For South Everett Business Owners and Commercial Tenants: What the Hub @ Everett Self-Storage and Office Pivot Means For Your Block

Q: How big is the proposed office?

60,000 square feet, sitting where the Topgolf venue was going to be built.

If you own or operate a business near the old Everett Mall — restaurant, retail, service, professional — Brixton Capital’s May 19, 2026 pre-application meeting with the City of Everett is a meaningful change to your demand picture. The Topgolf-anchored entertainment program was going to bring evening and weekend foot traffic. The new pre-application program — self-storage plus a 60,000-square-foot proposed office where Topgolf was going to be built — produces a different customer pattern. This is the business owner’s read.

What the new program does to your foot traffic forecast

Three structural shifts to model:

Evening and weekend traffic — significantly lower than the Topgolf base case. Self-storage produces customer visits during typical loading hours and on weekends, but volume per visit is low. Office produces almost no evening or weekend activity. Restaurants and entertainment-adjacent retail in the surrounding blocks should rebase forecasts that assumed Topgolf overflow.
Weekday daytime traffic — depends on the office tenant. A 60,000 sq ft office can host 200-400 employees depending on density. That’s a meaningful weekday lunch and coffee market, but only if the office actually leases. Office vacancy in suburban Snohomish County has been challenging since the post-2020 hybrid-work pattern stabilized.
Aggregate property foot traffic — lower than the original Hub vision. The Topgolf-Chicken N Pickle anchor pair was projected to be a regional destination drawing customers from across the Snohomish County market. The self-storage and office program is a local-services and tenant-services use mix. Regional draw drops materially.

What that means for specific business categories

Restaurants and bars within walking distance. Rebase any growth forecast tied to evening Topgolf overflow. The compensating opportunity is weekday lunch from any future office tenant — but that requires the office to actually lease, which is a 12-24 month wait at minimum.

Retail in the half-open mall corridors. The existing partial-tenant program continues to operate. The pre-application is for the larger program shape, not an immediate displacement. But the Topgolf-anchored regional-draw narrative that some tenants signed against has changed.

Professional services in surrounding office buildings. A new 60,000 sq ft office at the Hub site is a competitor for the next round of office leasing in the South Everett submarket. Watch the lease activity over the next 18 months.

Auto services and self-storage operators in the surrounding area. A new self-storage facility at the Hub site is direct competition for existing operators in the corridor. Capacity additions of this size are uncommon in suburban submarkets and tend to compress pricing for existing operators in the 12-24 months after delivery.

What this signals about Brixton’s read of the South Everett market

Property owners pivot away from entertainment anchors when the entertainment math stops working. Three readings are consistent with the Brixton pre-application:

Topgolf’s portfolio review under new ownership produced a no. Topgolf’s CEO transition in 2025 and the Leonard Green & Partners 60% acquisition closing on January 1, 2026 are the kind of corporate events that trigger location pipeline reviews. The Everett pre-application is consistent with Everett moving out of the near-term build pipeline.
The construction cost math on a venue this size has gotten harder. Build costs across the Pacific Northwest remain elevated. Entertainment venues are particularly sensitive to construction cost inflation because the revenue model is based on price points that don’t easily move.
The owner sees a more reliable cash-flow program in self-storage and office than in waiting for the entertainment anchor. Self-storage is one of the most reliable suburban-property cash-flow uses. A property owner with capital constraints and a half-open building can rationally choose lower upside and higher reliability.

Practical next steps for business owners

Update your forecast. Any growth assumption tied to Topgolf opening at the Hub @ Everett needs to be rebased.
Watch for the formal land use application. Pre-applications typically convert to formal applications within months when the project is moving forward. The formal application is when the timeline gets clearer.
Talk to your landlord. If your current lease was priced or structured around an assumed Topgolf opening, that assumption is now in question. Worth a conversation.
Watch the office leasing activity. A 60,000 sq ft new office building in South Everett is a meaningful supply addition and a meaningful competitor for the local lunch and coffee market — if it leases.

Frequently asked questions for business owners

Is Topgolf coming or not?

Not officially cancelled, but the May 19, 2026 Brixton pre-application shows a different program in the Topgolf footprint. For business forecasting purposes, treat Topgolf as on hold rather than confirmed.

How big is the proposed office?

60,000 square feet, sitting in the site plan where the Topgolf venue was going to be built.

How big is the proposed self-storage?

The pre-application describes a conversion of “a portion of the building” into self-storage. The exact square footage will be specified in the formal land use application.

When could construction actually start?

The pre-application is the very early stage of the city process. A formal land use application would follow, then SEPA review, then permits, then construction. A realistic earliest construction start is late 2026 to 2027 if the program moves forward without significant changes.

What’s the impact on existing Hub @ Everett tenants?

The half-open corridors and existing partial-tenancy continue to operate. The pre-application is for the larger building program shape, not an immediate displacement.