Inspired by Noah Igler (@noahiglerSEO). Original post: the $2M plumber who should not buy SEO yet. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.
Thirty-year shop. Under 4 stars. Worse than twentieth on the searches that bring calls. Competitors sit at 4.7 with thousands of reviews. More pages would only send more people to a listing they will not tap.
Restoration translation: a mitigation company with “they billed insurance and left a mess” threads does not have an SEO problem first. It has a close-out problem. Ask in person before leaving. QR in the truck. Follow up after the house is livable. Track asks, not only reviews received. Aim for a rating the market will trust.
Paid search can make the phone ring while the file is rebuilt. Organic spend waits until the profile can convert.
Get The Signal
What we actually ran, what it measured, and what it means for a restoration shop — every week, including the flops.
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