Tag: Restoration Marketing

  • Water and Mold Should Not Share One ROAS Number

    Water and Mold Should Not Share One ROAS Number

    Inspired by Noah Igler (@noahiglerSEO). Original post: stop trusting one company-wide ROAS past $5M. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.

    Dallas sewer and Plano drain clears are different businesses in one dashboard. Restoration does the same thing with one number labeled “marketing ROAS.” A cheap extract can look busy while sewage and fire are paying the trucks — or the reverse.

    Grid it. Services down the left: water mitigation, sewage, mold, fire/smoke, pack-out, rebuild. Markets across the top. For each cell: spend, qualified calls, booked jobs, gross profit, close rate, average ticket, Maps coverage, crew capacity.

    The next dollar goes where demand, margin, close rate, and a free crew line up. Blended ROAS is how shops keep buying the wrong zip.

  • Keep the Plumber Who Already Sent You Three Losses

    Keep the Plumber Who Already Sent You Three Losses

    Inspired by Bodhi (@irentdumpsters). Original post: retention beats front-end acquisition. This is a new Tygart article for restoration contractors. We kept the mechanism, added first-party field knowledge, and did not reprint the thread.

    The agency version is keep clients for years. The restoration version is keep sources. The plumber who has sent three burst pipes. The property manager with twelve roofs. The adjuster who knows your documentation will not embarrass them.

    New-logo marketing is expensive. A source you already earned compounds when you close clean, send the photos the same night, and call after the dry-out instead of disappearing into the next storm.

    Put a name on a card. Last loss sent. Last thank-you. Next touch that is not a pitch. That list is the growth plan when Maps is quiet.