Category: The Content Engine

Who This Is For

Built for content marketers, SEO practitioners, and website owners who are publishing good content but not appearing in AI-generated answers on ChatGPT, Perplexity, or Google AI Overviews.

The Problem

AI search citation is not random. It follows patterns: entity density, factual specificity, direct-answer structure, authoritative framing, speakable content, and OASF formatting. Most content fails on two or three of these signals — not all of them — which means the fixes are targeted and manageable. The problem is knowing which signals are failing. This skill evaluates your page against all of them and tells you exactly what to change.

What It Does

• Evaluates entity density — how many named entities your page references and whether they are specific enough to be useful to AI systems
• Assesses factual specificity — the ratio of specific, verifiable claims to vague generalizations
• Checks for direct-answer structure and speakable schema markers
• Evaluates OASF formatting — the structure that makes content citation-friendly to generative engines
• Identifies the 3 to 5 highest-leverage changes that would most improve AI citation probability

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

What is GEO and how is it different from SEO?

SEO optimizes for search engine rankings. GEO — Generative Engine Optimization — optimizes for AI citation: getting your content surfaced as a source when ChatGPT, Perplexity, or Google AI Overviews answers a question. The signals are related but distinct.

Can this guarantee my content will be cited by AI systems?

No — AI citation is probabilistic, not deterministic. What this skill does is identify and address the specific signals that correlate with AI citation, increasing your probability of being cited.

Does this work for any type of content?

Yes. The skill evaluates any page — blog posts, service pages, product pages, and landing pages all have GEO optimization opportunities.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for WordPress site owners and marketers who know schema markup matters but find the Schema.org documentation confusing and do not want to pay a developer every time they need a new page marked up.

The Problem

Schema markup is one of the highest-leverage technical SEO improvements a site can make — and one of the most commonly skipped because writing correct JSON-LD requires knowing the spec. Get it wrong and search engines ignore it. Get it right and you unlock rich results, enhanced AI search visibility, and structured data that tells search engines exactly what your page is. This skill generates correct, validated schema for any page type on demand.

What It Does

• Generates correct JSON-LD for 12 schema types: Article, FAQPage, Service, LocalBusiness, HowTo, Product, BreadcrumbList, Review, Event, Organization, Person, and VideoObject
• Asks the right questions to fill required and recommended fields accurately — no guessing
• Validates output against Schema.org specifications before delivering
• Combines multiple schema types appropriately on a single page
• Outputs ready-to-paste script tags you can drop into your page head or body

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Do I need technical knowledge to use this?

No. You describe your page and answer the skill’s questions. It handles the technical structure. You paste the output.

Can I use multiple schema types on the same page?

Yes — the skill knows which types can and should be combined. A service page might get Service + LocalBusiness + FAQPage. It generates them correctly together.

How do I add the output to my WordPress site?

Paste the script tags into your page using a code block, the theme’s header injection, or a plugin like Schema Pro or Rank Math’s custom schema field. The setup guide walks through each option.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for content marketers, bloggers, and WordPress site owners who publish good content but are not capturing the answer box placements their articles should be winning.

The Problem

Answer Engine Optimization is the difference between ranking on page one and being surfaced as the direct answer. The content is usually already good enough — it just is not structured the way search engines and AI systems need it to be. Definition blocks in the first paragraph. Direct answers before explanations. FAQ sections with proper schema. Speakable blocks. This skill restructures your existing content into those formats without rewriting the substance.

What It Does

• Identifies the questions your content should be winning as direct answers based on search intent
• Rewrites the introduction and key sections into direct-answer format — answer first, context second
• Generates a complete FAQ section with FAQPage JSON-LD schema markup
• Adds definition boxes and speakable blocks in the right places
• Outputs the restructured content as ready-to-publish HTML with schema blocks appended

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does this rewrite my entire article?

No — it restructures and adds to your existing content. The substance stays the same. The format changes to match what search engines and AI systems pull for answer placements.

What schema types does it generate?

FAQPage JSON-LD for the FAQ section, and speakable schema for the key direct-answer paragraphs. It marks up what you already have rather than adding content that is not there.

How long does the optimization take?

Under ten minutes for a typical article. The skill reads your content, identifies the restructuring opportunities, and outputs the modified version.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for website owners, marketers, and WordPress operators who want to know what is wrong with a specific page and what to fix first — without paying an agency for an audit.

The Problem

Most pages that underperform in search have obvious, fixable problems. Missing or weak title tags. Thin content. No schema markup. Heading structure that search engines cannot parse. Missing meta descriptions. The problem is not identifying these issues — it is having a reliable system to check every page, every time, and get a prioritized list of what matters most. This skill does that in under two minutes per URL.

What It Does

• Evaluates on-page SEO signals from any publicly accessible URL
• Checks title tags, meta descriptions, H1/H2/H3 structure — missing, weak, or over-optimized
• Assesses content depth and keyword alignment
• Flags missing or incorrect schema markup by page type
• Evaluates AI search visibility signals: entity coverage, speakable content, LLMS.txt
• Outputs a prioritized fix list ranked by impact — tells you what to do first

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does this work on any website or only WordPress?

