Inspired by Bodhi (@irentdumpsters). Original post: number one on Maps, dead phone, dry spring. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.
A restoration company called because the phone had been dead since April. Number one on Maps. Fifteen hundred impressions. Rankings never moved. The island had a dry spring. No storms, no floods, no water damage.
SEO puts you in front of demand that exists. It does not create demand that is not there. In a weather business, some months number one does not equal revenue.
That is not a reason to kill the pin. It is a reason to stop judging the pin on a dry month and to keep a second lane running — mold, commercial agreements, plumber referrals, rebuild backlog — so the shop is not a rain gauge with a Google login.