Inspired by Dylan Oliva (@DylanOlivaGrows). Original post: add differentiators as GBP services. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.
Most shops list Water Damage Restoration and stop. The searches are more specific: 24-hour emergency water extraction, sewage backup cleanup, same-night mold inspection, fire damage board-up.
Add each one as a GBP service with a short description. Put the same words in a sentence on the matching page. Google reads the sentence. Attributes like veteran-owned stay in attributes, not in Services.
Only list work you actually roll. A fake 24-hour line that dumps to voicemail is worse than a short list.
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