Metricool’s free plan is one of the more generous free tiers in social scheduling — but generous doesn’t mean unlimited. Here’s exactly what you get, where the walls are, and who the free plan is actually right for.
What Works Well on Free
The core scheduling experience on the free plan is the same as on paid tiers. You get the full visual planner, the platform connections, the best-time recommendations, and the Canva integration. For understanding whether Metricool fits how you work, the free plan gives you a genuine product experience rather than a deliberately crippled trial.
Basic analytics are available — follower counts, basic engagement data, and post performance. Not the deep analytics layer available on paid tiers, but enough to see which posts are getting traction and whether your follower count is moving.
Google Business Profile scheduling is available on the free plan, which is unusual — many tools restrict GBP to paid tiers. For a local business testing Metricool, being able to schedule GBP posts alongside social content without upgrading is a meaningful free-tier inclusion.
Where the Free Plan Breaks Down
Post volume. The free plan has a monthly post limit that’s low enough to be constraining for any real business social operation. If you’re posting daily across three platforms, you’ll hit the limit before the month is out. The post limit is the primary practical constraint of the free plan for business use.
One brand only. The free plan covers one brand. If you manage more than one business or client account, you need a paid plan. There’s no workaround for this — it’s a hard limit of the free tier.
No API. Programmatic access to Metricool requires a paid plan. If you want to create posts from an external system or pull analytics data automatically, the free plan doesn’t support it.
No team members. The free plan is single-user. If anyone else on your team needs access to Metricool, you need a paid plan.
Limited analytics. Advanced analytics — competitor benchmarking, hashtag performance, deeper engagement breakdowns — are paid-plan features. The free analytics are useful for basic performance tracking but not for the depth needed for agency reporting or data-driven content strategy.
Who the Free Plan Is Actually Right For
The Metricool free plan is the right choice for: a solo creator managing one personal or business account with modest posting volume (three to five posts per week), a small business that wants to try Metricool before committing to a paid plan, or anyone who primarily needs GBP scheduling for one location alongside light social scheduling.
It’s not the right choice for: any operation managing more than one brand, any operation posting daily across multiple platforms, any team with more than one person, or any operation that needs the API or competitor analysis.
The Upgrade Decision
The practical trigger for upgrading from free is usually one of two things: you hit the monthly post limit before the month is over, or you need to add a second brand. Both are clear signals that the operation has grown beyond what the free plan supports. The first paid tier is priced reasonably enough that delaying the upgrade to save the monthly cost rarely makes sense once you’ve hit those limits.
We set up and run Metricool for multi-brand social media operations — the pipeline, the scheduling system, and the analytics workflow.
Tygart Media manages social scheduling across multiple brands using Metricool daily. We know what the tool actually does and what it doesn’t.
Frequently Asked Questions
Does the Metricool free plan expire?
No — Metricool’s free plan is a permanent free tier, not a time-limited trial. You can use it indefinitely without upgrading. The limitations are feature and volume based, not time based. You stay on the free plan until you choose to upgrade or until your usage exceeds what the free plan supports.
What happens if you exceed the free plan post limit?
Once you hit the monthly post limit on the free plan, you can’t schedule additional posts until the next month or until you upgrade to a paid plan. Posts already scheduled will still publish; you just can’t create new scheduled posts beyond the limit. Metricool will notify you when you’re approaching the limit.
Can you switch from the free plan to a paid plan and back?
Yes — you can upgrade to a paid plan and downgrade back to free if your needs change. Note that if you’ve connected multiple brands on a paid plan and downgrade to free, you’ll retain only one brand’s connections. Plan the downgrade accordingly if you have data in multiple brand workspaces that you want to preserve.
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