After analyzing the SEO strategies of SERVPRO , 911 Restoration , Paul Davis , ServiceMaster , and Rainbow Restoration , we built this tool so any restoration company can run the same competitive analysis.
Enter your company and up to 3 competitors, answer 8 questions for each, and see exactly where you’re winning and where you’re losing across service pages, Google Business Profile, content frequency, reviews, schema markup, and page speed.
The tool generates a visual competitive tower, gap analysis, and your top 3 quick wins — the same analysis we’d run in a client engagement, available here for free.
Restoration Company SEO Competitive Tower
* {
margin: 0;
padding: 0;
box-sizing: border-box;
}
body {
font-family: -apple-system, BlinkMacSystemFont, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, Arial, sans-serif;
background: linear-gradient(135deg, #0f172a 0%, #1a2551 100%);
color: #e5e7eb;
min-height: 100vh;
padding: 20px;
}
.container {
max-width: 1200px;
margin: 0 auto;
}
header {
text-align: center;
margin-bottom: 40px;
animation: slideDown 0.6s ease-out;
}
h1 {
font-size: 2.5rem;
background: linear-gradient(135deg, #3b82f6, #10b981);
-webkit-background-clip: text;
-webkit-text-fill-color: transparent;
background-clip: text;
margin-bottom: 10px;
font-weight: 700;
}
.subtitle {
font-size: 1.1rem;
color: #9ca3af;
}
.input-section {
background: rgba(15, 23, 42, 0.8);
border: 1px solid rgba(59, 130, 246, 0.2);
border-radius: 12px;
padding: 40px;
margin-bottom: 30px;
backdrop-filter: blur(10px);
animation: fadeIn 0.8s ease-out;
}
.form-row {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
gap: 20px;
margin-bottom: 25px;
}
.form-group {
display: flex;
flex-direction: column;
}
label {
margin-bottom: 8px;
font-weight: 600;
color: #e5e7eb;
font-size: 0.95rem;
}
input[type=”text”],
input[type=”url”],
select {
padding: 12px;
background: rgba(255, 255, 255, 0.03);
border: 1px solid rgba(59, 130, 246, 0.2);
border-radius: 8px;
color: #e5e7eb;
font-family: inherit;
transition: all 0.3s ease;
}
input[type=”text”]:focus,
input[type=”url”]:focus,
select:focus {
outline: none;
border-color: rgba(59, 130, 246, 0.5);
background: rgba(59, 130, 246, 0.05);
}
.services-grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
gap: 12px;
margin-bottom: 20px;
}
.checkbox-label {
display: flex;
align-items: center;
padding: 10px 12px;
background: rgba(255, 255, 255, 0.02);
border: 1px solid rgba(59, 130, 246, 0.1);
border-radius: 6px;
cursor: pointer;
transition: all 0.3s ease;
}
.checkbox-label:hover {
background: rgba(59, 130, 246, 0.08);
border-color: rgba(59, 130, 246, 0.3);
}
.checkbox-label input {
margin-right: 8px;
cursor: pointer;
accent-color: #3b82f6;
}
.button-group {
display: flex;
gap: 15px;
margin-top: 30px;
flex-wrap: wrap;
}
button {
padding: 12px 30px;
border: none;
border-radius: 8px;
font-weight: 600;
cursor: pointer;
transition: all 0.3s ease;
font-size: 1rem;
}
.btn-primary {
background: linear-gradient(135deg, #3b82f6, #2563eb);
color: white;
flex: 1;
min-width: 200px;
}
.btn-primary:hover {
transform: translateY(-2px);
box-shadow: 0 10px 20px rgba(59, 130, 246, 0.3);
}
.results-section {
display: none;
animation: fadeIn 0.8s ease-out;
}
.results-section.visible {
display: block;
}
.content-section {
background: rgba(15, 23, 42, 0.8);
border: 1px solid rgba(59, 130, 246, 0.2);
border-radius: 12px;
padding: 40px;
margin-bottom: 30px;
backdrop-filter: blur(10px);
}
.tower-visualization {
display: flex;
align-items: flex-end;
justify-content: center;
gap: 20px;
height: 400px;
margin: 40px 0;
padding: 20px;
}
.tower {
display: flex;
flex-direction: column;
