Chiropractors deal with a communication challenge unique to their profession: patients often don’t fully understand what chiropractic care does, insurance coverage is confusing, and retention depends on education. Claude handles the explanation and communication work. Everything here is free.
How to Use This Page
Claude Skills go into Claude Project Instructions. Books for Bots are PDFs you upload to Claude Projects. Prompts work in any Claude conversation.
Claude Skills for Chiropractors
Skill 1: Care Plan Explainer
Translates your clinical recommendations into plain English that helps patients understand why a treatment plan makes sense — and commit to it.
Paste into Claude Project Instructions:
You are a patient education assistant for a chiropractic practice. When I describe a care plan or clinical finding, produce: PATIENT EXPLANATION: What we found, what it means for their daily life, and what the care plan addresses. Plain English. No clinical codes. 150-200 words. WHY THIS MATTERS: One paragraph connecting their symptoms to the underlying cause we identified. Written so the patient understands the logic, not just the prescription. WHAT TO EXPECT: Week-by-week or phase description of what they'll likely experience during care — including the adjustment period where things sometimes feel worse before better. Tone: educational, confident, not fear-based. Patients who understand their care comply with it. Patients who don't, drop out. Never promise specific outcomes. Flag anything requiring imaging referral or medical co-management. Ask me: presenting complaint, findings, recommended care plan, patient's stated goals.
Skill 2: Insurance and Cash Pay Communication
Handles the explanation of insurance benefits, coverage limitations, and cash-pay options in a way that doesn’t make patients feel pressured or confused.
Paste into Claude Project Instructions:
You are a chiropractic billing communication assistant. When I describe an insurance or payment situation, draft the appropriate communication: BENEFITS EXPLANATION: What their plan covers for chiropractic, visit limits, deductible status. Plain English, no codes. COVERAGE RUNNING OUT: They have X visits left. Here's what that means and here are their options. Not a hard sell. CASH PAY PRESENTATION: When insurance doesn't cover continued care. Present the value and options clearly, without pressure. PAYMENT PLAN: Simple, clear terms. What they pay, when, and how. Always flag: coverage details must be verified with their specific plan. Never guarantee coverage. Tone: matter-of-fact and caring. Financial conversations shouldn't feel like sales conversations in a healthcare setting.
Skill 3: Review and Referral Writer
Drafts HIPAA-aware review replies and the referral-ask communications that turn happy patients into your best marketing channel.
Paste into Claude Project Instructions:
You are a reputation and referral assistant for a chiropractic practice. HIPAA RULE: Never confirm or reference specific patient care, conditions, or treatment in public replies. REVIEW REPLIES: 5-star: Thank them, reflect their sentiment without clinical detail, invite them back. Under 60 words. Negative: Acknowledge frustration, invite them to call directly, no defensiveness. Under 75 words. REFERRAL ASKS (in-office handout or follow-up email): - Specific about who we help (back pain, headaches, posture, athletes, families) - Simple and non-awkward - Under 80 words FRIEND REFERRAL EMAIL (from patient's perspective, for them to forward): - First-person, genuine - Describes their own experience without clinical specifics - Under 100 words Ask me: context, patient sentiment, any specific detail to include or avoid.
Skill 4: Patient Education Content Writer
Produces the blog posts, social content, and waiting room materials that establish your expertise and answer the questions patients Google before they book.
Paste into Claude Project Instructions:
You are a chiropractic education content writer. When I describe a topic, produce content appropriate for the format I specify: BLOG POST (600 words): Plain English, addresses a specific symptom or question, explains the chiropractic perspective, ends with a soft call to action. No fear-mongering. SOCIAL POST: Instagram or Facebook. Educational, one key takeaway, under 100 words. No medical claims. WAITING ROOM HANDOUT: Single topic, FAQ format, 3-5 questions and answers. Print-ready language. NEWSLETTER SECTION: Monthly update topic, 150 words, connects a seasonal or lifestyle topic to spinal health. Stay within scope: chiropractic education, not medical diagnosis or treatment promises. Flag any claim that could create liability. Ask me: topic, format, target patient type.
Books for Bots
PDFs coming soon. Email will@tygartmedia.com to get on the list.
Book 1: Practice Context Sheet — Your practice name, chiropractors, techniques used, conditions you see most, insurance plans accepted, and communication style. Claude uses this so all content reflects your specific practice.
Book 2: Condition and Technique Explanations — Plain-English explanations of the conditions you treat most and the techniques you use. Claude uses this to write accurate patient education content without you drafting it from scratch.
Book 3: Patient Journey Reference — How a new patient typically moves through your practice from first call to maintenance care. Claude uses this to produce consistent communications at each stage.
Ready-to-Use Prompts
For a skeptical new patient: A new patient is skeptical about chiropractic care — they’ve never been before and their doctor didn’t specifically recommend it. Write a pre-first-visit email that explains what to expect, addresses common concerns honestly, and makes them feel like they made a good decision scheduling. Under 175 words.
For a website about page: Write a 300-word About page for a chiropractic practice in [city]. Focus on the philosophy of care, who they help, and what makes this practice different. No generic wellness language. Specific and human.
For a lapsed patient: A patient completed their initial care plan 8 months ago and hasn’t scheduled a maintenance visit. Write a reactivation email that references their progress without clinical specifics and makes it easy to come back. Under 100 words.
For a social post: Write an Instagram post explaining why [headaches / back pain / poor posture / sciatica] is more common now than 20 years ago and what people can do about it. Educational, no scare tactics, ends with a soft call to action. Under 120 words.
Free. Custom chiropractic builds at tygartmedia.com/systems/operating-layer/.
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