Category: Client Verticals

Bottom Line

For competitor keyword and PPC research, SpyFu wins at every price tier. For backlink analysis and content research at scale, Ahrefs is better — but only at Standard ($249/mo) or higher. For most small businesses: SpyFu Pro ($79/mo) + Claude Pro ($20/mo) beats both at $99/mo total.

2026 Pricing

SpyFu Wins On

• Competitor keyword research — SpyFu was built for this. 10+ years of competitor history at $79/mo.
• PPC ad history — SpyFu’s competitor ad database is unmatched at this price. See every ad a competitor has run, how long they ran it, and what keywords triggered it.
• API access cost — SpyFu includes API at $79/mo. Ahrefs requires $249/mo minimum for comparable access.
• Value per dollar — SpyFu Pro at $79/mo gives unlimited searches, unlimited exports, and 10+ years of data. Ahrefs Lite at $129/mo gives you 5 projects and no Content Explorer.

Ahrefs Wins On

• Backlink database — Larger, more frequently updated, more comprehensive. Essential for serious link building.
• Content Explorer — Billion-page research database for finding content opportunities. Requires Standard ($249/mo).
• Technical site auditing — More comprehensive than SpyFu’s technical tools.
• Data freshness — Backlinks updated every 15-30 minutes at higher tiers.

The Stack That Beats Both

SpyFu Pro ($79) + Claude Pro ($20) + DataForSEO for rank data (~$30) = $129/month. Competitor intelligence, AI interpretation, and rank tracking for less than Ahrefs Lite alone. The difference: instead of a dashboard, you have Claude telling you what to do with the data.

FAQ

Is Ahrefs Starter worth it?

For most use cases, no. It’s heavily limited to 1 project and capped reports. Lite at $129/mo is the real Ahrefs entry point.

Does SpyFu have an API?

Yes, included from the Pro plan ($79/mo). Programmatic access to domain data, keyword rankings, and competitor overlap.

Can I use both SpyFu and Ahrefs together?

Yes — SpyFu for competitor/PPC research, Ahrefs for backlinks. Many professional SEOs do this. Combined cost is $128-$208/mo, still less than Ahrefs Standard alone.

Who This Is For

Built for consultants, agencies, freelancers, and service businesses who spend hours writing proposals that should take minutes — and lose deals while their proposal is still being drafted.

The Problem

Speed matters in proposal writing. The business that responds with a professional, complete proposal within 24 hours of a conversation has a material advantage over the one that takes a week. Most service businesses take a week because writing proposals is slow, tedious work that requires assembling the same components in slightly different form for every engagement. This skill makes it fast.

What It Does

• Executive summary: frames the client’s problem and your solution in the language that wins deals
• Detailed scope of work: included deliverables, excluded deliverables, and assumptions — the clarity that prevents disputes later
• Timeline with milestones and key dependencies
• Investment summary with payment schedule options
• Terms and conditions framework covering intellectual property, revisions, and termination
• Professional cover letter you can personalize before sending

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does the skill write the proposal in my voice?

The output is professional and neutral by default. For a version tuned to your specific voice and positioning, consider The Fitting — the overnight Claude deployment service — which includes voice calibration as part of the setup.

Can I use this for different engagement types?

Yes — the skill adapts to the engagement you describe. Fixed-price projects, retainers, hourly engagements, and hybrid models all produce different scope and investment structures.

How long does a complete proposal take to generate?

Under ten minutes for a typical engagement. The skill asks clarifying questions for anything that is ambiguous, then generates all six sections in one output.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for business owners and operators who want to run a structured weekly review but keep skipping it because assembling the inputs takes longer than the review itself.

The Problem

The weekly business review is one of the highest-leverage operating habits a business owner can build. Fifteen minutes with the right data tells you whether you are on track, what is blocked, what decisions need to be made, and what matters most this week. The problem is that most owners skip it because pulling together the numbers, the wins, the issues, and the priorities from wherever they live is itself a 30-minute task. This skill makes it a two-minute input.

What It Does

• Weekly revenue and pipeline summary — actual vs. target, current vs. prior period
• Top wins and completed deliverables — what got done and what it means
• Open issues and blockers with owner and status — nothing falls through
• Key decisions needed this week — surfaces them explicitly so they get made
• Priorities for the coming week, ranked by impact
• Team pulse check summary — a lightweight read on how the team is doing

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

What inputs do I need to provide?

Whatever you have — revenue numbers, a list of wins, a brain dump of issues, your priorities. The skill accepts messy input and formats it into a clean review document. The input template guides you through what to include.

How long does the review document take to generate?

Under five minutes once you have your weekly inputs. The skill formats and organizes. You review and decide.

Can I share the review document with my team?

Yes. The output is a clean document you can copy into Notion, email, or share in Slack. Several owners use it as their weekly team standup agenda.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for consultants, agencies, and service business owners who want every new client to feel like they hired a firm three times their size — starting from the first document they receive.

