This tutorial covers the exact steps to go from a new Metricool account to a scheduled post live on LinkedIn, Facebook, and Google Business Profile. Written from real operating experience — not a walkthrough of the marketing page.
Step 1: Create Your Account and Choose a Plan
Go to metricool.com and create an account. If you’re evaluating the tool, start with the free plan — it’s functional enough to test the interface and scheduling workflow. If you know you need multi-brand management or API access, go directly to Advanced.
After creating your account, you’ll land in the brand dashboard. Your first brand is created automatically using your account name. You can rename it to match the brand you’re managing.
Step 2: Connect Your Social Accounts
In the brand dashboard, look for the connected accounts or social profiles section. Connect each platform you want to schedule to:
LinkedIn: Authenticate via LinkedIn OAuth. You can connect a personal profile or a Company Page. For most business use, connect the Company Page. LinkedIn Company Page connection requires you to be an admin of that page.
Facebook: Connect through Facebook Business Manager. Metricool will request access to the Facebook Pages you manage. Select the page(s) you want to connect. Instagram connection happens through Facebook — you’ll need a Professional Instagram account linked to the Facebook Page.
Google Business Profile: Connect via Google OAuth. You’ll need to be an owner or manager of the GBP location. After OAuth, select the business location you want to connect.
Common friction point: Instagram requires a Professional (Business or Creator) account linked to a Facebook Page. If the Instagram account is personal, you cannot connect it through Metricool or any third-party scheduler.
Step 3: Create and Schedule Your First Post
Click the “New Post” button in the content calendar. The post composer opens. Write your post text in the main field. Attach an image if needed — drag and drop from your computer or pull from the media library if you’ve already connected Canva or uploaded media.
Select which platforms to post to using the platform selector. Each platform you’ve connected is available. For a post going to LinkedIn, Facebook, and GBP simultaneously, select all three. Note: GBP has a 1,500 character limit and only supports a single image. If your post text is longer than that, you’ll need to either shorten it or create a separate GBP-specific version.
Set the date and time. Metricool will show a “best time” suggestion based on historical engagement if your account has posting history. If not, pick a time that makes sense for your audience’s timezone and typical online hours. Click Schedule.
Step 4: Use the Content Calendar
The content calendar shows all scheduled posts in a weekly or monthly view. Clicking on any scheduled post opens it for editing. Dragging a post to a different day reschedules it. The calendar view is the primary interface for managing your posting schedule — checking gaps, confirming posts are in place for the week, and making adjustments.
For multi-brand operations: the brand selector at the top of the interface determines which brand’s calendar you’re viewing. Confirm you’re in the right brand before scheduling or editing anything.
Step 5: Review Analytics After Posts Go Live
After posts have been live for 24–48 hours, the analytics section shows performance data — reach, engagement, clicks, and reactions by platform. LinkedIn data may lag by a day or two due to LinkedIn’s API throttling. Facebook and Instagram data updates more quickly.
The best time to post analysis updates as you accumulate posting history. After two to three months of consistent posting, the recommendations reflect your actual audience’s behavior rather than generic benchmarks.
We set up and run Metricool for multi-brand social operations — the pipeline, the API integration, and the scheduling system that runs on autopilot.
Tygart Media manages 24 brands in Metricool across LinkedIn, Facebook, Instagram, and Google Business Profile. We know this tool at a level most tutorials don’t reach.
Frequently Asked Questions
How long does it take to set up Metricool?
For a single brand connecting LinkedIn, Facebook, and GBP, initial setup takes fifteen to thirty minutes — account creation, OAuth connections for each platform, and familiarizing yourself with the calendar interface. For an agency setting up multiple brands, plan an hour or two for the full setup including connecting all accounts and configuring the Canva integration if needed.
Can I schedule to multiple platforms at once in Metricool?
Yes. When creating a post, you select which connected platforms to post to. A single post can go to LinkedIn, Facebook, Instagram, and GBP simultaneously. Platform-specific content variations — different text for LinkedIn vs Facebook, or a GBP post with shorter text — require creating separate posts or editing per-platform versions within the composer.
What happens if a scheduled post fails?
Metricool notifies you via email if a scheduled post fails to publish. Common failure causes: expired OAuth tokens (reconnect the platform), Instagram API restrictions on certain content types, or GBP location verification issues. The post remains in your calendar marked as failed, and you can reschedule it after resolving the underlying issue.
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