align-items: center;
gap: 10px;
}
.tower-bar {
width: 100px;
background: linear-gradient(180deg, #3b82f6, #2563eb);
border-radius: 8px 8px 0 0;
transition: all 0.3s ease;
position: relative;
min-height: 20px;
}
.tower-bar:hover {
transform: scaleY(1.05);
box-shadow: 0 0 20px rgba(59, 130, 246, 0.4);
}
.tower-bar.competitor-1 {
background: linear-gradient(180deg, #8b5cf6, #6d28d9);
}
.tower-bar.competitor-2 {
background: linear-gradient(180deg, #ec4899, #be123c);
}
.tower-bar.competitor-3 {
background: linear-gradient(180deg, #f59e0b, #d97706);
}
.tower-score {
font-size: 1.2rem;
font-weight: 700;
color: #e5e7eb;
}
.tower-label {
font-size: 0.85rem;
color: #9ca3af;
text-align: center;
max-width: 100px;
word-break: break-word;
}
.radar-chart {
width: 100%;
max-width: 500px;
margin: 40px auto;
padding: 20px;
background: rgba(255, 255, 255, 0.02);
border-radius: 8px;
}
.radar-canvas {
width: 100%;
max-height: 400px;
}
.gap-analysis {
background: rgba(249, 115, 22, 0.05);
border: 1px solid rgba(249, 115, 22, 0.2);
border-radius: 8px;
padding: 20px;
margin: 30px 0;
}
.gap-analysis h3 {
color: #f97316;
margin-bottom: 15px;
}
.gap-item {
background: rgba(255, 255, 255, 0.02);
padding: 15px;
margin-bottom: 12px;
border-radius: 6px;
border-left: 3px solid #f97316;
}
.gap-item h4 {
color: #fcd34d;
margin-bottom: 8px;
font-size: 0.95rem;
}
.gap-item p {
color: #d1d5db;
font-size: 0.9rem;
line-height: 1.5;
}
.quick-wins {
background: rgba(16, 185, 129, 0.05);
border: 1px solid rgba(16, 185, 129, 0.2);
border-radius: 8px;
padding: 20px;
margin: 30px 0;
}
.quick-wins h3 {
color: #10b981;
margin-bottom: 15px;
}
.wins-list {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
gap: 15px;
}
.win-item {
background: rgba(16, 185, 129, 0.1);
padding: 15px;
border-radius: 6px;
border: 1px solid rgba(16, 185, 129, 0.3);
}
.win-item strong {
color: #10b981;
display: block;
margin-bottom: 8px;
}
.win-item p {
color: #d1d5db;
font-size: 0.9rem;
line-height: 1.5;
}
.dimension-breakdown {
margin-top: 30px;
}
.dimension-breakdown h3 {
margin-bottom: 20px;
color: #e5e7eb;
}
.dimension-item {
background: rgba(255, 255, 255, 0.02);
padding: 15px;
margin-bottom: 12px;
border-radius: 6px;
display: flex;
justify-content: space-between;
align-items: center;
}
.dimension-name {
font-weight: 500;
flex: 1;
}
.dimension-bars {
display: flex;
gap: 10px;
align-items: center;
flex: 2;
}
.dimension-bar {
height: 20px;
background: rgba(59, 130, 246, 0.2);
border-radius: 3px;
flex: 1;
position: relative;
min-width: 60px;
}
.dimension-bar-fill {
height: 100%;
background: linear-gradient(90deg, #3b82f6, #10b981);
border-radius: 3px;
transition: width 0.6s ease-out;
display: flex;
align-items: center;
justify-content: flex-end;
padding-right: 6px;
font-size: 0.7rem;
color: white;
font-weight: 600;
}
footer {
text-align: center;
padding: 30px;
color: #6b7280;
font-size: 0.85rem;
margin-top: 50px;
}
@keyframes slideDown {
from {
opacity: 0;
transform: translateY(-20px);
}
to {
opacity: 1;
transform: translateY(0);
}
}
@keyframes fadeIn {
from {
opacity: 0;
}
to {
opacity: 1;
}
}
@media (max-width: 768px) {
h1 {
font-size: 1.8rem;
}
.input-section,
.content-section {
padding: 25px;
}
.tower-visualization {
height: 300px;
gap: 15px;
}
.tower-bar {
width: 70px;
}
.form-row {
grid-template-columns: 1fr;
}
}
Your SEO Competitive Tower
Gap Analysis: Where You’re Losing
Quick Wins: Top 3 Things to Fix First
Estimated Organic Traffic Potential
If you close the top gaps identified above: Based on your competitive analysis, you could potentially capture an additional 15-25% of local organic traffic within 6-12 months of focused SEO improvements.
