff, in plain terms

    Three panels showing one problem, three options, one recommendation
    1-3-1: one problem, three options, one recommendation.

    Someone brings you a problem. You do not solve it in the hallway. You send them back to write:

    1. One issue (the actual decision, not the whole week)
    2. Three options they can live with
    3. One recommendation, with why

    You decide. They own the work. That is how you stop being the bottleneck without abandoning the job.

    The 5 Ds, in plain terms

    Five colored panels labeled Do, Delegate, Defer, Delete, Decide
    The 5 Ds — a filter for what lands on the owner.

    Walk your company against Death, Divorce, Disease, Drugs, and Departure. For each, ask what breaks, who has the keys, and what you would shore up this quarter. The skill scores the exposure. You still make the calls.

    What the zip contains

    • .claude-plugin/ (plugin.json + marketplace.json)
    • skills/ (10 folders: setup plus the nine leadership skills)
    • README.md

    The Notion Leadership Toolkit is the fill-in worksheets. These skills run them conversationally. Coaching and operational assistant only. Not legal or HR advice.

    If you want the packaged install

    You can run this method from the outline. Buy Now is the zip delivered by email: plugin files, the ten skills, and setup so you install once and start talking. Same Square button at the top of this page.

    Frequently Asked Questions

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. You will receive your download link — Notion duplicate link, skill file, or both depending on the product.

    Related: Front door: Complete Restoration Operating System ($597). AI ops companion: Restoration Operations Kit — Claude Edition. Stack: The Restoration.

    Related on Tygart Media: Starlink on a water job · S500 in the van · local SEO for restoration.

  • Restoration Operations Kit — Claude Edition

    Restoration Operations Kit — Claude Edition

    Direct Answer / System Definition

    The Restoration Operations Kit — Claude Edition by Tygart Media is an 8-skill specialized AI plugin that transforms Claude into an operational copilot for property restoration contractors. Available for a one-time payment of $197 on Square, the kit automatically customizes Claude to a contractor’s specific shop profile, generating accurate job scopes, dehumidifier sizing calculations, adjuster supplement justifications, and IICRC-compliant standard operating procedures.

    Restoration Operations Kit — Claude Edition

    $197

    All 8 Claude skills + plugin files — delivered digitally via email within 24 hours.

    Buy on Square — $197 →

    Secure checkout via Square — all major cards accepted

    Developed by Will Tygart and the Tygart Media team, this is the AI operational companion to the Complete Restoration Operations Kit. A restoration owner attaches it to their own Claude instance. It interviews the owner, writes a tailored company-profile.md, and makes every subsequent prompt speak your shop’s exact voice, pricing rules, and crew standards.

    Overview: What the Claude Edition Does

    Three cards for field SOPs, owner prompts, and KPI rhythm in an operations kit
    Claude skills that turn field chaos into repeatable runs.

    An 8-skill Claude plugin. Install it into Claude Code, the Claude Desktop app, or Cowork. A setup skill runs a five-minute interview, writes a company-profile.md, and every other skill reads it. SOPs, KPI targets, claims drafts, and onboarding plans come out in your voice, not a generic restoration voice.

    You need any Claude that supports Skills / Plugins. If you can chat with Claude and run a /command, you are good.

    The 8 Operational Claude Skills

    Eight numbered skill cards from dispatch through review
    Eight skills on the bench — pick the one that matches the job.
    Skill Identifier Natural Language Trigger Operational Output & Deliverable
    restoration-setup “Set up the kit” Guided 5-minute setup creating your persistent company-profile.md.
    job-intake-assistant “We just got a water call” New-loss FNOL triage, Cat/Class classification, safety protocols, paste-ready summary.
    equipment-advisor “How many air movers for this room?” IICRC S500 air mover / dehu sizing, psychrometric target calculation.
    sop-generator “Write an SOP for mold containment” Custom step-by-step SOPs matching your company’s certified equipment and protocols.
    claims-assistant “Draft a follow-up to the adjuster” Adjuster emails, Xactimate supplement justifications, line-item dispute letters.
    kpi-coach “Here are my numbers this month” 12 critical KPIs trended (e.g. gross margins, cycle time) naming top profit leaks.
    crew-onboarding-builder “Onboard a new tech” Role-based 30/60/90-day training roadmap and IICRC certification tracking.
    iicrc-protocol-lookup “What does S500 say about Cat 3?” Plain-English verified lookup of S500, S520, S700, and S540 procedural standards.

    How to Install the Skills

    Option A: Claude Plugin (Recommended)

    1. Save the restoration-kit folder on your local computer.
    2. In Claude, run:
      /plugin marketplace add /path/to/restoration-kit
      /plugin install restoration-kit@profit-detective

      Replace the path with wherever you saved the folder. On Desktop and Cowork, add the plugin from Customize → Plugins instead; the /plugin commands are for Claude Code.

    3. Start setup:
      /restoration-kit:restoration-setup

    Option B: Personal Skills Folder (Simplest, No Plugin)

    Copy each folder inside skills/ into your personal skills directory at ~/.claude/skills/. On Windows that is C:\Users\<you>\.claude\skills\. Then prompt Claude: “run restoration setup.”

    First Run Walkthrough

    Run restoration-setup first. It conducts a guided 5-minute interview regarding your shop’s services, team size, service area, and rate sheet. It saves a persistent company-profile.md file that every subsequent skill reads so the generated answers sound like your actual shop.

    Using the Kit Day to Day

    Four-step flow: open skill, paste job facts, review draft, send or file
    Same four moves. Different job. Less reinventing at 11pm.

    You do not need to memorize skill names. Just prompt Claude naturally:

    • “We just got a fire call on Oak St” → invokes job intake
    • “Size the equipment for a 15×20 Class 3” → invokes equipment sizing
    • “Write our FNOL intake SOP” → invokes SOP generator
    • “My gross margin slipped to 41%. What’s going on?” → invokes KPI coach
    • “Draft a supplement justification for the Alvarez claim” → invokes claims assistant
    • “Build an onboarding plan for a new crew chief” → invokes crew onboarding
    • “What PPE for Condition 3 mold?” → invokes IICRC lookup

    What the Delivered Zip File Contains

    • .claude-plugin/plugin.json and marketplace.json
    • skills/ folder containing all 8 complete skills
    • README.md with full step-by-step setup walkthrough

    Outputs from each skill are formatted to paste into the matching Notion template in the Complete Restoration Operations Kit ($97). The Notion side serves as the operational system of record, while the Claude Edition acts as the intelligence layer.

    Frequently Asked Questions

    What is the Restoration Operations Kit — Claude Edition?

    The Restoration Operations Kit — Claude Edition by Tygart Media is an 8-skill AI plugin for Claude Desktop, Claude Code, and Cowork that automates restoration intake, equipment sizing, insurance claims drafting, SOP generation, and KPI tracking in the contractor’s exact voice.

    What is included in the $197 purchase on Square?

    The $197 package includes all 8 packaged Claude skills, the plugin.json manifest, marketplace configuration files, installation documentation, and prompt architecture delivered digitally via email.

    How does this kit work with the Complete Restoration Operations Kit?