The Problem

Client onboarding is a first impression that most service businesses give too little attention. The engagement is sold. The contract is signed. And then the client waits — sometimes days — for documentation that tells them what happens next, who to contact, what to expect, and when. That wait erodes confidence. A professional, complete onboarding package delivered within hours of signing tells a different story about how you operate.

What It Does

• Welcome letter personalized to the client, the engagement, and the first milestone
• Project brief: scope, goals, success metrics, and how you will measure them
• Communication preferences document: primary channels, expected response times, escalation path
• Key contacts and responsibilities matrix — who owns what on both sides
• Deliverables list with timeline and owner assigned
• Client first-week checklist: what you need from them and when

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Can I use this for different types of service engagements?

Yes — the skill adapts the onboarding package to whatever engagement type you describe. A retainer engagement gets different documentation than a project-based one.

How long does it take to generate a complete onboarding package?

Under ten minutes from intake notes to complete package. The skill asks a few clarifying questions if needed, then generates all six documents in one output.

Can I white-label this for client delivery?

Yes. The output is yours to use however you like. Add your letterhead, your brand, your signature. The content is generated for your specific engagement.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for content marketers, SEO practitioners, and website owners who are publishing good content but not appearing in AI-generated answers on ChatGPT, Perplexity, or Google AI Overviews.

The Problem

AI search citation is not random. It follows patterns: entity density, factual specificity, direct-answer structure, authoritative framing, speakable content, and OASF formatting. Most content fails on two or three of these signals — not all of them — which means the fixes are targeted and manageable. The problem is knowing which signals are failing. This skill evaluates your page against all of them and tells you exactly what to change.

What It Does

• Evaluates entity density — how many named entities your page references and whether they are specific enough to be useful to AI systems
• Assesses factual specificity — the ratio of specific, verifiable claims to vague generalizations
• Checks for direct-answer structure and speakable schema markers
• Evaluates OASF formatting — the structure that makes content citation-friendly to generative engines
• Identifies the 3 to 5 highest-leverage changes that would most improve AI citation probability

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

What is GEO and how is it different from SEO?

SEO optimizes for search engine rankings. GEO — Generative Engine Optimization — optimizes for AI citation: getting your content surfaced as a source when ChatGPT, Perplexity, or Google AI Overviews answers a question. The signals are related but distinct.

Can this guarantee my content will be cited by AI systems?

No — AI citation is probabilistic, not deterministic. What this skill does is identify and address the specific signals that correlate with AI citation, increasing your probability of being cited.

Does this work for any type of content?

Yes. The skill evaluates any page — blog posts, service pages, product pages, and landing pages all have GEO optimization opportunities.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for WordPress site owners and marketers who know schema markup matters but find the Schema.org documentation confusing and do not want to pay a developer every time they need a new page marked up.

The Problem

Schema markup is one of the highest-leverage technical SEO improvements a site can make — and one of the most commonly skipped because writing correct JSON-LD requires knowing the spec. Get it wrong and search engines ignore it. Get it right and you unlock rich results, enhanced AI search visibility, and structured data that tells search engines exactly what your page is. This skill generates correct, validated schema for any page type on demand.

What It Does

• Generates correct JSON-LD for 12 schema types: Article, FAQPage, Service, LocalBusiness, HowTo, Product, BreadcrumbList, Review, Event, Organization, Person, and VideoObject
• Asks the right questions to fill required and recommended fields accurately — no guessing
• Validates output against Schema.org specifications before delivering
• Combines multiple schema types appropriately on a single page
• Outputs ready-to-paste script tags you can drop into your page head or body

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Do I need technical knowledge to use this?

No. You describe your page and answer the skill’s questions. It handles the technical structure. You paste the output.

Can I use multiple schema types on the same page?

Yes — the skill knows which types can and should be combined. A service page might get Service + LocalBusiness + FAQPage. It generates them correctly together.

How do I add the output to my WordPress site?

Paste the script tags into your page using a code block, the theme’s header injection, or a plugin like Schema Pro or Rank Math’s custom schema field. The setup guide walks through each option.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for content marketers, bloggers, and WordPress site owners who publish good content but are not capturing the answer box placements their articles should be winning.

The Problem

Answer Engine Optimization is the difference between ranking on page one and being surfaced as the direct answer. The content is usually already good enough — it just is not structured the way search engines and AI systems need it to be. Definition blocks in the first paragraph. Direct answers before explanations. FAQ sections with proper schema. Speakable blocks. This skill restructures your existing content into those formats without rewriting the substance.

What It Does

• Identifies the questions your content should be winning as direct answers based on search intent
• Rewrites the introduction and key sections into direct-answer format — answer first, context second
• Generates a complete FAQ section with FAQPage JSON-LD schema markup
• Adds definition boxes and speakable blocks in the right places
• Outputs the restructured content as ready-to-publish HTML with schema blocks appended

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does this rewrite my entire article?

No — it restructures and adds to your existing content. The substance stays the same. The format changes to match what search engines and AI systems pull for answer placements.

What schema types does it generate?

