The Proof
Case studies, competitive audits, and measurable results. The Proof is where claims become evidence — before/after data, franchise teardowns, and the numbers that back up the methodology.
All Articles
The $0 SEO Value Problem: What Invisibility Actually Costs Restoration Contractors
Most restoration contractors have great reviews and zero search presence. Here is what that invisibility actually costs in missed calls, and how fast the gap…
From 200+ Episodes to a Searchable AI Brain: How We Built an Intelligence Layer for a Consulting Empire
Case study of building a RAG-based AI knowledge base from 700+ podcast episodes, training modules, and livestream recordings — turning years of expert conten…
If I Were Running Rainbow Restoration’s SEO, Here’s What I’d Do Differently
Rainbow migrated from rainbowintl.com ($3.35M/mo peak) to rainbowrestores.com ($495K current). They survived but left $1.67M/month in unrecovered organic value.
If I Were Running Paul Davis Restoration’s SEO, Here’s What I’d Do Differently
Paul Davis was on the right trajectory through 2025 — then something broke. Here’s how to recover $3.5M in lost SEO value.
If I Were Running ServiceMaster’s SEO, Here’s What I’d Do Differently
ServiceMaster built modern restoration. Now their digital presence looks like 1989. A $334K/month peak vs. $39K today. Here’s the exact playbook to resurrect…
If I Were Running SERVPRO’s SEO, Here’s What I’d Do Differently
SERVPRO owns 178,900 keywords worth $5.8M/mo in organic value. But they lost 108,000 keywords in 4 months. Here’s how to stop the bleed.
If I Were Running 911 Restoration’s SEO, Here’s Exactly What I’d Do
A 10-step SEO playbook for 911 Restoration backed by real SpyFu data showing a 94% decline from $407K peak monthly organic value to $22K — and the exact stra…
I Deployed a Client-Facing Chatbot on Vertex AI for Less Than a Penny Per Conversation
Using Google Vertex AI and Cloud Run, I deployed a production chatbot for a client site that handles FAQs, qualifies leads, and routes inquiries –.
What GEO Delivery Actually Looks Like Inside a Real Client Engagement
Here Is How It Actually Works. Most content about Generative Engine Optimization reads like a research paper.
The Before-and-After Framework: How to Build AEO/GEO Case Studies That Close Agency Deals
A proven case study framework showing agency owners how to document AEO and GEO wins with before-and-after proof that converts prospects into partners.
From 12 Keywords to 340: The 6-Month Rebuild That Tripled a Restoration Company’s Revenue
From 12 keywords to 340 in six months. The complete SEO rebuild that tripled a restoration company’s revenue.
The Fire Extinguisher Tag Playbook: How One Walk-Through Lands Six-Figure Commercial Clients
The fire extinguisher tag strategy lands six-figure commercial restoration clients from a single building walk-through.
Design Notes — The Proof
Room: The Proof
Palette:
- Accent: #60A5FA
- Support: #3B82F6
- Glow: rgba(96,165,250,0.06)
Mood:
Evidence. Results. The things that actually happened. Case studies and measurables — not projections, not promises. The record.
Inspiration:
Basecamp’s case studies, Stripe’s customer profiles, Vercel’s ROI documentation
2026 Context:
AI search is fragmenting into multiple models — LLMs, retrieval systems, agent loops. This room honors that reality. Posts are built to be discovered by multiple systems simultaneously.
Bot Note (SEO/AEO/GEO):
Structured data for LocalBusiness, AggregateOffer, Review markup. Client results presented with schema for SERP rich snippets. Before/after framework for case study credibility signals.
Posts Assigned: 12
Design System v1.0 · April 3, 2026 · Tygart Media