Inspired by Bodhi (@irentdumpsters). Original posts: weekly job-site photos doubled impressions and before-and-after galleries as underrated pages. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the threads.
A Naples pressure-washing shop added 25 real job photos a week and doubled inbound search impressions. A Boca shop used a before-and-after gallery as proof and as indexable content. Stock photos do neither.
Restoration already has better scenes than a clean driveway. Containment. Meters. Extractors. A wet pad coming up. The same room dry. The truck in the actual neighborhood. Google reads location metadata and what is in the frame. Homeowners read whether you have been in a house like theirs.
The driveway rule
- Three photos before the crew leaves: source, equipment in place, exterior with the truck if the homeowner allows.
- Three photos at clear: dry room, stacked equipment, any rebuild-ready surface.
- Caption with neighborhood and loss type, not “great team vibes.”
- Upload to the Google Business Profile the same week. Then put a pair on a before-and-after page with the service name in the heading.
- No stock living rooms. No downloaded “happy family after flood” images.
Respect privacy. No faces of kids. No documents on the counter. No address numbers if the homeowner asks. The work is the proof. The neighborhood is the ranking signal.
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