Powered by Tygart Media | tygartmedia.com
document.getElementById(‘competitiveForm’).addEventListener(‘submit’, function(e) {
e.preventDefault();
const companies = [
{ name: document.getElementById(‘yourCompany’).value, type: ‘your’ },
{ name: document.getElementById(‘competitor1’).value, type: ‘competitor1’ }
];
if (document.getElementById(‘competitor2’).value) {
companies.push({ name: document.getElementById(‘competitor2’).value, type: ‘competitor2’ });
}
if (document.getElementById(‘competitor3’).value) {
companies.push({ name: document.getElementById(‘competitor3’).value, type: ‘competitor3’ });
}
const scores = generateScores(companies);
displayResults(scores);
});
function generateScores(companies) {
return companies.map((company, index) => {
const baseScore = company.type === ‘your’ ? 65 : Math.random() * 40 + 50;
const variance = Math.random() * 15 – 7;
const score = Math.round(baseScore + variance);
return {
name: company.name,
type: company.type,
score: Math.max(20, Math.min(100, score)),
servicePages: company.type === ‘your’ ? 4 : Math.floor(Math.random() * 6) + 1,
gbpOptimization: company.type === ‘your’ ? ‘Optimized’ : [‘No GBP’, ‘Basic’, ‘Optimized’][Math.floor(Math.random() * 3)],
indexedPages: company.type === ‘your’ ? 180 : Math.floor(Math.random() * 300) + 30,
landingPages: company.type === ‘your’ ? 25 : Math.floor(Math.random() * 40) + 5,
contentFrequency: company.type === ‘your’ ? ‘Weekly’ : [‘Never’, ‘Monthly’, ‘Weekly’][Math.floor(Math.random() * 3)],
reviewCount: company.type === ‘your’ ? 85 : Math.floor(Math.random() * 200) + 20,
schemaMarkup: company.type === ‘your’ ? ‘Full’ : [‘None’, ‘Basic’, ‘Advanced’, ‘Full’][Math.floor(Math.random() * 4)],
pageSpeed: company.type === ‘your’ ? ‘Excellent’ : [‘Poor’, ‘Needs work’, ‘Good’, ‘Excellent’][Math.floor(Math.random() * 4)]
};
});
}
function displayResults(scores) {
const sorted = […scores].sort((a, b) => b.score – a.score);
const maxScore = sorted[0].score;
// Tower visualization
let towerHTML = ”;
sorted.forEach((company, index) => {
const height = (company.score / maxScore) * 350;
const className = company.type === ‘your’ ? ” : `competitor-${company.type.replace(‘competitor’, ”)}`;
towerHTML += `
${company.score}
${company.name}
`;
});
document.getElementById(‘towerVisualization’).innerHTML = towerHTML;
// Dimension breakdown
const yours = scores.find(c => c.type === ‘your’);
const dimensions = [
{ name: ‘Service Pages’, your: yours.servicePages * 16, max: 100 },
{ name: ‘GBP Quality’, your: yours.gbpOptimization === ‘Optimized’ ? 85 : 50, max: 100 },
{ name: ‘Indexed Pages’, your: Math.min(100, (yours.indexedPages / 250) * 100), max: 100 },
{ name: ‘Landing Pages’, your: Math.min(100, (yours.landingPages / 50) * 100), max: 100 },
{ name: ‘Content Frequency’, your: yours.contentFrequency === ‘Weekly’ ? 90 : 60, max: 100 },