Any publicly accessible URL. The skill evaluates what is visible in the page source — works on WordPress, Squarespace, Shopify, Wix, or any other platform.

How is this different from tools like Ahrefs or Screaming Frog?

Those tools crawl sites at scale. This skill does a deep, judgment-based evaluation of a single page — assessing not just technical signals but content quality and AI search visibility in ways automated crawlers cannot.

Can I run this on competitor pages?

Yes. The skill evaluates any public URL. Running it on competitor pages can reveal opportunities they are missing.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration project managers who know closeout documentation matters for billing and disputes but routinely send final invoices without complete file documentation because assembling it takes too long.

The Problem

Job closeout is the last impression you make on both the homeowner and the adjuster. A complete, professional closeout package — customer summary, adjuster narrative, equipment retrieval confirmation, certificate of completion — signals a professional operation. Most restoration companies skip parts of it because it takes time they do not have at the end of a job. This skill assembles it in under ten minutes.

What It Does

• Customer summary letter: plain-language explanation of what was done, why, and what the outcome was — written for a homeowner, not an adjuster
• Adjuster closeout narrative: technical documentation of scope, process, and measurable outcomes in the language adjusters expect
• Internal closeout checklist: confirms every documentation item is in the file before the final invoice goes out
• Equipment retrieval confirmation log: documentation that all equipment was retrieved and in what condition
• Certificate of completion draft: ready to sign and include in the file

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Can I customize the closeout package for different job types?

Yes — the skill generates output based on the job type and details you provide. Water jobs produce different documentation than fire or mold jobs.

Does this integrate with my job management software?

No integration required. You provide the job details and the skill generates the documents. You then place them in whatever system you use.

What if the job had complications or supplements?

You can include that context in the job details you provide. The closeout narrative will reflect the full job history including any supplemented scope.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration technicians and project managers who take daily moisture readings but spend too much time formatting that data into documentation adjuster-reviewable reports.

The Problem

Daily moisture documentation is both critical and tedious. The readings take minutes. The documentation — formatting them into zone-by-zone progress reports, calculating GPP changes, noting equipment performance, flagging stalled areas — takes much longer and often gets done poorly under job pressure. Adjuster-ready drying documentation that demonstrates a professional drying protocol is one of the most important defenses against disputed claims.

What It Does

• Formats daily readings into structured progress reports by zone — readable, professional, adjuster-ready
• Calculates daily GPP change per zone and flags areas that are stalling or trending wrong
• Generates a drying narrative for each day that explains what the readings mean in plain language
• Tracks equipment placement and output against moisture readings to demonstrate protocol compliance
• Outputs a complete drying log summary for file closure — one document that tells the whole drying story

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

What reading format do I need to input?

The skill accepts readings in any format — you can paste from a spreadsheet, dictate from the field, or type them in whatever order you collected them. It organizes and formats from there.

Does it generate actual moisture maps or just the data documentation?

Text-based documentation organized by zone and material. It does not generate graphical maps but produces the same data in a structured, readable format.

Does this replace dedicated moisture tracking software?

No — it is a complement to whatever tracking system you use. If you have readings in Encircle or a spreadsheet, you paste them in and get formatted reports out. It handles the documentation layer.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration contractors who are closing jobs without submitting supplements, or submitting supplements that get denied because the justification language wasn’t strong enough.

The Problem

Industry research consistently shows that restoration companies leave significant money on the table per job in unsupported or unpursued supplements. The line items are legitimate. The documentation exists. The problem is the writing — getting from job notes and moisture logs to a professionally written, line-by-line supplement request that adjusters are trained to approve. This skill does exactly that, on every job, in under ten minutes.

What It Does

• Reads your job notes, moisture logs, scope data, and existing estimate
• Identifies supplementable items by damage category — items that were done but not included in the original scope
• Writes each supplement line with specific IICRC-referenced justification language
• Formats the complete request as a professional submission letter ready to send
• Flags items that need additional documentation before submission so nothing gets denied on a technicality
• Supplement phrase library by damage type included — water, fire, mold, structural, contents

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

How is this different from the Adjuster Communication Kit?

The Adjuster Communication Kit handles all adjuster communications — supplement requests, disputes, follow-ups, and denials. This skill is specifically and deeply focused on supplement writing, with a complete phrase library and more output examples. If you primarily need supplement writing help, this is the right product. If you need the full communication toolkit, consider the kit.

How much supplement revenue should I expect to recover?

That varies significantly by job type, carrier, and how thorough your existing documentation is. We do not make specific dollar projections. What we can say is that professionally written supplements with standards-based justification language have a materially higher approval rate than informal submissions.

Does it require a specific format or documentation input?

No — the skill works with whatever job documentation you have. The more complete your input, the more complete the supplement. It asks clarifying questions when information is missing.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration contractors and project managers who communicate with adjusters daily and know their documentation should be stronger but don’t have time to write every letter from scratch.

