Metricool’s pricing is one of the strongest arguments for using it. The plans scale by features and brand count in a way that makes multi-brand management economically viable — unlike competitors that charge per seat or per connected account in ways that make large portfolios expensive fast.
The Free Plan: What You Actually Get
The free plan covers one brand with a limited number of scheduled posts per month across supported platforms. Analytics are available but restricted in depth and date range. The free plan has no API access.
For a solo operator managing a single personal brand who posts a few times a week, the free plan works. For anyone managing multiple brands, needing more than basic analytics, or wanting programmatic scheduling via API, it’s not sufficient. The free plan is a trial, not a working tool for a serious operation.
The Starter Plan
Starter unlocks multiple brands, higher posting volume limits, and better analytics access. It’s the entry point for small agencies and operators managing more than one account. The Starter plan does not include API access — that’s the key limitation that pushes operators running automated or AI-assisted workflows up to Advanced.
The Advanced Plan: The Right Tier for Most Agencies
Advanced is the plan where Metricool becomes genuinely capable for a content agency or multi-brand operation. Key unlocks: full analytics including best time to post, hashtag analytics, and historical data; API access for programmatic scheduling; team member access; and a higher brand count ceiling.
The API access on Advanced is the feature that changes the economics. Being able to schedule posts programmatically — via Claude, via a script, via any tool that can make an HTTP request — means Metricool becomes infrastructure rather than a tool you manually use. That shift in how you interact with it is worth the plan upgrade for operations running content at volume.
What the API Requires
API access on Advanced uses token-based authentication. The token goes in the X-Mc-Auth header. Your userId and blogId go as query parameters. Each brand you manage has its own blogId — found in the URL when you’re viewing that brand’s dashboard in Metricool. One API token covers all brands under your account. The token can be regenerated from Account Settings; when regenerated, the old token is immediately invalidated with no grace period.
Agency and Custom Plans
For operations managing large numbers of brands — twenty, fifty, more — Metricool offers agency-tier and custom plans with higher brand ceilings, white-label reporting, and priority support. For an operation like ours managing 24 brands, the agency tier is where the economics make sense relative to the per-brand cost on lower tiers.
The Real Cost Comparison
Comparing Metricool to Hootsuite or Sprout Social at equivalent feature sets: Metricool is substantially cheaper. Hootsuite’s professional plan with comparable brand count and team member access runs several times the cost of Metricool Advanced. Sprout Social’s agency pricing is higher still. The gap narrows at enterprise scale but remains significant for small to mid-size agencies.
The honest caveat: Hootsuite and Sprout Social have deeper team collaboration, more sophisticated approval workflows, and better enterprise integrations. If you need those specifically, the premium is potentially justified. If you need reliable multi-brand scheduling, good analytics, and API access at a reasonable price, Metricool wins on value.
We set up and run Metricool for multi-brand social operations — the pipeline, the API integration, and the scheduling system that runs on autopilot.
Tygart Media manages 24 brands in Metricool across LinkedIn, Facebook, Instagram, and Google Business Profile. We know this tool at a level most tutorials don’t reach.
Frequently Asked Questions
Does Metricool charge per connected social account?
No — Metricool charges per brand (called a “blog” in their system), not per connected social account within a brand. A single brand can connect LinkedIn, Facebook, Instagram, and GBP without those counting as four separate accounts for billing purposes. This makes Metricool significantly cheaper than tools that charge per connected platform.
Is the Metricool API included in the free plan?
No. API access requires the Advanced plan or higher. The free and Starter plans do not include API access. If programmatic scheduling — via scripts, AI tools, or custom integrations — is part of your workflow, Advanced is the minimum viable plan.
Can you try Metricool before paying?
Yes. The free plan is permanent and functional enough to evaluate the interface and basic scheduling workflow. Most paid plan tiers offer a trial period. The free plan is the most honest way to evaluate whether the interface and workflow fit before committing to a paid tier.
How many brands can you manage on Metricool?
Brand count varies by plan. The free plan covers one brand. Paid plans increase the ceiling, with agency and custom plans supporting large numbers of brands. The specific limits change as Metricool adjusts its pricing, so checking the current plan page for exact numbers is advisable. For operations managing ten or more brands, the agency tier is typically the right starting point.
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