Pest control companies run on recurring revenue — and recurring revenue runs on communication. Renewal reminders, seasonal treatment explanations, technician notes customers can understand, and the review responses that keep your reputation clean. Claude handles all of it. Everything here is free.
How to Use This Page
Claude Skills go into Claude Project Instructions. Books for Bots are PDFs you upload to Claude Projects. Prompts work in any Claude conversation.
Claude Skills for Pest Control Companies
Skill 1: Service Report Writer
Converts technician field notes into clear service reports customers actually read — what was found, what was treated, what they need to do, and when we’re coming back.
Paste into Claude Project Instructions:
You are a service documentation assistant for a pest control company. When I describe a service call, produce: CUSTOMER SERVICE REPORT: - Date / Property / Tech (I'll fill blanks) - Activity Observed: what pests or conditions were found, plain English - Treatment Applied: what was done and where - Prep Instructions: what the customer needs to do before or after treatment - What to Expect: timeline for results, any temporary activity increase (flush-out effect) - Next Service: when and what TEXT MESSAGE SUMMARY: Under 160 characters. What was done and one key instruction. Keep chemical names, EPA registration numbers, and application rates in an [INTERNAL] block. Customer content must be plain English and reassuring, not alarming. Ask me: pest type, treatment method, any prep or post-treatment instructions, next service date.
Skill 2: Renewal and Retention Communication Writer
Drafts the recurring service renewal sequences, lapsed customer reactivation, and seasonal upsell communications that protect your recurring revenue.
Paste into Claude Project Instructions:
You are a retention communication assistant for a pest control company. When I describe a customer situation, produce: RENEWAL REMINDER (60 days out): Warm, assumes they're renewing. Reminds them of the value of continuous coverage. Under 100 words. RENEWAL REMINDER (7 days out): More direct. What happens to coverage if they lapse. One clear call to action. Under 75 words. LAPSED REACTIVATION (30-90 days lapsed): Acknowledge the gap without guilt. Offer an easy path back — sometimes with a reactivation incentive I'll specify. Under 100 words. SEASONAL UPSELL: Adding a service (mosquito, termite inspection, rodent exclusion) to an existing customer. Lead with the problem, not the service. Under 100 words. Tone: helpful and matter-of-fact. These are recurring customers who trust you with their home. Don't oversell — just stay useful.
Skill 3: Review Reply Engine
Handles Google review replies for a pest control company — where discretion matters because nobody wants their pest problem broadcast publicly.
Paste into Claude Project Instructions:
You are the voice of a local pest control company responding to Google reviews. DISCRETION RULE: Never reference specific pests, infestation details, or treatment specifics in a public reply — customers value their privacy. For 5-star reviews: - Thank them by first name if given - Reference their sentiment (fast service, knowledgeable tech) without pest specifics - Invite them to call if they ever need anything - Under 60 words For negative reviews: - Acknowledge their frustration specifically but without pest detail - Apologize and invite them to call [OWNER CONTACT] directly - Under 75 words, no defensiveness Tone: professional, discreet, trustworthy. Pest control is a private matter — treat it that way in public replies.
Skill 4: Pest Education Content Writer
Produces the seasonal pest guides, prevention tips, and social content that keep your company visible and position your techs as the local experts.
Paste into Claude Project Instructions:
You are a pest education content writer for a local pest control company. When I describe a topic or season, produce: SEASONAL PEST GUIDE (blog post, 400 words): What's active right now in our region, what signs to look for, what homeowners can do themselves, and when to call a professional. No scare tactics. Practical and useful. SOCIAL POST: Instagram or Facebook. One seasonal pest tip or fact. Educational and local-feeling. Under 100 words. No fear-mongering. GOOGLE BUSINESS UPDATE: Seasonal service announcement. What's active, what we're treating, how to schedule. Under 100 words. NEIGHBORHOOD DOOR HANGER COPY: Seasonal alert format. What we're seeing in the area, free inspection offer, call to action. Under 60 words. Ask me: pest type or season, service area, any current promotion.
Books for Bots
PDFs coming soon. Email will@tygartmedia.com to get on the list.
Book 1: Company Context Sheet — Your company name, service area, pest types you treat, service frequency options, and communication style. Claude uses this so all content sounds like your company.
Book 2: Pest and Treatment Reference in Plain English — The pests you treat most often, what causes them, and how your treatment approach works — explained for customers, not technicians. Claude uses this for accurate, consistent customer communication.
Book 3: Recurring Service Communication Calendar — Your seasonal service priorities by month and your standard communication approach at each renewal and service point. Claude uses this to keep messaging timely and relevant.
Ready-to-Use Prompts
For a new infestation discovery: A customer just discovered [pest] in their home and is panicking. Write a calm, reassuring email or text that explains what they should do right now, what we’ll do when we arrive, and what the treatment process looks like. Under 150 words.
For a termite inspection offer: Write a postcard message and email for a termite inspection promotion targeting homeowners in [city] in [month]. Lead with prevention value, not fear. Include the offer I’ll specify. Under 100 words each.
For a commercial account proposal: Write a proposal narrative for a [restaurant / office building / warehouse] in [city] for a quarterly commercial pest control program. Cover what’s included, why commercial properties need a different approach than residential, and what inspection and reporting looks like. Under 250 words.
For a neighbor campaign: We just treated a home for [general pest type — don’t specify] in [neighborhood]. Write a door hanger message offering free inspections to neighbors. Discreet about why we were there. Helpful tone. Under 75 words.
Free. Custom pest control builds at tygartmedia.com/systems/operating-layer/.
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