Most of Tacoma’s official culture story lives in the Museum District. That is real, and we cover it. What gets missed is the cheaper layer: a monthly print zine that still shows up in bars, record shops, tattoo shops, and coffee counters from 6th Ave out across the South Sound.
That zine is Underground Sound, published by Tacoma Loyal. It is not a visitor brochure and it is not a press release. It is a paper object you can pick up for free, take home, and actually finish.
Tygart Media received Tacoma Loyal’s September dispatch by email. This is not a paid placement.
What Underground Sound is
Odessa and James put out a print-only monthly. Latest issues have grown by a page — more advertisers, more stories. Tacoma Loyal says they print 2,000-plus copies and drop them at 200-plus South Sound spots. That is a distribution footprint most neighborhood blogs never touch.
The project also has a physical quirk worth knowing: Underground Sound Box No. 1 sits at The Hob Nob, a rescued newspaper box built as a tribute to Ace Frehley’s 1970s “Spaceman” look, crafted by Steve Haverly. The longer idea is to keep pulling dead boxes off the curb and turning them into one-off art objects. Details live on the Underground Sound page.
Where to pick one up
Copies turn up in music venues, bars, coffee shops, tattoo studios, and dining rooms. Named drops include Hob Nob, Mary Mart, House of Records, Free The Funk, The Method, Hippie House, Magoos, 1111, South Sound Scooters, Black Cat Barber, and The Brotherhood Lounge. If a stack is gone, the next month’s drop is the fix — this is analog on purpose.
This month on the page
September’s cover artist is Matthew Cheramy, a Tacoma painter you may have already walked past at Art on the Ave or Porchfest. Tacoma Loyal is putting a Cheramy piece on merch next — tee, tank, maybe a hoodie — through Market Loyale. Recent issues also carried Art on the Ave artist collabs plus two 6th Ave fixtures, Wrecking Ball Records and The Swiss. Merch profits are shared with the artists.
The community mixer is Thursday, September 10, 6:30 p.m. at The Triple Knock, 2713 6th Ave — pinball, drinks, and the people who make the zine. No ticket required from the listing we saw. If you only do one thing with this article, go to that or grab the issue first.
253 VIP and ads, without the pitch deck
253 VIP is their local-perk card: $2.53 the first month, then $10 a month, plus 10 percent off Tacoma Loyal merch. The current partner list includes Ted Brown Music, Odd Otter, Dahlman Cellars, Salty Dog, Phill-Wright Wellness, Sober AF, Hippie House, Happy Belly Eatery, Noir Bloom, Grit City Canine, CND Ventures, The Barber Parlor, Tygerwolf Tattoo, and Waddington Esthetics. Confirm the live list on their site before you spend the money; partners rotate.
If you run a Tacoma shop and want print, they sell affordable pages because the zine is the product. Posted rates: full page $700, half $300, quarter $200, eighth $100. Ad requests and payment are due by the 25th of each month so the issue can go to Minuteman Press. Start at the ad sheet or email Ads@TacomaLoyal.com.
How this sits next to the rest of Tacoma
Use this page as the street-level companion to our Museum District guide and the institutional write-up on the Museum of Glass and Tacoma Arts Live. Sixth Avenue already has an academic anchor in our piece on the University of Puget Sound. Underground Sound is what you find between those buildings, on the bar, after the galleries close.
For the wider city stack, start at the Tacoma hub or the Tacoma archive.
Useful links
- Tacoma Loyal
- Underground Sound
- Market Loyale merch
- 253 VIP
- Zine ad rates
- The Triple Knock — 2713 6th Ave, Tacoma
Leave a Reply