    The Claude Edition acts as the operational AI copilot: its outputs are pre-formatted to paste seamlessly into the corresponding Notion databases (Job Tracker Pro, Claims Command Center, KPI Dashboard) of the Complete Restoration Operations Kit.

    What Claude plan is required to run the skills?

    It runs on any Claude interface that supports skills or plugins, including Claude Desktop, Claude Code CLI, and Cowork. Personal skill mode can also be loaded directly into ~/.claude/skills/.

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. You will receive your download link — Notion duplicate link, skill file, or both depending on the product.

    $197

    Packaged zip delivered by email within 24 hours via Square.

    Buy on Square — $197 →

    Related Operations & Systems

    Companion Systems: Complete Restoration Operations Kit ($97) · Complete Restoration Operating System ($597) · Leadership Toolkit — Claude Edition ($197).

    Author: Will Tygart, Founder of Tygart Media — AI operating systems designed specifically for property restoration contractors.

  • SiteBoost — Monthly Retainer

    SiteBoost — Monthly Retainer

    SiteBoost — Monthly Retainer

    $997

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and run a month of WordPress work yourself. Buy Now is Will doing that month on your site: ten existing-post optimizations and four new articles, already connected.

    SiteBoost Monthly Retainer is a service. Square lists it per month at $997. The /siteboost/ hub defines the month as 10 posts + 4 articles. That is the scope. Not “unlimited blog support.” Not ads. Not a redesign.

    This SKU assumes the site is already connected and you have a baseline. If it is not, run Site Connection and Audit first (or the Pilot, which includes the connection). Self-hosted WordPress only. Posts, not Pages, unless you put a Page in writing.

    What a month includes

    From the public hub, two work types:

    • 10 existing-post optimizations. Same method as the $47 SKU, ten times. SEO, AEO, GEO, schema, interlink, IndexNow. Highest-opportunity published posts, agreed before the month starts if you can, or pulled from the last audit if you already have a queue.
    • 4 new articles. Same method as the $97 SKU, four times. Brief, write, three layers, taxonomy, internal links, publish, IndexNow.

    That is 14 URLs touched in a month if you finish the scope. The pilot is ten existing posts and a 60-day wait. The retainer is the ongoing version: keep refreshing the library and keep adding posts, on a calendar.

    The weekly rhythm

    The operator guide on tygartmedia.com is the calendar. Scope changes. Process does not.

    1. Monday. Audit and pick. Re-pull the inventory or last month’s leftover queue. Score content health. Pick this week’s existing posts and the next new-article brief. Do not start writing until the week’s list is written down.
    2. Tuesday to Thursday. Execute. Existing-post passes and new-article drafts. Every action gets all three layers by default. Schema on every URL you touch. Interlink into the cluster you are building, not random related-posts widgets.
    3. Friday. Verify. Re-read what you published or refreshed. Rich Results Test on the new or changed URLs. IndexNow pings. Log what shipped: URL, what changed, word count, schema types, which brief it came from.

    The 23-site stack article adds the monthly maintenance layer on top of that week: taxonomy health, orphan detection, meta-pollution scan (wp-clean-meta), and a look at rankings / competitor movement if you have Search Console and a research tool. Do that once a month, not every Monday, or you will spend the retainer on reports.

    How to pick the ten and the four

    Existing ten, same rules as the pilot:

    • Impressions but empty meta / no FAQ / no schema.
    • Over 500 words, real query, missing AEO and GEO.
    • Across pillars, not ten from one tag.
    • Skip stubs, test posts, and anything you are about to redirect.

    Four new articles, same rules as New Article Publishing:

    • Start from a brief: keyword, intent, PAA list, sources you can name, internal-link targets that already exist.
    • Prefer spokes that point back to a hub you already optimized, or a hub you will optimize this month. The SiteBoost cluster process is hub and spoke with bidirectional links. A new post that does not link to anything, and is linked from nothing, is a wasted slot.
    • content-quality-gate before publish: no unsourced claims, no fabricated stats.

    A month on a legal pad

    Write these lines on day 1, then fill them as you go:

    1. Site URL. Connection still works? (users/me 200)
    2. This month’s ten existing URLs (before title / after title).
    3. This month’s four briefs (keyword, intent, target publish date).
    4. Monday notes: what the audit still says is on fire.
    5. Friday logs, four of them.
    6. Month-end: Search Console on the 14 URLs versus last month. What you would pick next month. What you would stop.

    If you cannot name the 14 URLs at month-end, you did not run a retainer. You blogged.

    What a month does not include

    • Page redesigns, theme work, or plugin installs.
    • Google Ads, GBP posts, or social, unless you hired those separately.
    • Editing attorney bios, service pages, or the homepage without a written ask.
    • A promised ranking. The public SiteBoost copy measures at 60 days and treats traditional SEO as 60 to 90 days on competitive terms. A single month is a shipping month, not a miracle month.

    How this sits next to the other doors

    Connection and Audit is the one-time setup. Pilot is connection + ten existing posts + a 60-day report, once. Retainer is the monthly machine after that. Existing Post Optimization and New Article Publishing are the à la carte versions of the same two work types if you do not want a month.

    If you want the skill files so your own Claude can run the week, that is the WordPress SEO Skill Pack. Pro has the full refresh stack and the content pipeline. Agency adds new-site setup and thin-content expansion, which is what you need if you are the one retaining other people’s sites.

    If you want Will to run the month

    You can keep the Monday / midweek / Friday rhythm on your own staff. Buy Now is Will doing the month: ten existing-post passes, four new articles, shipped through the REST API, with a log of what changed. Same Square button at the top. $997 per month.

    Email the site URL after checkout. If the site is not connected yet, the first month still needs the Application Password and the baseline. Do not send the login password. Application Password only.

    Frequently Asked Questions

    How does the retainer work?

    Billed monthly starting at checkout. Work begins within 5 business days. Month-to-month — no contract.

    Is there a refund policy?

    Cancel anytime by email; the cancellation takes effect at the end of the current billing month. The current month is not refunded.

    Related: SiteBoost. Also SiteBoost — Pilot Bundle.

  • SiteBoost — Site Connection & Audit

    SiteBoost — Site Connection & Audit

    SiteBoost — Site Connection & Audit

    $297

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and connect and audit the site yourself. Buy Now is Will doing the one-time setup: Application Password, REST API check, full inventory, and the baseline reports.

    Site Connection and Audit is a service. Square lists it as a one-time setup at $297. It is the front door for every other SiteBoost SKU. The public vertical pages include it inside the pilot. Alone, it is how a site gets on the board without anyone rewriting a post yet.

    Self-hosted WordPress only. REST API on (the default). Squarespace, Wix, and Webflow are not compatible. The /siteboost/ hub is blunt about that.

    How Will connects a site

    wp-connect is the gateway skill. Nothing else in the WordPress stack runs until this works. The 23-site stack article on tygartmedia.com puts a new site at about 20 minutes: Application Password, registry, first audit.

