Tag: drewdoesmarktng

  • Do Not Negative-Keyword the Profitable Restoration Jobs

    Do Not Negative-Keyword the Profitable Restoration Jobs

    Inspired by Andrew Palacios (@drewdoesmarktng). Original post: most contractor negative keyword lists are too aggressive. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.

    Blocking “jobs,” “salary,” and “DIY how to” is useful. Blocking an entire profitable service because the query looked ugly in a report is how shops stop paying for sewage and then wonder why only carpet-dry calls remain.

    Before you add an exclusion, ask: is this a person we would roll for? “Emergency water extraction near me at night” is a job. “How to dry carpet with fans” is not. “Mold test kit Walmart” is not. “Sewage backup cleanup cost” often is.

    Review the search-term list weekly with someone who has stood in a wet house. Do not let a junior media buyer delete Category 3 because the word “backup” looked messy.

  • A 60-Second Water Call Is Not a Conversion

    A 60-Second Water Call Is Not a Conversion

    Inspired by Andrew Palacios (@drewdoesmarktng). Original post: a 60-second call is not a useful Google Ads conversion. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.

    A homeowner who dials, hears a menu, and hangs up still counts as a conversion if the only rule is “call lasted 60 seconds.” That number will make a dry week look busy and a paid campaign look smart.

    Split the events. Call attempt. Qualified conversation — zip in range, Category 1–3 named, someone who can authorize work. Booked loss. Sold job. Those four numbers tell you whether Maps and ads are feeding trucks or feeding a dashboard.

    Night-board noise is the restoration version of a 60-second fake win. Count it separately or you will scale the wrong channel.