Hi there —
This one’s a personal note, not a newsletter blast. You’ve been on our list, and I wanted to tell you what we’ve actually been building lately, in plain language.
The big idea: talking to the website
We’ve wired up Grok Voice — a voice assistant — directly to the Tygart Media WordPress site. That means I can audit the site, clean up drafts, publish posts, attach images, set SEO metadata, and hand work off to other agents, all by talking. No dashboard clicking. No copy-paste. Just a walk and a conversation.
As a proof of concept, we ran a full maintenance pass: health check, draft triage, taxonomy cleanup, featured images from the media library, internal linking, and a weekly automation that scans for new drafts, spam, and plugin updates every Monday morning.
What we shipped this session
- Published a batch of local Tacoma content — Mount Rainier, the Port, utilities, parks, workforce guides — properly categorized and tagged.
- Optimized and published two longer personal essays: Email Is the New API and The Pile Is Substrate.
- Cross-linked the restoration product pages so the operating system, job tracker, equipment tracker, and claims tools point at each other.
- Built a Restoration Industry Knowledge Base in Notion — vendors, standards, KPIs, pitfalls — structured so any restoration company can duplicate it and let Grok Voice fill it in.
- Handed off a v1.0 productized version to be finished, uploaded to the Square shop, and turned into sales content.
What’s next (the interesting part)
The next layer is bespoke outreach. Instead of one generic email to the whole list, we’re connecting FluentCRM so Grok Voice can read each subscriber’s history and send a genuinely personal note — what we’ve built, what fits them, what to try first. No secrets, just the useful stuff.
You’ll be among the first to get one of those. If you want to jump ahead, the restoration ops kit and the knowledge base are the places to start.
Thanks for being on the list. Talk soon,
Will