FAQPage JSON-LD for the FAQ section, and speakable schema for the key direct-answer paragraphs. It marks up what you already have rather than adding content that is not there.

How long does the optimization take?

Under ten minutes for a typical article. The skill reads your content, identifies the restructuring opportunities, and outputs the modified version.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for website owners, marketers, and WordPress operators who want to know what is wrong with a specific page and what to fix first — without paying an agency for an audit.

The Problem

Most pages that underperform in search have obvious, fixable problems. Missing or weak title tags. Thin content. No schema markup. Heading structure that search engines cannot parse. Missing meta descriptions. The problem is not identifying these issues — it is having a reliable system to check every page, every time, and get a prioritized list of what matters most. This skill does that in under two minutes per URL.

What It Does

• Evaluates on-page SEO signals from any publicly accessible URL
• Checks title tags, meta descriptions, H1/H2/H3 structure — missing, weak, or over-optimized
• Assesses content depth and keyword alignment
• Flags missing or incorrect schema markup by page type
• Evaluates AI search visibility signals: entity coverage, speakable content, LLMS.txt
• Outputs a prioritized fix list ranked by impact — tells you what to do first

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Does this work on any website or only WordPress?

Any publicly accessible URL. The skill evaluates what is visible in the page source — works on WordPress, Squarespace, Shopify, Wix, or any other platform.

How is this different from tools like Ahrefs or Screaming Frog?

Those tools crawl sites at scale. This skill does a deep, judgment-based evaluation of a single page — assessing not just technical signals but content quality and AI search visibility in ways automated crawlers cannot.

Can I run this on competitor pages?

Yes. The skill evaluates any public URL. Running it on competitor pages can reveal opportunities they are missing.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration project managers who know closeout documentation matters for billing and disputes but routinely send final invoices without complete file documentation because assembling it takes too long.

The Problem

Job closeout is the last impression you make on both the homeowner and the adjuster. A complete, professional closeout package — customer summary, adjuster narrative, equipment retrieval confirmation, certificate of completion — signals a professional operation. Most restoration companies skip parts of it because it takes time they do not have at the end of a job. This skill assembles it in under ten minutes.

What It Does

• Customer summary letter: plain-language explanation of what was done, why, and what the outcome was — written for a homeowner, not an adjuster
• Adjuster closeout narrative: technical documentation of scope, process, and measurable outcomes in the language adjusters expect
• Internal closeout checklist: confirms every documentation item is in the file before the final invoice goes out
• Equipment retrieval confirmation log: documentation that all equipment was retrieved and in what condition
• Certificate of completion draft: ready to sign and include in the file

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

Can I customize the closeout package for different job types?

Yes — the skill generates output based on the job type and details you provide. Water jobs produce different documentation than fire or mold jobs.

Does this integrate with my job management software?

No integration required. You provide the job details and the skill generates the documents. You then place them in whatever system you use.

What if the job had complications or supplements?

You can include that context in the job details you provide. The closeout narrative will reflect the full job history including any supplemented scope.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.

Who This Is For

Built for restoration technicians and project managers who take daily moisture readings but spend too much time formatting that data into documentation adjuster-reviewable reports.

The Problem

Daily moisture documentation is both critical and tedious. The readings take minutes. The documentation — formatting them into zone-by-zone progress reports, calculating GPP changes, noting equipment performance, flagging stalled areas — takes much longer and often gets done poorly under job pressure. Adjuster-ready drying documentation that demonstrates a professional drying protocol is one of the most important defenses against disputed claims.

What It Does

• Formats daily readings into structured progress reports by zone — readable, professional, adjuster-ready
• Calculates daily GPP change per zone and flags areas that are stalling or trending wrong
• Generates a drying narrative for each day that explains what the readings mean in plain language
• Tracks equipment placement and output against moisture readings to demonstrate protocol compliance
• Outputs a complete drying log summary for file closure — one document that tells the whole drying story

What You Get

The complete skill file in Claude-compatible format, a prompt library specific to the use case, and a setup guide that gets you running in under five minutes. After purchase, everything downloads instantly.

Frequently Asked Questions

What reading format do I need to input?

The skill accepts readings in any format — you can paste from a spreadsheet, dictate from the field, or type them in whatever order you collected them. It organizes and formats from there.

Does it generate actual moisture maps or just the data documentation?

Text-based documentation organized by zone and material. It does not generate graphical maps but produces the same data in a structured, readable format.

Does this replace dedicated moisture tracking software?

No — it is a complement to whatever tracking system you use. If you have readings in Encircle or a spreadsheet, you paste them in and get formatted reports out. It handles the documentation layer.

How is this delivered?

Within 24 hours of purchase via email from will@tygartmedia.com. Skill file, prompt library, and setup guide delivered as a ZIP download.

Does this require a paid Claude subscription?

A Claude account is required. The free tier works for light use. Claude Pro ($20/mo) is recommended for regular use. The skill works with both.

Can I get a custom version built for my specific business?

Yes. Email will@tygartmedia.com with a description of your business and workflows. Custom skill builds are available as part of The Fitting service.