The Problem

Adjuster communication is where restoration money is made and lost. A well-written supplement request that cites IICRC standards and provides specific line-item justification gets approved. A generic one gets ignored or denied. Most restoration companies write these communications under time pressure with whatever language comes to mind. This skill replaces that with professional, specific, hard-to-dismiss language every time.

What It Does

• Supplement request letters with line-by-line justification language — specific, documented, professionally framed
• Depreciation dispute letters citing industry standards and comparable market data
• Authorization follow-up sequences that create a documented paper trail
• Denial response letters with structured appeal framing
• Scope justification narratives for challenged line items
• 25 communication templates organized by scenario type

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Can I customize the letters with my company name and specific job details?

Yes — the skill generates letters based on the job details you provide. Every output is specific to your job, your line items, and your adjuster.

Does this work for all insurance carriers?

The communication language is designed to be carrier-agnostic. The skill focuses on standards-based justification language that works across carriers.

What if my supplement gets denied anyway?

The skill also generates denial response and appeal letters. It is built for the full adjuster communication lifecycle, not just the first submission.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration estimators and project managers who spend hours building scope documents from scratch when the job notes are already in their hands.

The Problem

Xactimate scoping is one of the most time-consuming parts of a restoration job — not because it is complex, but because it is tedious. Every estimator knows what the scope should include. Getting it from field notes into a structured, complete document takes time that could be spent on the next job. This skill does the translation.

What It Does

• Translates your field observations into organized Xactimate line item categories — demo, dry-out, structural, contents, and more
• Prompts you for missing information rather than guessing — if dimensions or materials are unclear, it asks
• Applies correct damage class and category framing based on damage type
• Flags items commonly missed for each damage type: O&P, general conditions, equipment, and category-specific line items
• Outputs in a structured format ready to transfer into Xactimate
• 20 scope prompts by damage type included — water, fire, mold, contents, biohazard

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does this write a finished Xactimate estimate?

No — it produces a complete structured scope draft that you then enter into Xactimate. The skill handles the thinking and organization. You handle the entry and pricing.

What damage types does it cover?

Water damage by category and class, fire and smoke, mold remediation, contents, biohazard, and structural damage. The scope prompts library includes templates for each.

Does it need to be connected to Xactimate?

No. This is a standalone Claude skill. The output is a structured document you read and transfer. No integration required.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Why Most WordPress Sites Have Invisible Problems

A WordPress site can look completely healthy and still be hemorrhaging organic traffic. Thin content flying under the radar. Orphan pages with no internal links. Schema that was never added. Category pages with no descriptions. Metadata that was written once in 2019 and never touched. None of this shows up as an error. None of it triggers an alarm. It just quietly costs you rankings, month after month.

A proper audit catches all of it. The problem is that a proper audit from an agency costs more than most site owners want to spend on a site they think is probably fine. This template lets you run the same audit yourself — in the same Notion framework we use across 27 managed sites — for $29.

What’s Inside

• 60+ checkpoints across 6 audit categories — comprehensive enough to find real problems, organized enough to not be overwhelming
• Technical SEO: crawlability, indexation, page speed signals, mobile rendering, Core Web Vitals basics, canonical tags, redirect chains
• Content quality: thin content flags, duplicate content issues, missing meta descriptions, title tag optimization, heading structure
• Schema and structured data: what types are present, what is missing, priority gaps by page type
• Internal linking: orphan pages, link equity distribution, anchor text patterns, hub-and-spoke gaps
• AI search visibility: entity structure, speakable content, GEO signals, LLMS.txt, FAQPage coverage
• Priority scoring matrix: rank every finding by business impact and implementation effort — so you know exactly where to start
• Remediation tracker: log findings, assign owners, track fix status over time

Who This Is For

WordPress site owners who want to understand what is actually happening with their site before paying an agency to tell them. Marketers who manage WordPress properties and need a structured audit framework they can run repeatably. Freelancers and consultants who want a professional audit template they can brand and use with clients. Business owners who suspect their site has problems but do not know where to look.

What Happens After the Audit

The template gives you a prioritized fix list. You can implement the fixes yourself, hand them to a developer, or use them as the brief for an agency engagement. Every finding maps to a specific action — nothing is vague. And because the template lives in Notion, you can re-run it quarterly and track your progress over time.

Frequently Asked Questions

Do I need technical knowledge to use this?

Basic WordPress familiarity is helpful. You should know how to navigate the WordPress admin, use a plugin like Yoast or Rank Math, and read your Google Search Console. The template explains what to look for at each checkpoint — you do not need to be an SEO expert going in.

How long does a full audit take?

Under two hours for a typical business site of 50 to 200 pages. Larger sites or sites with complex technical setups will take longer. The template is designed to be completable in a single focused session.

Can I use this for client sites?

Yes. The template is yours to use however you like after purchase. Many freelancers and consultants use it as their standard audit deliverable — white-label it, add your branding, charge accordingly.