Bottom Line
SpyFu is built for competitor intelligence. Moz Pro is built for site health management. If you only have budget for one, choose based on your primary need. If you have budget for both: SpyFu Basic ($39) + Moz Pro Standard ($99) = $138/mo — roughly the same as Semrush Pro alone, which does both less well.
2026 Pricing
| Tool | Entry | Mid | Pro | Key Limitation |
|---|---|---|---|---|
| SpyFu Basic | $39/mo | — | — | Competitor keywords, 6-month history |
| SpyFu Pro | — | $79/mo | — | API, unlimited, 10+ year history |
| Moz Pro Starter | $49/mo | — | — | 50 keywords, 20K pages, 1 site |
| Moz Pro Standard | — | $99/mo | — | 300 keywords, 400K pages crawled |
| Moz Pro Medium | — | $179/mo | — | 1,500 keywords, 2M pages, API |
| Moz Pro Large | — | — | $299/mo | 3,000 keywords, 5M pages crawled |
SpyFu Wins On
- Competitor research — SpyFu was built for this. Moz’s competitor tools are secondary features.
- PPC and paid search intelligence — SpyFu tracks competitor ad history and spend estimates. Moz Pro doesn’t.
- Historical keyword data — A decade-plus of competitor keyword histories with no Moz equivalent.
Moz Pro Wins On
- Domain Authority metric — Moz DA is the most widely referenced domain strength metric. If clients, partners, or editorial standards reference DA, you need Moz.
- Site auditing — Moz Pro’s crawl is excellent. Medium plan crawls 2M pages/month — more than comparable Semrush tiers.
- On-page optimization scoring — Specific, prioritized recommendations for improving individual pages.
Best Combined Stack
SpyFu Basic ($39/mo) + Moz Pro Standard ($99/mo) + Claude Pro ($20/mo) = $158/mo. Competitor intelligence + domain authority tracking + site management + AI interpretation. Better than Semrush Pro at $139.95/mo for most small business workflows.
Want This Stack Set Up For You?
We configure the SpyFu + Claude competitive intelligence stack for your specific business overnight.
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FAQ
Which is better for a small business just starting with SEO?
Moz Pro Starter at $49/mo for understanding your own site performance. Add SpyFu Basic when you’re ready to research competitors systematically.
Is Moz Domain Authority still relevant in 2026?
Yes. Despite competitor metrics (Ahrefs DR, Semrush Authority Score), Moz DA remains the most commonly referenced metric in link building outreach, client reporting, and editorial standards.
Does SpyFu track domain authority?
SpyFu has its own domain strength metrics but does not use Moz DA. If DA is important to your workflow, you need Moz or a tool that pulls Moz data.
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