Inspired by Bodhi (@irentdumpsters). Original post: retention beats front-end acquisition. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.
The agency version is keep clients for years. The restoration version is keep sources. The plumber who has sent three burst pipes. The property manager with twelve roofs. The adjuster who knows your documentation will not embarrass them.
New-logo marketing is expensive. A source you already earned compounds when you close clean, send the photos the same night, and call after the dry-out instead of disappearing into the next storm.
Put a name on a card. Last loss sent. Last thank-you. Next touch that is not a pitch. That list is the growth plan when Maps is quiet.