    1. Confirm the site is self-hosted WordPress. Open /wp-json/wp/v2/ in a browser. You should see a JSON index, not a 404. If the REST API is blocked, stop and fix that before anyone shares a password.
    2. In WordPress, go to Users → Profile (or Users → Application Passwords, depending on version). Create an Application Password for a user who can edit posts. Name it something you will recognize later, like “SiteBoost” or “REST audit.” Copy it once. This is not the login password. wp-connect will not use the login password.
    3. Test the connection. GET https://yoursite.com/wp-json/wp/v2/users/me with HTTP Basic auth, username plus the Application Password. A 200 with your user object means you are in. A 401 means the password or user is wrong. A 403 often means a security plugin is blocking REST for that user.
    4. Confirm you can list posts: GET /wp-json/wp/v2/posts?per_page=1&status=publish. If users/me works but posts 403, the user is missing the edit_posts capability.
    5. Write down: site URL, WordPress version if you can see it, hosting (WP Engine, SiteGround, Flywheel, Kinsta, Cloudflare in front, or other), whether Yoast / Rank Math / AIOSEO is present, and who holds the Application Password. Do not put the password in a public doc.

    The public SiteBoost pages name the hosts they have used this pattern on: WP Engine, Flywheel, SiteGround, Cloudflare-proxied sites, GCP Compute Engine, DigitalOcean, Kinsta, bare metal. The requirement is the REST API, not a specific host.

    Do not install a plugin to “help” the connection. SiteBoost’s rule is no plugins added to the client site. Application Passwords are built into WordPress 5.6 and later.

    What the audit checks

    wp-site-audit is the skill that runs at the start of any new site. Fetch all published posts (per_page=100, walk pages). For each post, score the same fields:

    • Word count. Thin is under 500 words.
    • Title tag and slug quality.
    • Excerpt / meta description present, empty, or polluted (raw JSON or leftover code in the excerpt is a real pattern; wp-clean-meta exists to strip it).
    • Categories and tags. Uncategorized is a fail. wp-taxonomy-fix wants 1 to 2 categories and 5 to 10 tags.
    • Featured image present or not.
    • Internal links in (orphans: nothing points here) and internal links out (dead-end posts).
    • Schema present or not, and which types if you can see them (Article, FAQPage, HowTo, BreadcrumbList, Speakable).
    • FAQ section present or not.
    • Outbound source citations present or not.

    Also roll up site-level numbers: total published posts, total pages (count them, do not edit them), taxonomy health (how many categories, how many unused tags, how many posts still Uncategorized).

    The 60-point WordPress SEO Audit Template on tygartmedia.com is the longer human version of this, in six categories: Technical, On-Page, Content, Schema, Local, Analytics. Tools it wants open: Google Search Console, Bing Webmaster Tools, PageSpeed Insights, your SEO plugin, validator.schema.org, an incognito window. Order matters: Technical first, then On-Page, Content, Schema, Local, Analytics. A quick pass is the high-impact rows. A full pass is a few hours the first time. Re-audit quarterly, and after a redesign, a migration, or a plugin purge.

    SiteBoost’s service audit, as sold, is the content-and-baseline cut of that: inventory, schema gaps, FAQ gaps, before numbers. It is not a Core Web Vitals engagement and it is not a local-pack rebuild. If you want the 60-point sheet as a Notion checklist, that is a different SKU (WordPress SEO Audit Template).

    The four reports you should produce

    The public SiteBoost pages name these deliverables. If you are doing this yourself, write the same four:

    1. Content inventory. One row per published post. URL, title, date, word count, category, meta yes/no, FAQ yes/no, schema yes/no, internal links in/out, notes.
    2. Schema gap report. Which posts have no JSON-LD. Which have plugin-bloated or invalid markup. Priority by page type (Article on posts, FAQPage where a FAQ exists or should, HowTo only on real procedures).
    3. FAQ gap report. Which posts have no Q and A block and no FAQPage schema. Those are the AEO queue.
    4. Before baseline. Search Console coverage and the queries / URLs you will watch. A short note on AI visibility for a handful of real questions in your market (do you show up in Perplexity or an AI Overview today?). Write the date. This is what a 60-day report compares to.

    Priority the way wp-site-audit does: Critical (taxonomy / metadata), High (SEO / AEO / thin content), then optimization (links, expansion). The recommended next skills, if you are running Claude, are wp-taxonomy-fix, wp-content-expand, wp-schema-inject, wp-interlink, then the refresh stack.

    What you do not do in this SKU

    • Do not rewrite posts. That is Existing Post Optimization or the Pilot.
    • Do not publish new articles. That is New Article Publishing.
    • Do not edit Pages, bios, or service templates unless the owner asked in writing. Toolbox rule: posts, not pages.
    • Do not leave the Application Password in chat logs or a public Notion page.
    • Do not claim results. You do not have a after yet. You have a before.

    If you want Will to connect and audit

    You can create the Application Password and fill a spreadsheet this afternoon. Buy Now is Will doing the connection and the four reports, then emailing you the baseline and the recommended ten. Same Square button at the top. $297, one time.

    The Pilot Bundle includes this connection plus ten post optimizations and the 60-day report. The Monthly Retainer assumes the site is already connected. If you only want the skill files so your own Claude can connect and audit, that is the WordPress SEO Skill Pack (Starter has wp-connect, wp-post-fetch, and wp-site-audit).

    Frequently Asked Questions

    How does it work?

    After checkout, I reach out by email within 2 business days with the intake details and a start date.

    Is there a refund policy?

    Before work starts on your posts, full refund on request. Once a post is optimized or published, that portion of the fee is earned.

    Related: SiteBoost. Also SiteBoost — Pilot Bundle.

  • WordPress SEO Skill Pack – Starter

    WordPress SEO Skill Pack – Starter

    >

    Direct Answer / Product Definition

    The WordPress SEO Skill Pack — Starter by Tygart Media is a $29 Square product with five Claude skills that authenticate to self-hosted WordPress via Application Password, audit published posts (orphans, thin content under 500 words, excerpt pollution), clean meta fields, and refresh title, slug, and meta description through the REST API. Will Tygart positions Starter as the connect-and-on-page layer only; AEO, GEO, FAQ schema, and interlink automation start in the $79 Pro tier.

    WordPress SEO Skill Pack — Starter

    $29

    Five .skill files delivered by email within 24 hours after Square checkout.

    Buy on Square — $29 →

    Secure checkout via Square — all major cards accepted

    Tygart Media documents the Starter method so site owners can run connect → audit → clean meta → on-page refresh in wp-admin or via Claude. The $29 Buy on Square option delivers five packaged .skill files (wp-connect, wp-post-fetch, wp-site-audit, wp-clean-meta, wp-seo-refresh) by email within 24 hours of checkout.

    Starter is the first tier of the WordPress SEO Skill Pack by Will Tygart. It is the connect-and-on-page layer only. Tygart Media ships AEO refresh, GEO refresh, schema injection, and interlink skills in the Pro tier ($79), not in Starter.

    Starter vs Pro vs DIY (honest scope)

    Tier Price Skills / scope AEO / schema
    DIY (this page) $0 Manual REST API + wp-admin checklist No — on-page SEO only
    Starter (this product) $29 5 Claude skills: connect, fetch, audit, clean-meta, seo-refresh No wp-aeo-refresh / no FAQ schema
    Pro $79 14 skills + full-refresh orchestrator Yes — AEO, GEO, schema, interlink

    What you need before any skill runs

    • Claude Pro, Max, or Team. The sales page names those tiers.
    • A self-hosted WordPress site with the REST API on.
    • A WordPress Application Password. Users → Profile. Thirty seconds. Not the login password.

