Metricool’s pricing is reasonable but not simple. The plan tiers scale by number of brands, team members, and feature access in ways that make the right plan non-obvious at first glance. Here’s a plain-language breakdown of what each tier actually means for a small agency or solo operator.
The Free Plan
Metricool’s free plan covers one brand, with scheduling for the major platforms, basic analytics, and access to the visual planner. The post volume limit per month is low enough that it’s genuinely a single-brand personal use tier rather than a business tool. It’s useful for evaluating the interface before committing to a paid plan, and for solo creators managing one account with modest posting volume.
What’s missing on free: multi-brand management, API access, advanced analytics, competitor analysis, and the posting volume needed for a real business social operation. For any agency or business managing more than one brand, the free plan is a trial, not a working solution.
The Starter Plan
The first paid tier covers a small number of brands — typically three to five depending on current pricing — with increased post volume, basic team member access, and the full scheduling interface. This is the right tier for a solo operator managing a personal brand alongside one or two client accounts, or a small local business running multiple location accounts.
What you still don’t get at Starter: API access, advanced competitor analysis, and the brand count needed for a real agency operation. If you need the API or manage more than a handful of brands, Starter is likely a waypoint rather than a destination.
The Advanced Plan
Advanced is where Metricool becomes genuinely useful for a small agency. The brand count increases significantly, the analytics layer gets substantially deeper — including competitor benchmarking and hashtag performance — and API access is included. For an operation running automated or high-volume publishing, the API is the feature that justifies the Advanced plan upgrade on its own.
Advanced also includes more team member seats and stronger reporting features — the ability to export analytics reports in formats suitable for client delivery. For agencies billing clients on social media management, the reporting upgrade has real operational value.
The Agency Plan
The Agency tier is designed for larger operations managing many client brands. Brand count expands significantly, white-label reporting options become available, and team management features are more robust. The price point is higher but still substantially below enterprise social management platforms like Sprout Social or HubSpot’s social tools.
Agency makes sense when: you’re managing ten or more brands, you need to deliver white-label analytics reports to clients, or your team size requires more seat access than Advanced provides.
Annual vs Monthly Billing
Metricool offers meaningful discounts for annual billing — typically around twenty percent off the monthly rate. For any operation committed to Metricool as a long-term tool, annual billing is the right choice. The only reason to stay monthly is if you’re still evaluating whether Metricool is the right fit, or if you have genuine uncertainty about the brand count you’ll need six months from now.
The Plan We Use
We’re on a plan that includes API access and supports multiple brands — the Advanced tier or equivalent. The API is the non-negotiable feature for our operation because we publish to Metricool programmatically from our content pipeline. The analytics depth at this tier is also meaningfully better than what’s available at lower tiers. For an agency doing real volume social management, the cost is justified by the API access alone.
We set up and run Metricool for multi-brand social media operations — the pipeline, the scheduling system, and the analytics workflow.
Tygart Media manages social scheduling across multiple brands using Metricool daily. We know what the tool actually does and what it doesn’t.
Frequently Asked Questions
Does Metricool charge per social account or per brand?
Per brand — a brand in Metricool can include multiple connected social accounts (Instagram, Facebook, LinkedIn, Twitter/X, etc.) for the same business. So one client with accounts on three platforms counts as one brand, not three. This makes Metricool’s pricing more favorable for agencies than tools that charge per connected account.
Is the Metricool API included in all paid plans?
No — API access is a feature of higher-tier plans, typically Advanced and above. If programmatic access to Metricool’s scheduling functionality is important for your operation, verify that the plan you’re considering includes API access before committing. It’s the most common feature oversight when choosing a plan tier.
Can you downgrade a Metricool plan?
Yes, plan changes are available through the Metricool account settings. Downgrading mid-billing-cycle typically takes effect at the next renewal date. If you’re on annual billing and need to downgrade, contact Metricool support — the process and any credit handling will depend on how far into the billing cycle you are.
Is Metricool cheaper than Hootsuite or Buffer?
For comparable feature access, generally yes. Metricool’s advanced plan provides scheduling, analytics, multi-brand management, and API access at a price point below Hootsuite’s equivalent tiers. Buffer is closer in price to Metricool but lighter on analytics depth. The cost comparison depends on which features you actually need — run the comparison against the specific features your operation requires rather than headline plan prices.
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