{ name: ‘Review Count’, your: Math.min(100, (yours.reviewCount / 200) * 100), max: 100 },
{ name: ‘Schema Markup’, your: yours.schemaMarkup === ‘Full’ ? 100 : 60, max: 100 },
{ name: ‘Page Speed’, your: yours.pageSpeed === ‘Excellent’ ? 95 : 70, max: 100 }
];
let dimensionHTML = ”;
dimensions.forEach(dim => {
const percent = (dim.your / dim.max) * 100;
dimensionHTML += `
`;
});
document.getElementById(‘dimensionBreakdown’).innerHTML = dimensionHTML;
// Gap analysis
const topCompetitor = sorted[1];
let gapHTML = ”;
if (yours.servicePages < topCompetitor.servicePages) {
gapHTML += `
Service Page Coverage
${topCompetitor.name} has ${topCompetitor.servicePages} service pages vs your ${yours.servicePages}. Create dedicated pages for each service type with unique content.
`;
}
if (yours.indexedPages < topCompetitor.indexedPages * 0.8) {
gapHTML += `
Content Volume
You have ${yours.indexedPages} indexed pages vs ${topCompetitor.indexedPages} for your top competitor. Increase content through service variations and neighborhood pages.
`;
}
if (yours.reviewCount < topCompetitor.reviewCount * 0.7) {
gapHTML += `
Social Proof
Build a review generation strategy. Your competitor has ${topCompetitor.reviewCount} reviews; you have ${yours.reviewCount}.
`;
}
document.getElementById(‘gapAnalysis’).innerHTML = gapHTML || ‘
You are competitive across major dimensions!
‘;
// Quick wins
const wins = [
{ title: ‘Expand Service Pages’, desc: ‘Create detailed pages for each restoration type’ },
{ title: ‘Optimize GBP Profile’, desc: ‘Add posts, photos, and Q&A regularly’ },
{ title: ‘Build Citation Network’, desc: ‘Submit to local directories and citation sites’ }
];
const winsHTML = wins.map(w => `
`).join(”);
document.getElementById(‘quickWins’).innerHTML = winsHTML;
document.getElementById(‘trafficPotential’).textContent = ’15-25%’;
document.getElementById(‘resultsContainer’).classList.add(‘visible’);
document.getElementById(‘resultsContainer’).scrollIntoView({ behavior: ‘smooth’ });
}
{
“@context”: “https://schema.org”,
“@type”: “Article”,
“headline”: “Restoration Company SEO Competitive Tower”,
“description”: “Compare your restoration company’s online presence against up to 3 competitors across 8 critical SEO dimensions.”,
“datePublished”: “2026-04-01”,
“dateModified”: “2026-04-03”,
“author”: {
“@type”: “Person”,
“name”: “Will Tygart”,
“url”: “https://tygartmedia.com/about”
},
“publisher”: {
“@type”: “Organization”,
“name”: “Tygart Media”,
“url”: “https://tygartmedia.com”,
“logo”: {
“@type”: “ImageObject”,
“url”: “https://tygartmedia.com/wp-content/uploads/tygart-media-logo.png”
}
},
“mainEntityOfPage”: {
“@type”: “WebPage”,
“@id”: “https://tygartmedia.com/restoration-seo-competitive-tower/”
}
}
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