    No plugin is required. Everything in this pack talks to /wp-json/wp/v2/.

    If you bought the zip: drop the skill files into Claude Desktop (Cowork) or Claude Code. Then say “connect to my WordPress site” and give the URL, username, and Application Password. The skills ship with placeholders (USER:PASS, SITE). You fill those in. There are no client credentials in the pack.

    The five skills, and the method each one encodes

    1. wp-connect

    Gateway. Must run first. Takes site URL, username, Application Password. Tests GET /wp-json/wp/v2/users/me. Returns whether you are authenticated and which endpoints answered. No other wp- skill works until this is green. If you are doing it by hand, that same curl is the test.

    2. wp-post-fetch

    Load one post so you can see it the way the editor sees it. The refresh skills fetch with context=edit. By hand: GET /wp-json/wp/v2/posts/{id}?context=edit. Read title, slug, excerpt, content, categories, tags. Do not write yet. You cannot refresh what you have not read.

    3. wp-site-audit

    Run this at the start of a site, not after you have already rewritten three posts. Fetch published posts (per_page=100, paginate). For each post, mark:

    • Missing tags, categories, featured image, excerpt / meta
    • Metadata pollution (raw JSON or leftover code in the excerpt)
    • Orphans (no internal links in) and dead-ends (no internal links out)
    • Thin content (under 500 words)
    • Schema present or not
    • Taxonomy health

    Output a prioritized report: Critical (taxonomy / metadata), High (SEO / AEO / quality), then optimization opportunities. That report is your work order. Starter will not auto-fix taxonomy or inject schema. It will tell you which posts are dirty.

    4. wp-clean-meta

    Strip pollution. The 23-site stack article describes this as removing legacy artifacts from excerpts. The audit skill flags raw JSON / code in excerpt fields. Do this before you write a new meta description, or you will be fighting leftover plugin junk. By hand: open the post, clear a garbage excerpt, save a real 140 to 160 character description.

    5. wp-seo-refresh

    The on-page pass. Fetch the post, name the target keyword from the topic, then write:

    1. Title, max about 60 characters, keyword-rich, front-loaded
    2. Meta description, about 155 to 160 characters
    3. Slug: lowercase, hyphenated, keyword-rich (only change it if the current slug is junk)
    4. H2 / H3 hierarchy
    5. Keyword distribution, including the first 100 words
    6. A note of internal-link opportunities (Starter does not run wp-interlink; you place the links yourself or upgrade)

    Then update the post via the REST API and report what changed.

    A Starter session you can run today

    1. Connect. users/me returns 200.
    2. Audit the site. Write the Critical and High lists.
    3. Clean meta on anything the audit marked as polluted.
    4. Pick one High post that is over 500 words. Fetch it. Run the SEO refresh fields above.
    5. Validate the title and meta lengths. Ping IndexNow (Rank Math Instant Indexing, Yoast, or the official IndexNow plugin). Confirm in Bing Webmaster Tools.

    That is the honest Starter method: connect, see the mess, clean the excerpt, fix on-page SEO on one post. Title, slug, meta, headings. Not FAQ schema. Not entity saturation. Not a link graph.

    What Starter does not do

    • No wp-aeo-refresh. No definition box, no 6 to 8 FAQs, no FAQPage schema.
    • No wp-geo-refresh. No speakable / LLMS.txt / named-entity pass as a skill.
    • No wp-schema-inject, wp-interlink, wp-taxonomy-fix, wp-full-refresh, or content pipeline.
    • No new-article factory. You can still write a post by hand using the six-step workflow on the New Article Publishing page.

    If you want those, Pro is the 14-skill stack. Agency adds onboarding and thin-content expansion. If you want Will to do the post instead of running skills, that is SiteBoost Existing Post Optimization.

    Frequently Asked Questions

    What is the WordPress SEO Skill Pack — Starter?

    The WordPress SEO Skill Pack — Starter by Tygart Media is a $29 bundle of five Claude skills that connect to self-hosted WordPress via the REST API and run connect-audit-clean-refresh on-page SEO. It does not include AEO, GEO, schema injection, or interlink skills.

    What does Starter include versus Pro?

    Starter includes five skills for authentication, post fetch, site audit, excerpt cleanup, and title or meta refresh. Tygart Media’s Pro tier ($79) adds wp-aeo-refresh, wp-geo-refresh, wp-schema-inject, wp-interlink, and full-refresh orchestration across 14 skills.

    What do I need to run the Starter pack?

    Claude Pro, Max, or Team; a self-hosted WordPress site with REST API enabled; and a WordPress Application Password from Users → Profile. Tygart Media ships genericized .skill files—no WordPress plugin required.

    Does Starter add FAQ schema or AEO answer packets?

    No. Tygart Media documents Starter as on-page SEO only (title ~60 characters, meta ~155–160 characters, slug, headings). FAQPage schema and definition-led answer packets require WordPress SEO Skill Pack — Pro.

    If you want the packaged files

    You can keep a checklist and do every Starter step in wp-admin. Buy Now is the five .skill files delivered by email after checkout, genericized, with placeholders for your own site. Same Square button at the top. $29.

    Install, connect, audit, clean, refresh. That is the pack. The sales page’s “full refresh post 123” line (SEO then AEO then GEO then schema then interlink) is the Pro orchestrator, not Starter.

    $29

    Five .skill files — email delivery within 24 hours via Square.

    Buy on Square — $29 →

    Related Products

    Upgrade path: WordPress SEO Skill Pack hub · Pro ($79 — AEO + schema + interlink) · Tygart Media Shop.

    Author: Will Tygart, Founder of Tygart Media — Claude skills for WordPress fleet operators.

    Related on Tygart Media: how to use Claude · Anthropic API key.

  • WordPress SEO Skill Pack – Pro

    WordPress SEO Skill Pack – Pro

    >

    Direct Answer / Product Definition

    WordPress SEO Skill Pack — Pro by Tygart Media is a $79 Square bundle of 14 Claude skills for self-hosted WordPress that run Will Tygart’s full post refresh pipeline: on-page SEO, AEO answer packets and FAQs, GEO entity and citation passes, JSON-LD schema injection, taxonomy cleanup, and hub-and-spoke interlinking. The wp-full-refresh skill orchestrates SEO → AEO → GEO → schema → interlink on one post; Tygart Media emails the .skill files within 24 hours of checkout.

    WordPress SEO Skill Pack — Pro

    $79

    14 .skill files delivered by email within 24 hours after Square checkout.

    Buy on Square — $79 →

    Secure checkout via Square — all major cards accepted

    Tygart Media documents the full three-layer refresh method on this page so operators can run SEO → AEO → GEO → schema → interlink in wp-admin or Claude. The $79 Buy on Square option delivers 14 packaged .skill files by email within 24 hours of checkout.

    Pro is the middle tier of the WordPress SEO Skill Pack by Will Tygart. It includes everything in Starter ($29), plus wp-aeo-refresh, wp-geo-refresh, wp-schema-inject, wp-taxonomy-fix, wp-interlink, wp-full-refresh, wp-content-pipeline, content-brief-builder, and content-quality-gate—the production sequence Tygart Media uses on a single WordPress post.

