Tygart Media Strategy
Volume Ⅰ · Issue 04Quarterly Position
By Will Tygart
• Long-form Position
• Practitioner-grade
• Long-form Position
• Practitioner-grade
There’s a moment in every fitting room that has nothing to do with fabric.
The tailor doesn’t ask what color you want. Not yet. First, they ask where you’re going. Who will be in the room. Whether you’ll be standing all night or seated at a table. Whether this is the kind of event where people remember what you wore — or the kind where they remember what you said.
The clothes come last. The understanding comes first.
I’ve been building AI systems for businesses for the past two years, and I’ve started to realize that what I actually do has very little to do with technology. The job that’s emerging — the one that doesn’t have a name yet — looks a lot more like a Savile Row fitting than a software deployment.