    Starter vs Pro vs Agency

    Tier Price Skills AEO / GEO / schema
    Starter $29 5 (connect, audit, clean-meta, seo-refresh) No
    Pro (this product) $79 14 incl. wp-full-refresh + pipeline Yes — full stack
    Agency $149 Pro + expand + new-site-setup + guides Yes + client onboarding

    Install and connect

    Same requirements as Starter. Claude Pro / Max / Team. Self-hosted WordPress. Application Password. Drop the skill files into Claude Desktop (Cowork) or Claude Code. Say “connect to my WordPress site.” wp-connect tests /wp-json/wp/v2/users/me. Stop if that is not a 200.

    The sales page’s operator line for this tier: “full refresh post 123.” That trigger is wp-full-refresh. It is the orchestrator. Do not start there on a site you have never audited.

    The 14 skills, in the order you should actually use them

    Foundation (from Starter)

    • wp-connect. Authenticate. Gateway.
    • wp-post-fetch. Load one post with context=edit.
    • wp-site-audit. Inventory, orphans, thin posts, missing meta, schema gaps. Run first on a new site.
    • wp-clean-meta. Strip excerpt pollution before you write new meta.
    • wp-seo-refresh. Title (about 60 characters), meta (about 155 to 160), slug, H2/H3, keyword in the first 100 words.

    Taxonomy, before you interlink

    wp-taxonomy-fix has two modes: one post, or site-wide. Design 3 to 7 top-level categories. Each post gets 1 to 2 categories (never Uncategorized) and 5 to 10 tags (topic, technology, use case, audience, format). Create missing terms via the API, assign, then normalize duplicate tags. Toolbox lists this as a prerequisite for wp-interlink. If categories are a junk drawer, your link graph will be a junk drawer.

    The same skill can write two-layer descriptions on category and tag archives: a 140 to 160 character meta excerpt, then a 400 to 600 word hub body with internal links to the top posts in that cluster. PATCH /wp/v2/categories/{id} and /wp/v2/tags/{id} on the description field. Most themes print that above the post grid.

    The three-layer refresh

    wp-aeo-refresh. Direct-answer opening, question H2s, FAQ pairs, list-shaped answers, FAQPage schema. SiteBoost existing-post copy uses a 40 to 60 word definition box and 6 to 8 FAQs. The older publish skill used 3 to 5. Use the PAA list in front of you, not a fake number.

    wp-geo-refresh. Entity saturation, factual density, context richness, source attribution, topical breadth, semantic clarity. Schema it adds: richer Article metadata, entity markup, Speakable. The citing-sources article is the house rule: name the organization, link the primary source, sources list at the bottom, visible last-updated, dateModified in schema. No fabricated stats.

    wp-schema-inject. Detect the type the post actually is and inject JSON-LD. The schema injection sprint’s menu: FAQPage, Article, HowTo, Service, LocalBusiness, Speakable, BreadcrumbList. Validate with Google’s Rich Results Test. Fix failures. Do not leave plugin-bloated invalid markup in the body.

    wp-interlink. Hub and spoke, orphan resolution, contextual links. The Copilot / cluster articles on tygartmedia.com use 3 to 5 related posts in the same topical group, descriptive anchors. Do this after the post has a real topic and a real category, not before.

    wp-full-refresh. Runs SEO + AEO + GEO + schema + interlink in that sequence on one existing post. This is the “do everything to this post” skill. Use it when the audit already said the post is worth the pass.

    New content, not just refreshes

    content-brief-builder. Keyword research to a brief, before anyone writes. Feeds the pipeline. A brief that cannot name the query, the intent, the PAA list, and the internal-link targets is not a brief.

    wp-content-pipeline. Draft to live: write → SEO → AEO → GEO → schema → taxonomy → interlink → publish. Toolbox order. Same six-step human workflow as the New Article Publishing page, encoded as a skill chain.

    content-quality-gate. Pre-publish. Unsourced claims and fabricated numbers get flagged. Run this before any publish, batch or single. The operator guide’s failure mode is the same: fake density backfires when an AI system checks you.

    A Pro session on one site

    1. Connect. Audit. Clean polluted excerpts.
    2. Fix taxonomy on the posts you are about to touch (and on the hub category if it has no description).
    3. For each chosen existing post: wp-full-refresh, or the layers by hand in SEO → AEO → GEO → schema → interlink order.
    4. For a new article: brief → pipeline → quality gate → publish.
    5. IndexNow on every URL you created or updated. Confirm in Bing Webmaster Tools.
    6. Log before/after: title, meta, word count, FAQ count, schema types, internal links added.

    The operator guide’s weekly rhythm still applies if you are using Pro on a real site: Monday audit, Tuesday to Thursday execute, Friday verify. Pro is the toolkit. It is not a retainer.

    What Pro still does not include

    Agency adds three reference guides (SEO, AEO, GEO), wp-content-expand (deepen thin posts without overwriting), and wp-new-site-setup (client onboarding). If you are onboarding other people’s sites every week, that is the Agency door. If you want Will to run the posts instead of running skills, that is SiteBoost.

    Frequently Asked Questions

    What is the WordPress SEO Skill Pack — Pro?

    WordPress SEO Skill Pack — Pro by Tygart Media is a $79 bundle of 14 Claude skills that run the production post refresh sequence on self-hosted WordPress: SEO, AEO, GEO, schema injection, taxonomy fix, and interlink, plus wp-full-refresh orchestration and a new-content pipeline with a quality gate.

    What is the difference between Starter and Pro?

    Starter ($29) includes five skills for connect, audit, clean-meta, and on-page SEO only. Pro ($79) adds wp-aeo-refresh, wp-geo-refresh, wp-schema-inject, wp-taxonomy-fix, wp-interlink, wp-full-refresh, content-brief-builder, wp-content-pipeline, and content-quality-gate.

    What does wp-full-refresh do?

    wp-full-refresh is Tygart Media’s orchestrator skill. On one existing post it runs SEO refresh, then AEO refresh (definition box and FAQ-oriented content), then GEO refresh (entity saturation and citations), then schema injection, then interlinking—in that fixed order.

    Does Pro include Agency onboarding skills?

    No. Tygart Media’s Agency tier ($149) adds reference guides, wp-content-expand for thin posts, and wp-new-site-setup for client onboarding. Pro is the production refresh and pipeline stack without those agency-only skills.

    If you want the packaged files

    You can run every layer above in the block editor with a checklist. Buy Now is the 14 .skill files delivered by email after checkout. Same Square button at the top. $79.

    Starter is the five-skill on-page subset if you only need connect / audit / SEO refresh. Agency is this stack plus onboarding and expansion.

    $79

    14 .skill files — email delivery within 24 hours via Square.

    Buy on Square — $79 →

    Related Products

    Skill Pack ladder: Hub · Starter ($29) · Agency ($149) · Tygart Media Shop.

    Author: Will Tygart, Founder of Tygart Media — the same AEO/GEO/SEO skill stack used on the Tygart Media WordPress fleet.

    Related on Tygart Media: how to use Claude · Anthropic API key.

  • WordPress SEO Skill Pack – Agency

    WordPress SEO Skill Pack – Agency

    >

    Direct Answer / Product Definition

    WordPress SEO Skill Pack — Agency by Tygart Media is a $149 Square bundle of 19 Claude skills plus three reference guides (SEO, AEO, GEO) for operators running Will Tygart’s production WordPress stack across multiple self-hosted sites. Agency includes everything in Pro—wp-full-refresh, AEO, GEO, schema, interlink, and the content pipeline—plus wp-new-site-setup for ~20-minute client onboarding and wp-content-expand to add 250–400 words to thin posts before refresh. Tygart Media emails genericized .skill files within 24 hours of checkout; placeholders only, no bundled credentials.

    WordPress SEO Skill Pack — Agency

    $149

    19 skills + 3 guides — email delivery within 24 hours after Square checkout.

    Buy on Square — $149 →

    Secure checkout via Square — all major cards accepted

    Tygart Media documents the multi-site operator method on this page so agencies can onboard clients, expand thin posts, and run SEO → AEO → GEO → schema → interlink without a Tygart retainer. The $149 Buy on Square option delivers 19 packaged .skill files plus three reference guides by email within 24 hours of checkout.

    Agency is the top tier of the WordPress SEO Skill Pack by Will Tygart. It includes everything in Pro ($79)—14 production skills plus wp-full-refresh and the content pipeline—plus an SEO reference guide with schema templates, an AEO reference guide, a GEO reference guide, wp-content-expand, and wp-new-site-setup. Deliverables are genericized production workflows: placeholders you fill with your own Application Passwords, never bundled client credentials.

    Starter vs Pro vs Agency

    Tier Price Skills / guides Multi-site / thin posts
    Starter $29 5 skills — on-page SEO only Single site; no AEO/GEO
    Pro $79 14 skills — full refresh + pipeline One site production stack
    Agency (this product) $149 19 skills + 3 reference guides wp-new-site-setup + wp-content-expand

    What “agency” means here

    Not a Tygart Media retainer. The pack is for someone who already has (or is about to have) more than one self-hosted WordPress site and wants the same connect → audit → refresh → publish machine on each. The 23-site stack article is the operating picture: one Application Password per site, one audit at the start, skills composed so a full refresh is a named sequence instead of a vibe.

    Requirements stay the same: Claude Pro / Max / Team, REST API on, Application Password, no plugin required. Install the files in Claude Desktop (Cowork) or Claude Code. Connect per site. Do not reuse one app password across clients.

    Onboard a site (wp-new-site-setup)

    The 23-site article times a new site at about 20 minutes: generate the Application Password, add the site to your registry, run the setup / audit skill, and the stack is usable. wp-new-site-setup is that onboarding workflow. By hand, the same steps are:

    1. Confirm /wp-json/wp/v2/ answers. Self-hosted only.
    2. Create an Application Password for an editor-capable user. Label it with the client and the date.
    3. wp-connect. users/me = 200.
    4. wp-site-audit. Full published-post inventory. Critical / High / optimization lists.
    5. Note the SEO plugin (Yoast, Rank Math, AIOSEO) because meta fields differ. A WeConvene audit note in Notion called this out: a skill that only knows Yoast / Rank Math will miss AIOSEO fields.
    6. Write the four baseline artifacts from the SiteBoost audit page: inventory, schema gaps, FAQ gaps, before numbers in Search Console.
    7. Agree the first ten posts or the first briefs before anyone writes. Agency without a queue is just a folder of skills.

    Toolbox rule you should keep: posts, not pages, unless the client put a Page in writing. Do not “clean up” the homepage on day one.

    Expand thin posts (wp-content-expand)

    This is the Agency skill Pro does not have. Never overwrite. Fetch with context=edit. Flag sections under 150 words, intros under 100, missing subtopics, missing examples, outdated stats, missing close. Add 250 to 400 words per new section. Append. Update the modification date because you actually changed the content. Report the word-count increase. The skill’s own bar: get the post over 500 words before you pretend it has SEO authority.

    Then run the Pro refresh stack on the expanded post. Expansion without SEO / AEO / GEO / schema is just a longer stub.

    The Pro stack, still the daily work

    Once a site is onboarded, Agency work is Pro work, repeated:

    • wp-seo-refresh → wp-aeo-refresh → wp-geo-refresh → wp-schema-inject → wp-interlink, or wp-full-refresh to run that chain.
    • wp-taxonomy-fix, including the two-layer category / tag descriptions if archive pages are stubs.
    • content-brief-builder → wp-content-pipeline → content-quality-gate for new articles.
    • wp-clean-meta whenever an excerpt is polluted.

    The three reference guides are the templates sitting next to those skills: SEO (on-page + schema templates), AEO (direct-answer / FAQ / PAA), GEO (entities, density, speakable, citations). Use them as the written standard when more than one person is allowed to run a refresh. If the guide and the skill disagree, the skill’s field list wins for execution; the guide wins for “what good looks like.”

    A week across more than one site

    Same rhythm as the operator guide, scoped to a roster:

    1. Monday: per-site audit score. What is still Critical. This week’s existing posts and this week’s briefs, named by URL and keyword.
    2. Tuesday to Thursday: expand anything under 500 words that you committed to, then full-refresh. New articles through the pipeline and the quality gate.
    3. Friday: Rich Results Test, IndexNow, log. One log line per URL. If you cannot say what changed, it did not ship.

    Monthly, not weekly: taxonomy health, orphan scan, meta-pollution scan, Search Console versus last month. That is the maintenance layer from the 23-site article. Do not burn a week on dashboards.

    IndexNow on every publish and every update. Official plugin or Rank Math / Yoast Instant Indexing. Confirm in Bing Webmaster Tools. Agency volume without a ping is a lot of work the engines have not been told about.

    What this pack is not

    • It is not SiteBoost. SiteBoost is Will (or Tygart Media) doing the work on the site. This pack is the skill files so you can do it.
    • It is not the $297 Connection and Audit service, the $597 pilot, or the $997 retainer. Those are done-for-you doors. The methods on those pages are the same layers. The deliverable is different.
    • It is not a prompt pack of 50 one-liners. The launch page’s distinction: workflows with error handling and a report, genericized from production skills.

    If you only have one site and you only need on-page, Starter is enough. If you have one site and you want the full refresh + pipeline, Pro is enough. Agency is the onboarding + expansion + reference-guide tier.

    Frequently Asked Questions

    What is the WordPress SEO Skill Pack — Agency?

    WordPress SEO Skill Pack — Agency by Tygart Media is a $149 bundle of 19 Claude skills plus three reference guides (SEO, AEO, GEO). It includes everything in Pro, plus wp-content-expand, wp-new-site-setup, and written standards for teams running the production refresh stack on multiple self-hosted WordPress sites.

    What is the difference between Pro and Agency?

    Pro ($79) ships 14 skills for the SEO → AEO → GEO → schema → interlink pipeline on one site. Agency ($149) adds wp-content-expand, wp-new-site-setup, and three reference guides—built for operators managing more than one client site with separate Application Passwords per site.

    What does wp-new-site-setup do?

    wp-new-site-setup is Tygart Media’s Agency onboarding workflow: confirm the REST API, create a labeled Application Password, connect with wp-connect, run wp-site-audit, note the SEO plugin field map, and capture baseline inventory before the first refresh queue.

    Is Agency a Tygart Media retainer or done-for-you service?

    No. Agency is packaged .skill files and reference guides so you run Claude on your clients’ sites. Tygart Media’s SiteBoost and retainer services are separate; this pack uses placeholders only—no client credentials included.

    If you want the packaged files

    You can run every step in this article with Application Passwords and a checklist. Buy Now is the Agency zip: 19 skills and the three reference guides, delivered by email after checkout, placeholders only, no one else’s credentials. Same Square button at the top. $149.

    If you would rather not run Claude at all, buy the matching SiteBoost service instead of this pack.

    $149

    19 skills + 3 guides — email delivery within 24 hours via Square.

    Buy on Square — $149 →

    Related Products

    Skill Pack ladder: Hub · Starter ($29) · Pro ($79) · Tygart Media Shop.

    Author: Will Tygart, Founder of Tygart Media — the same multi-site WordPress skill stack documented in Tygart Media’s 23-site operator guides.

    Related on Tygart Media: how to use Claude · Anthropic API key.

  • The Profit Leak Scorecard

    The Profit Leak Scorecard

    The Profit Leak Scorecard

    $7

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and do it yourself. Score the 20 statements. Count the checks. Name your worst zone. Buy Now is the packaged Notion page you duplicate and fill in, so you are not rebuilding the scorecard from a blank doc.

    Stop guessing. Start detecting. This is the entry diagnostic in the Profit Detective toolkit. Five revenue leak zones. Four statements each. Five minutes. You walk out with a Leak Index (0-100), your #1 zone, and a rough yearly dollar figure.

    How to score

    Five zone panels: estimating, job costing, cash/AR, sales, leadership
    Five zones. Score honest. Fix the biggest leak first.

    Check each statement that is true of your business today. Each check is a leak. Count them at the bottom. Total checks out of 20, then multiply by 5 to get your Leak Index.

    Zone 1: Estimating & scope

    Money left in the estimate. The leak here is invisible because you never see the dollars you did not ask for.

    • We regularly find scope we forgot to bill after a job closes.
    • Estimators don’t consistently capture every line item the carrier allows.
    • We rarely review estimate-vs-final variance by estimator.
    • We discount or eat change orders to keep the adjuster happy.

    Zone 2: Job costing & margin

    Six cards covering job margin, cycle time, AR days, utilization, CAC, close rate
    Zone 2: job costing & margin — where quiet leaks hide.

    Jobs that cost more than you think. Most shops cannot name true margin on the job they finished last Tuesday.

    • We don’t know true gross margin on a job until weeks after it closes.
    • Labor hours routinely run over what we estimated.
    • Equipment and materials aren’t tracked back to specific jobs.
    • We’ve finished jobs that lost money and didn’t catch it early.

    Zone 3: Cash flow & collections

    Work done, cash not collected. You can be profitable on paper and still broke.

    • Carrier or TPA payments routinely take longer than they should.
    • We carry receivables we’ve quietly stopped chasing.
    • We’ve floated payroll on a credit line to cover slow collections.
    • We have no standard follow-up cadence for unpaid invoices.

    Zone 4: Sales & conversion

    Leads in, jobs lost. A conversion problem and a marketing problem have different fixes. You cannot tell them apart if you do not know the rate.

    • We don’t know our lead-to-job conversion rate.
    • Inbound calls sometimes hit voicemail during business hours.
    • We don’t track which marketing actually produced our best jobs.
    • We have no system to follow up on quotes that didn’t close.

    Zone 5: Leadership & overhead

    Three panels showing one problem, three options, one recommendation
    Zone 5: leadership & overhead — 1-3-1 stops owner bottlenecks.

    The owner is the bottleneck. This zone caps the whole pyramid, and it is the one owners least want to investigate.

    • The business can’t run a full week without the owner.
    • We don’t review one shared KPI as a team every week.
    • Overhead has crept up but we haven’t re-examined it in a year.
    • Every important decision funnels through one person.

    Your Leak Index

    Total checks: ___ / 20. Multiply by 5. That is your Leak Index (0-100).

    • 0-20 Tight ship. Minor seepage. Tighten the few gaps.
    • 21-45 Active leak. You are losing real money in 1-2 zones.
    • 46-70 Major leak. The profit is pouring out. Pick your worst zone now.
    • 71-100 Hemorrhaging. This is the #1 threat to the business.

    Estimate the dollars

    The scorecard’s teaching math: shops at your score typically leak about (Leak Index ÷ 100) × 14% of revenue. Multiply by your annual revenue for a rough yearly figure. Illustrative. Not a guarantee.

    Write down the zone where you checked the most boxes. That is where you start. One zone at a time. The owners who try to plug all five at once plug none.

    What to do with the result

    1. Write your Leak Index and your worst zone on a card. You will carry those two things into any later work.
    2. Pull your trailing-12 P&L and write your actual gross margin % (gross profit ÷ revenue). If you cannot find it in under 10 minutes, that is a finding.
    3. Write one sentence: the story you have been telling yourself about profitability that you are now going to test against evidence.
    4. If Zone 2 won, run last 10 closed jobs through a job-costing table (revenue, labor, equipment, materials, subs). If Zone 3 won, age your AR and total 60+ and 90+. If Zone 5 won, run an owner-dependency pass: what breaks if you vanish for 30 days.

    The playbook’s rule: every restoration shop leaks somewhere. The only variable is whether you are looking. Evidence over opinion. Follow the money. Assume a leak exists.

    If you want the packaged scorecard

    You can run the 20 statements on a napkin. Buy Now is the Notion page delivered by email after checkout. Duplicate it (··· → Duplicate), check the boxes, and the Leak Index and dollar estimate sit on the same page. Same Square button at the top of this page.

    Frequently Asked Questions

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. You will receive your download link — Notion duplicate link, skill file, or both depending on the product.

    Related on Tygart Media: profit detective playbook · job-costing gap-finder · owner dependency audit.

  • The Profit Detective Playbook

    The Profit Detective Playbook

    The Profit Detective Playbook

    $497

    Delivered by email after checkout.

    Buy Now →

    Secure checkout via Square — all major cards accepted

    You can copy this method and do it yourself. Pull your own P&L. Score the five leak zones. Cost ten jobs. Age the AR. Run a 90-day reset on one leak. Buy Now is the packaged course: seven modules, the linked tools, and the exercises so you are not assembling the curriculum from scratch.

    This is the self-paced DIY version of the Profit Detective Diagnostic. Restoration owners doing $1M-$15M who suspect they are leaving money on the table and want a repeatable way to find it before hiring a consultant.

    How it works

    Seven modules. Each one teaches a leak zone, then hands you a tool to do the detective work on your own business. Work one module a week or binge it. Do the exercises. That is where the money is.

    1. The Profit Detective Method (plus the Restoration Profitability Pyramid)
    2. Estimating & Scope Leaks
    3. Job Costing & Margin Leaks
    4. Cash Flow & Collections Leaks
    5. Sales & Conversion Leaks
    6. Leadership & Overhead Leaks
    7. The 90-Day Restoration Reset

    Think like a detective, not an optimist

    Five zone panels: estimating, job costing, cash/AR, sales, leadership
    Think like a detective — score the five zones before you guess.

    Most owners run on opinion. “We’re busy, so we must be profitable.” A detective wants evidence. The method’s three habits:

    1. Evidence over opinion. Pull the number before you defend the story.
    2. Follow the money. A dollar of revenue passes through five checkpoints before it becomes profit. Find which checkpoint it is escaping at.
    3. Assume a leak exists. You are not asking if. You are asking where and how big.

    The playbook’s teaching: in 150+ restoration companies, every one was leaking somewhere between 5% and 15% of revenue. Not because the owners were lazy. Because nobody was looking. A $4M shop leaking a conservative 8% is $320,000 a year. That is the method’s example math, not a promise about your shop.

    The Restoration Profitability Pyramid

    Six cards covering job margin, cycle time, AR days, utilization, CAC, close rate
    Profitability pyramid starts with unit economics, not slogans.

    Four stacked layers. Revenue at the bottom. Gross margin above it. Net profit above that. At the top: owner freedom (cash, time, the ability to walk away from the truck).

    Most owners spend 90% of their energy on the bottom layer. More leads, more trucks, more revenue. The rule: climb the pyramid from the middle, not the bottom. A 3-point improvement in gross margin on $4M is $120,000, and it costs nothing in new marketing. Growing revenue 3 points to get the same dollars means more jobs, more risk, more chaos. Ask: can I make this dollar worth more before I chase another one?

    What “normal” looks like (starting case file)

    Pull two documents: trailing-12 P&L, and a job-costing report for your last 20-30 completed jobs (revenue, labor, materials, subs, equipment). If your software cannot produce job-level margin, that is your first finding.

    • Gross margin: healthy mitigation 45-55%; blended with reconstruction 35-45%. Below 35% blended is a margin leak.
    • Net profit: a well-run shop nets 10-20%. Single digits means the leak is real and findable.
    • Overhead: if fixed overhead is eating more than 25-30% of revenue, Zone 5 is calling.
    • AR over 90 days: more than 15-20% of receivables past 90 is a Zone 3 bleed.

    Circle anything outside those ranges. That is spotting where the evidence disagrees with the story.

    The five zones, and how to work each one

    1. Estimating & scope

    Money left in the estimate. If it is not documented, you ate it. The line items that vanish most often: detach & reset, PPE, monitoring / daily site visits, containment, equipment days, after-hours / emergency service, content manipulation.

    The discipline: review every job’s final cost against the original estimate, tagged by estimator and job type. Filter jobs where the biggest leak is Scope/Estimate. Find the repeating miss, not the outlier. Coach that one habit.

    What good looks like: final cost within about ±5% of estimate on most jobs, because the scope was right the first time. A weekly variance review, by estimator.

    2. Job costing & margin

    Four cost buckets: labor, equipment, materials, subs. Labor is the #1 leak (hours over estimate, unbilled drive and idle time, milked T&M). Equipment sits on closed jobs, unbilled. Materials slip. Subs compress margin when the invoice exceeds what you billed the carrier.

    Run a mid-job margin check at the halfway point of every significant job. Close-out cost every job within 3-5 days of the final visit, not at month-end. Log last 10 closed jobs with all four buckets. Sort by true gross margin. Name the money-losers. Flag every job where actual labor beat estimate by more than 10%. Write one sentence on the worst one: what leaked, and in which bucket.

    3. Cash flow & collections

    You are the customer’s bank. DSO = (Accounts Receivable ÷ Total Credit Revenue) × Number of Days. Age the buckets: 0-30 leave it; 31-60 watch; 61-90 a human on the phone this week; 90+ is a write-off countdown.

    Collections cadence with a name and a day: Day 0 confirm receipt; Day 14 friendly status; Day 30 escalate by phone; Day 45 owner or controller in writing; Day 60 formal demand path. One person owns the list. Same standing time every week. Track submitted supplements to collection, not just to submission.

    4. Sales & conversion

    For the last 90 days, log qualified leads and jobs sold. Divide. That is your conversion rate. A rough number beats a shrug.

    Four leaks: missed business-hours calls; no source attribution on paying jobs; quotes that get zero follow-up; slow speed-to-lead on emergency work. The playbook’s rule: every estimate gets a touch within 24 hours, then day 4, then day 8. Three touches before it is dead. Answer live, or call back within 10 minutes during business hours. Track quote status: Sent / Followed-Up / Won / Lost.

    5. Leadership & overhead

    If you disappeared for 30 days and the business grinds to a halt, you own a job, not an asset. Tag a typical week: $15/hour work vs $1,000/hour work. Audit subscriptions, idle trucks, and roles that were created for a person, not a need.

    The highest-leverage move in this zone: build one middle manager who can own the daily run. Run an owner-dependency audit. Pick the top 3 bottlenecks. Hand each one through a 1-3-1 (one issue, three options, one recommendation). Drain overhead while you are in there.

    The 90-Day Restoration Reset

    Numbered checklist of five readiness conditions before opening location two
    90-day reset: fix the biggest leak, then the next.

    You will find leaks in all five zones. You do not have five projects. Rank by dollars at stake. One zone per quarter.

    1. Weeks 1-2: Measure & pick. Put a real dollar figure on the top leak. Write today’s baseline.
    2. Weeks 3-4: Install the fix. The specific playbook from that zone. New estimate checklist, job-costing review, weekly AR block, or lead-follow-up rule with a name on it.
    3. Weeks 5-8: Make it an SOP. One page. Hand it to the person who owns it. Watch it run for a month without you.
    4. Weeks 9-12: Review & lock. Re-pull the same number. Fold the metric into the dashboard. Only then turn to the next zone.

    Once a month, 30 minutes, same five numbers: gross margin %, net %, AR over 90, conversion %, overhead % of revenue. Same day each month. When a number drifts, you catch it in weeks.

    The playbook’s compounding example: a 3-point margin gain on a $3M shop is $90,000, at zero new marketing. Recovered margin funds the next fix.

    What you should be able to say out loud

    • “My gross margin is ___ %.” An actual number.
    • “My worst leak zone is ___.” Named from the Scorecard, not a hunch.
    • “I’m fixing one zone at a time.”
    • A written 90-day plan with a measured baseline and a lock-in date.
    • A monthly diagnostic already on the calendar.

    If you want the packaged course

    You can run the method from the outline above. Buy Now is the playbook delivered by email after checkout: the seven modules, the linked tools (Scorecard, Gap-Finder, KPI Dashboard, Claims Command Center, Leadership tools), and the detective-work exercises. Same Square button at the top of this page.

    This is an operational course. Not legal, insurance, or licensing advice. The dollar examples in the modules are teaching math, not a guarantee.

    Frequently Asked Questions

    Is there a refund policy?

    Because this is a digital product, all sales are final. If you have a problem with your purchase, email will@tygartmedia.com and we will sort it out.

    How is this delivered?

    Within 24 hours of purchase via email from will@tygartmedia.com. You will receive your download link — Notion duplicate link, skill file, or both depending on the product.

    Related on Tygart Media: profit leak scorecard · job-costing gap-finder · owner freedom kit.